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Tuesday, 23 June 2015, 12:30 HKT/SGT
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Source: JCB
VietinBank to Launch the VietinBank-JCB Hello Kitty Card in Vietnam

Hanoi & Tokyo, June 23, 2015 - (ACN Newswire) - Vietnam Joint Stock Commercial Bank for Industry and Trade (VietinBank) and JCB International Co., Ltd. (JCBI), the international operations subsidiary of JCB Co., Ltd., officially held a magnificent launch event for the VietinBank-JCB Hello Kitty Card with Hello Kitty as theme on June 19 2015. The card targets young customers and ladies who are fond of the cute Hello Kitty.

In addition to the features of international credit card such as making payment via Internet or merchants' POS; money withdrawal at ATMs, Hello Kitty card is a key opening up a world of marvelous Hello Kitty gifts. VietinBank-JCB Hello Kitty Cardmembers get Hello Kitty related rewards when they spend with the card. Making purchases at any JCB merchants, cardmembers earn points to be converted into attractive Hello Kitty gifts such as a suitcase, backpack, water bottle, and toothbrush kit.

Cardmembers also experience many optimum utilities such as special discounts at partner merchants of Vietinbank, JCBI and Sanrio Wave - Hello Kitty patent management company, JCB Plaza customer service network that provides support for travelers at 62 locations around the world, customer service 24/7 in English, Vietnamese and Japanese and special concierge service (applicable for Platinum card only).

At the same time, VietinBank-JCB Hello Kitty Card is also a ticket for joining Hello Kitty festivals held in Vietnam with lots of furnishing offers. Enjoyable activities and precious moments falling into Hello Kitty magic world are most of little girls' desire all over the world.

Hello Kitty is a very popular character not only in the Japan market where she was born, same as JCBI, but also in international markets including Vietnam. VietinBank is the first and unique bank issuing Hello Kitty card in Vietnam. The cooperation among VietinBank, Sanrio Wave and JCBI promisingly satisfies millions customers and their family.

About VietinBank

In Vietnamese market, VietinBank card products and services have received the trust of numerous customers. Until now, the card business activities of VietinBank have achieved encouraging results, being the market leader in Vietnam cards market with more than 23% market share of the domestic debit card; approximately 30% market share of the international card; nearly 33% market share in developing POS payment system in Vietnam, etc.

Being one of the leading banks that apply modern technology in product development, VietinBank has recently launched 05 new technology products and services including MPOS service, online merchant service, non-card cash withdrawal service, ATM deposit / currency conversion at the ATM, nonphysical international E-Fast Card, etc. It is supposed to support customers' access to modern payment methods, minimizing the amount of cash hold and increasing safety without carrying cash alongside.

About JCB

JCB is a major global payment brand and a leading credit card issuer and acquirer in Japan. JCB launched its card business in Japan in 1961 and began expanding worldwide in 1981. Its acceptance network includes about 29 million merchants and over a million cash advance locations in 190 countries and territories. JCB cards are now issued in 19 countries and territories, with over 89 million card members. As part of its international growth strategy, JCB has formed alliances with more than 350 leading banks and financial institutions globally to increase merchant coverage and card member base. As a comprehensive payment solution provider, JCB commits to provide responsive and high-quality service and products to all customers worldwide. For more information, visit: www.jcbcorporate.com/english

Note: JCB statistics included in About JCB are as of the end of March 2015.

Contact
VietinBank Card Center
Tel: +84-439418868
Email: cardcenter@vietinbank.vn
Website: www.vietinbank.vn/card

JCB International Co., Ltd.
Ayako Tanaka
Corporate Planning Department
Tel: +81-3-5778-8390
Email: jcbinternational-pr@info.jcb.co.jp

Topic: Press release summary
Source: JCB

Sectors: Cards & Payments
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