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Wednesday, 7 October 2015, 13:00 HKT/SGT
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Source: HKTDC
International "IoT" Conference In Hong Kong Next Week
Speakers from Microsoft, Intel, Philips, Samsung, HP to Attend

HONG KONG, Oct 7, 2015 - (ACN Newswire) - The Internet of Things (IoT) is regarded as the third technological advancement, after computers and the Internet, which sets a new trend for the ICT industry. Through IoT technology, electrical products gain access to networks, enhance remote capabilities and become "smarter" by integrating various kinds of information and resources via the Internet.

International

In view of recent IoT applications and their huge development potential, the Hong Kong Trade Development Council (HKTDC) will organise the "IoT Revolution - How does it benefit your business?" international conference on 13 October. The conference is part of the opening day activities of the four-day HKTDC Hong Kong Electronics Fair (Autumn Edition) at the Hong Kong Convention and Exhibition Centre (HKCEC). International speakers from renowned brands and enterprises including Hewlett-Packard, Intel, Microsoft, Philips, Samsung and Texas Instruments China R&D will share their views on the future trends and applications of IoT.

Synergy with the Hong Kong Electronics Fair

"The Hong Kong Electronics Fair (Autumn Edition) is a once-a-year spectacular event for the electronics industry," said Benjamin Chau, Deputy Executive Director, HKTDC. "Electronics suppliers from all over the world will showcase their most sophisticated technology and electronics products. IoT, as the on-coming wave for the electronics industry, can be a kingmaker that allows suppliers and service providers to seize the opportunity to lead the market. With the fair attracting industry players from around the world, the conference aims to encourage entrepreneurs to grasp the opportunity, and release more advanced and smarter products so as to add value, not just for companies but to also enhance our way of life."

Looking to the future of IoT

The theme of the conference is "Global Trend on IoT Development & the Arising Opportunities", which introduces the latest developments and applications of IoT technology to the audience. Speakers include Yuki Hon, Senior Technology Evangelist, Microsoft Hong Kong Limited, Ravi Gokhale, Director and Head of Texas Instruments China R&D, and Vivek Sharma, Global Director, Channel Business Development Group, Intel Sales & Marketing Group.

Ms Hon believes enterprises across nearly every industry ranging from retail, to healthcare and public services can benefit from IoT. "SMEs can build on the infrastructure they already have or subscribe cloud-based IoT services, add more devices to the ones they already own and get more from the data that already exists. By leveraging their existing investment, SMEs can apply IoT with a limited budget," said Ms Hon.

In the afternoon, the conference continues with the theme "Future Vision of the IoT". Senior management from leading enterprises will reveal the future trends of IoT. Speakers include Curtis Sasaki, Vice President of Ecosystems and IoT General Manager, Samsung Electronics, Jo Shum, Senior Director and General Manager, Lighting Hong Kong and Macau, Philips Electronics HK Limited, and Fred Sheu, General Manager, HP Software, Hewlett-Packard HKSAR Limited.

Mr Sasaki, a renowned speaker on memory and next generation consumer products, says, "Samsung is helping to enable our connected future by providing integrated hardware and solutions like the Samsung ARTIK and Samsung SAMIIO platforms, which jump-starts development for the Internet of Things. The true winners in IoT will be those companies who move quickly, and think 'out of the box' about how they can best use these technologies to provide convenience, solve real problems, and make a dent in the challenges of today's world."

Ms Shum explained that the concept of IoT has been applied in lighting systems for a long time, from the initial closed-circuit lighting system connected to other management systems, to the development of a wireless system via the Internet with more functions and applications. Apart from the energy-efficient system, which can turn lights on or off through touch or motion sensors, the new generation of IoT-enabled systems can adjust the light according to the outdoor lighting and the timings of sunrise and sunset. It can even adjust the brightness to match the mood of a video. Nowadays, the IoT-enabled lighting goes beyond home applications and extends to the retail environment and service industry. For example, the light can be adjusted to highlight the special features of the showcased product in retail store.

Hong Kong companies embrace IoT

For smart homes with IoT capability, many appliances are connected to the Internet via Bluetooth. Bluegic, a brand under Lincogn Technology Co. Limited, seized the opportunity and developed an app that combines low-power-consuming Bluetooth 4.0 with home electronics. The application of IoT has become the competitive edge for the company. They also won the Silver Award in the Hong Kong IoT Awards 2014 and a merit certification in the ICT Startup (Consumer Market) category of the Hong Kong ICT Awards 2015.

Ambi Labs, another local company that focusses on IoT, uses the technology to produce smart air conditioning systems. Their flagship product, Ambi Climate, can provide the most suitable air conditioned environment by collecting interior data including temperature, humidity and air ventilation as well as information about outdoor weather conditions. This is used to automatically achieve the optimum setting for the air conditioner. Two local entrepreneurs, Colin Ng, Co-Founder of Lincogn Technology Co. Limited, and Julian Lee, CEO and Founder of Ambi Labs, will share their insights on IoT, based on their start-up experience in the conference.

Free Admission

Those interested in joining the IoT conference can register online via the HKTDC Hong Kong Electronics Fair (Autumn Edition) website. Admission is free, and seating will be provided on a first-come-first-served basis.

Apart from the conference, IoT takes centre stage at the Electronics Fair (13-16 October) with the debut of Smart Tech zone featuring innovative devices ranging from a Hong Kong-designed smart Wi-Fi photo frame, to smart cups that automatically record nutritional information of a beverage. The zone will be located at Convention Hall Foyer and Mezzanine of the HKCEC, close to the IoT conference venue.

"IoT Revolution - How does it benefit your business?"

Date: 13 October (Tuesday)
Time: 10:30 am - 4:30 pm
Venue: Theatre 1, Hong Kong Convention & Exhibition Centre
Language: English and Putonghua (With simultaneous interpretation service)
Conference Programme & Speaker's Information: http://hkelectronicsfairae.hktdc.com/pdf/2015/event/IoT.pdf
Registration: http://hkelectronicsfairae.hktdc.com/dm/2015/iot/index_en.html
Co-organisers: Hong Kong Electronic & Technologies Association, Hong Kong Science & Technology Parks Corporation
Strategic Partner: GS1 Hong Kong
Supporting Organisations:
- CIE Hong Kong
- Hong Kong Applied Science and Technology Research Institute Company Limited
- Hong Kong Electronics Industry Council
- Hong Kong Productivity Council
- Internet Society Hong Kong
- The Hong Kong Electronic Industry Association Ltd.
- The Hong Kong Institution of Engineers Hong Kong (Electronics Division)
- The Hong Kong Information Technology Federation
- The Hong Kong R&D Centre for Logistics and Supply Chain Management Enabling Technologies
- The Information & Software Industry Association

Video
Plugging Into the Internet of Things: https://youtu.be/3y3GN4Gnyts

Remarks
To arrange media interviews with the conference speakers, please send your contact information and interview outline to joe.kainz@hktdc.org on or before 9 October (Friday).

Photo Download: http://bit.ly/1QYcKzN

Fair Websites
HKTDC Hong Kong Electronics Fair (Autumn Edition): www.hkelectronicsfairae.com

Contact:
HKTDC
Communication and Public Affairs Department
Joe Kainz
Tel: +852-2584-4216
Email: joe.kainz@hktdc.org


Topic: Trade Show or Conference
Source: HKTDC

Sectors: Trade Shows, Retail & eCommerce
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