English | 简体中文 | 繁體中文 | 한국어 | 日本語
Thursday, 21 January 2010, 16:47 HKT/SGT
Share:
    

Source: LG Electronics, Inc.
LG Electronics, Viking Form Strategic Alliance

SEOUL, S.KOREA, Jan 21, 2010 - (ACN Newswire) - Viking Range Corporation and LG Electronics, Inc. today announced that they have entered into a strategic alliance. Areas for collaboration include product cross-sourcing and joint procurement opportunities, and shared R&D and service resources, as well as expanded distribution.

Under the agreement announced today during the International Builders Show, LG plans to reach more U.S. consumers as Viking's U.S. distributors will have the opportunity to carry premium LG appliances. This specialized distribution channel will complement LG's existing U.S. network of national and regional appliance dealers. Viking plans to increase its international distribution, particularly in the rapidly expanding Asia/Pacific markets through its alliance with LG.

Fred Carl, Jr., CEO of Viking Range Corporation, said, "Teaming with LG will give our loyal distributors new growth opportunities while allowing Viking to work with one of the strongest global brands and technology leaders in home appliances. We look forward to this mutually beneficial relationship, including future opportunities for product development collaboration."

"This alliance will leverage the respective brand, technology, marketing and distribution strengths of LG and Viking, enabling us both to satisfy a broader range of consumer needs," said James Shad, President, LG Electronics USA. "Viking has built an exceptional brand, and LG is proud to be associated with this American icon's heritage of quality and customer service."

It is anticipated that Viking distributors will begin offering LG appliances beginning in the second quarter of 2010.

Contact:
LG Electronics
Global PR, 
Corporate Communications 
Judy Pae
Email: lgpr@lge.com 
Phone: 82-2-3777-7144


Topic: Business Tieup
Source: LG Electronics, Inc.

Sectors: Electronics
https://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2025 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

 

LG Electronics, Inc. Related News
Jan 24, 2025 14:37 HKT/SGT
DAS Universe Partners with Singapore Golf Association and LG Electronics Singapore Pte Ltd to Launch a New Immersive Digital Signage Project at Keppel Club Singapore
Oct 14, 2022 06:00 HKT/SGT
Indonesia to offer 80/160-year building (HGB) permits in IKN Nusantara to incentivise investment
July 7, 2015 12:00 HKT/SGT
Strong International Presence at MTA VIETNAM2015 Set to Boost Vietnam's Manufacturing Scene
July 11, 2011 12:30 HKT/SGT
LG Electronics and Hitachi to Form Joint Venture in Water Business
June 3, 2010 18:25 HKT/SGT
LG To Support Doctors Without Borders Campaign To Eight Malnutrition
More news >>
Copyright © 2025 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Cookies Policy | Privacy Policy | Disclaimer | Terms of Use | RSS
US: +1 214 890 4418 | China: +86 181 2376 3721 | Hong Kong: +852 8192 4922 | Singapore: +65 6549 7068 | Tokyo: +81 3 6859 8575