English | 简体中文 | 繁體中文 | 한국어 | 日本語
Wednesday, 11 May 2016, 17:00 HKT/SGT
Share:
    

Source: Spikes Asia
Spikes Asia partners with MasterCard to champion Creativity

SINGAPORE, May 11, 2016 - (ACN Newswire) - MasterCard has been announced as the headline sponsor for this year's Spikes Asia Festival of Creativity - the first time the Festival has partnered with a brand to celebrate excellence in creative communications from across the region.



Both Spikes Asia and MasterCard have a long-standing commitment to championing great ideas, and exploring how technology enables creativity. Sam Ahmed, SVP Head of Marketing, MasterCard Asia Pacific said that it was these aligned objectives that had made the partnership possible.

"Creativity and technology underpins everything we do at MasterCard, and is the driving force that makes us the world's most advanced payments technology company," Mr Ahmed said."This is the reason it gives us such pride to work with Spikes Asia. We believe the fostering of creativity and new technology by the Festival will inspire innovation in marketing that benefits the industry, brands and consumers."

Commenting on the partnership, Terry Savage, Chairman, Spikes Asia said, "MasterCard have been innovating and inspiring their customers for nearly 50 years. Their investment in technology and creativity is something that lies at the very heart of what Spikes Asia is about and this association will help us push the boundaries of creative communications in the region even further."

To shape the 2016 content programme, the Festival will gather a diverse group of industry innovators to share their insights into the future of technology, possibilities on the horizon and their impact for branded communications.

Mr Savage further announced some changes to categories this year. Entertainment has evolved from, and now replaces, Branded Content & Entertainment and Music is a new award. Campaigned-for and designed by the industry, it recognises and celebrates the creative production, promotion and distribution of content with music at the core.

"The industry is growing and restructuring in response to, and in advance of, the needs of consumers. For some time music and entertainment have been the key to cutting-through," he said. "These new awards will celebrate content that has evolved into culture and completely captivated audiences."

Spikes Asia registration and entries are now open and further details can be found at www.spikes.asia.

Key 2016 Dates --

Delegate registration: Open
Earlybird registration deadline: 13 July, 2016
Entries: Open
Entries deadline: 22 July, 2016
Spikes Asia Festival dates: 21 - 23 September 2016, Suntec, Singapore.

Contact:
Spikes Asia Festival of Creativity
Kate Furey
Head of Communications
katef@lionsfestivals.com

Marian Brannelly
Press & PR Executive
marianb@lionsfestivals.com
+44 20 3033 4000

http://www.spikes.asia 
http://press.canneslions.com


Topic: Trade Show or Conference
Source: Spikes Asia

Sectors: Advertising
https://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

 
Spikes Asia Links

http://www.spikes.asia

https://www.facebook.com/SpikesAsia

https://twitter.com/spikesasia

https://www.youtube.com/user/SpikesAsia

https://www.linkedin.com/groups/4012532/profile

Spikes Asia Related News
Dec 5, 2024 09:00 HKT/SGT
Spikes Asia announces its 2025 Juries
Mar 14, 2024 22:20 HKT/SGT
Spikes Asia announces 2024 winners including the Special Awards and Young Spikes Competition winners
Jan 12, 2024 11:00 HKT/SGT
Spikes Asia announces first speakers for its 38th edition; Diageo, Haleon, L'Oreal and McDonald's are confirmed
Dec 7, 2023 09:00 HKT/SGT
Spikes Asia announces its 2024 Jury line-up
Oct 26, 2023 09:07 HKT/SGT
Spikes Asia 2024 opens for Awards submissions, including new Gaming Spikes and closes the Mobile Spikes
More news >>
Copyright © 2024 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Cookies Policy | Privacy Policy | Disclaimer | Terms of Use | RSS
US: +1 214 890 4418 | China: +86 181 2376 3721 | Hong Kong: +852 8192 4922 | Singapore: +65 6549 7068 | Tokyo: +81 3 6859 8575