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SINGAPORE, Feb 24, 2010 - (ACN Newswire) - Media Fiesta, a month-long festival offering interactive media activities, experiential games and showcasing local talent, will return for its second edition in March 2010. Themed "Celebrate and Discover Media", this year's programme line-up will bring Singaporeans on an exploratory journey into the world of media.
Continuing their partnership from 2009, Media Fiesta 2010 is hosted by the Media Development Authority (MDA) and organised by Pico Art International. The focus for this year is to provide an inspirational platform for audiences to experiment and engage with various forms of media - including traditional, new and future media.
Through its various activities, Media Fiesta offers participants a glimpse into the future by demonstrating the convergence of media and info communications, thereby exciting Singaporeans about the new possibilities brought about by this transformation. It also aims to create greater awareness of and appreciation for Singapore-made media content, services and applications.
The inaugural event in 2009 featured a four-day main event and fringe events across the island, focusing on public education activities. In 2010, the outreach strategy has been fine-tuned to bring Media Fiesta to a larger audience. Media Fiesta 2010 will feature a 'Media Transformer', a mobile display that showcases interactive media exhibits such as the Future Media Showcase, a Download Cafe, Media in Creation, Media Trivia and Know your Film Ratings.
The Media Transformer will make its stops at four anchor events(1), with one happening on each weekend of the month. These are:
1. The Spectaculars (5-6 March, The Cathay Cineplex, Hall 4): A screening of film classics from the 50's to 70's.
2. Enchanted Journey through the Pages (13-14 March, Woodlands Regional Library): A workshop where children will get hands-on experience in story writing and e-publishing.
3. The Quest of the Unknown (21 March, Colosseum, iluma): A familyoriented gaming competition where gamers can win attractive prizes.
4. Sounds@*SCAPE (27 March, *SCAPE): A musical showcase featuring the best of up and coming Singaporean talents.
Dr. Christopher Chia, Chief Executive Officer of the Media Development Authority said: "Media is a part of our lives. Media greatly enhances and enriches how Singaporeans, whether young or old, work, learn and play. Through its exciting event offerings, Media Fiesta 2010 will showcase the vibrancy of the media sector, provide a platform for Singaporeans to enjoy the best works and talents from our media professionals, and discover the breadth of media choice available to them today. The public will also get a chance to learn how social and community norms ultimately influence the setting of classification standards."
A collaborative effort, Media Fiesta 2010 has the support of close to 60 partners and sponsors from both the public and private sectors such as National Library Board, NTUC U Live, TQ Global, Toshiba, Panasonic and AV8 among others.
"We are honoured and excited to be working with the Media Development Authority for the second year running on Media Fiesta. Having helped to conceptualise and run the festival last year, we are proud to be able to help evolve and grow this festival. The media landscape has already changed so much from just a year ago - and we look forward to bringing the exciting aspects of media to the public again," said James Chia, Group President of Pico Art.
About Media Fiesta
Media Fiesta is an annual, month-long nation-wide initiative by the Media Development Authority that provides Singaporeans with fun and engaging opportunities to experience and learn more about media, and how they can use media in a responsible and discerning way, for work, learning and play. For more information on Media Fiesta, visit www.mediafiesta.sg.
About Pico Art International
Pico Art International is a Singapore-based multinational corporation, specialising in global experiential marketing. Founded in 1970, the company has 34 offices worldwide. Listed on the Hong Kong Stock Exchange, it has expanded its core business and competencies, evolving from exhibition design and fabrication to value-added event marketing on an international scale. Please visit www.pico.com for more information.
Contact:
Eileen Chua
Account Director
Fulford Public Relations
DID: +65 6324 2416
Mobile: +65 9048 3141
Email: echua@fulfordpr.com
Topic: Press release summary
Source: Media Development Authority of Singapore (MDA)
Sectors: Film & Video, Media & Marketing, IT Individual, Broadcast, Film & Sat
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