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Tuesday, 9 March 2010, 08:57 HKT/SGT

Source: Asian Publishing Convention
Bangkok Hosts 4th Asian Publishing Convention, July 8 and 9

MANILA, Mar 9, 2010 - (ACN Newswire) - The 4th annual Asian Publishing Convention (APC) will be held in Bangkok on July 8 & 9 with the theme "ENRICH POWER OF BRAND & CONTENT: Engage multimedia profitably".

The Magazine Association of Thailand (TMAT) is spearheading in making APC happen in Thailand. APC in Bangkok aims to guide magazine publishers to leverage digital tools for profitable audience growth, subscription & advertising revenues.

APC seeks to define the new realities of publishing professionals in the creation, processing and distribution of content for profit. APC wants to help publishers engage multimedia profitably by learning from and share successful models, formats and platforms of publishing.

APC will benefit a wide range of publishing professionals:

- CEOs, publishers, editors & managers in the publishing business of the creation, processing and distribution of content for profit

- Advertisers who need to learn to use the variety of channels effectively

- Advertising agencies whose lifeblood is effective consumer engagement

- Solutions providers who need to interact with those in "convergence zone" including games development, 'sticky' apps for website traffic and utility value feature developers

- Writers, designers, technology solutions service providers in the multimedia cyberspace are also

When asked about why TMAT is supporting APC, Dr. Rochana Kosiyanon
Director of TMAT said, "APC has been successful in KL, Singapore and Manila because of its very much practical 'How to' approach, de-mystifying the process and breaking it down into steps. In Thailand we encourage the continuing education of our professionals."

At APC, Publishers share their experiences & leanings; Digital/Mobile advertising gurus show how multiple channel strategies work; Advertisers unveil their feedback from digital engagement with consumers and Solutions providers show what they can do.

An integral part of APC is the Asian Publishing Awards (APA). Publishers from all over Asia will be invited to submit outstanding projects they achieved in areas such as: Content Generation, Content Delivery, Consumer Research, Design and Layout, Advertising Delivery, Magazine Franchise and Business Models. APA incorporates the Asian Magazine Management Awards, the Asian Book Publishing Awards, and the Asian Corporate Communications Awards. APC also features the Asian Publishing Fair, Meeting of Minds and CEO Forum.

APC is supported by corporate sponsors and strategic partners Swiss Post and Synovate. Cooperating association partners include ASEAN Book Publishers Association (ABPA), Asian Media Information and Communication Centre (AMIC), Mobile Marketing Association (MMA), Magazine Publishers Association Malaysia (MPA), Magazine Publishers Association of Singapore (MPAS), National Book Development Council of Singapore (NBDCS) and National Book Development Board (NBDB). Media partners are AdAsia, Yehey! and ACN Newswire. PR partners are Creative Crest (India), Integrated Public Relations (Malaysia), Public Relations Society of Indonesia (Indonesia) and Masso PR (Vietnam).

For additional information on the Asian Publishing Convention, visit the APC website at www.publishingconvention.com


Vianca Bocalan
Exedra Events
Tel: +632-818-3289
Fax: +632-819-3752

Topic: Press release summary
Source: Asian Publishing Convention

Sectors: Print & Package, Broadcast, Film & Sat
From the Asia Corporate News Network

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