|
| Wednesday, 7 September 2016, 07:00 HKT/SGT | |
| |  | |
Source: Metrasat | |
|
|
|
JAKARTA, INDONESIA, Sept 7, 2016 - (ACN Newswire) - Metrasat, the satellite business unit of PT Multimedia Nusantara (TelkomMetra), a subsidiary of PT Telekomunikasi Indonesia, Tbk (Telkom), has announced the launch of MediaHub, a content and advertising solution designed to support the pay TV industry in Indonesia. Mediahub was initiated due to the Indonesian Broadcasting Commission's regulations restricting foreign commercial advertisement on the foreign channels aired on local pay TV channels in Indonesia.
"Telkom is pleased to launch an integrated solution that not only caters to the telco industry, but is designed to create significant new value for the content and advertising industry in Indonesia. This is in line with Telkom's mission of transforming its business from telco to Digico (Digital Telecommunications)," stated Telkom Director of Enterprise & Business Services Muhammad Awaluddin.
MediaHub is the first solution specifically designed to help content providers, advertising agencies, the Ministry of Communication and Informatics of Republic of Indonesia (Kominfo), the Indonesian Broadcasting Commission (KPI) and pay TV operators develop safe and convenient content, as well as increase revenue and optimize cost efficiency.
Fully supported by SmartCast, a global leader in playout technology, MediaHub provides practical solutions such as content aggregation and a distribution service, helping the industry face ever-increasing distribution and monetization challenges. With its playout and Ad-insertion system, MediaHub allows content to comply with national broadcasting regulations, while distributing it in any format required by pay TV operators. MediaHub's proprietary plug-and-play system means it is the only pay TV Ad Network that supports local content developers.
"TelkomMetra focuses on adjacent business supporting the Telco Business. TelkomMetra believes that the content industry will grow significantly in the years to come. However, it will require support from efficient aggregation and distribution services. TelkomMetra will support the content industry by delivering contents effectively and efficiently while complying with Indonesian regulations. We expect local content to grow even more while global content will continue to honor and support Indonesian culture," said TelkomMetra CEO Teguh Wahyono.
Christian Brenner, Founder and CEO of SmartCast Germany and PT SmartCast Indonesia, said "SmartCast serves more than 160 TV channels in 15 countries around the world. We are delighted to be part of this very innovative and unique project in Indonesia. I hope many other countries in Asia will follow such a MediaHub model."
Metrasat Managing Director Bogi Witjaksono added "With its reliable background in connectivity technology and playout, MediaHub works closely with advertising agencies, providing cost-effective management solutions to distributing content, and managing traffic with advertising operations and sales support as added value for content owners."
About TelkomMetra
A subsidiary of Telkom, TelkomMetra is a strategic invesment holding company that focuses on telco-adjacent business. Established on May 28, 1997 as an operating company with pay TV business as its main portfolio, TelkomMetra rapidly expanded its portfolio in the telco spectrum. It began developing the Switch- and VoIP-based Calling Card business on 2003, and in 2005 began to provide VSAT-based communication services.
MetraSat, a business division of TelkomMetra, has grown into an end-to-end satellite-based communications solutions provider and an organizers of the satellite based network, contributing to the equitable development of telco infrastruture throughout Indonesia. TelkomMetra, in support of national telco development, is poised to become the largest contributor to development in the nation. For further information please visit www.metra.co.id.
For more info about TelkomMetra, please contact:
Sigit Adi Pramono
VP Corporate Affairs
PT Multimedia Nusantara
E: sigitadi@metra.co.id
T: +62 21 521 0123
F: +62 21 521 0124
Topic: Press release summary
Source: Metrasat
Sectors: Media & Marketing, Broadcast, Film & Sat
https://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
|
|
|
|
|
|
|
| |
Latest Press Releases
Virturo Elite Club: Unlock Exclusive Wealth-Building Opportunities for High-Net-Worth Individuals 
Dec 21, 2024 08:00 HKT/SGT
|
|
|
Pathwizz Redefines Trust in Digital Transactions with Award-Winning Support and Verified Platforms 'Wizz Support'
Dec 21, 2024 07:00 HKT/SGT
|
|
|
VAP Group's Global AI Show Explores the Future of AI with Over 3,000 Participants
Dec 20, 2024 22:46 HKT/SGT
|
|
|
n-hop technologies Limited and OneAsia Network Limited Partner to Revolutionize Data Transfer and Networking Solutions
Dec 20, 2024 21:40 HKT/SGT
|
|
|
AEON Credit Revenue Up 9.4% to HK$1,304.6 Million for First Nine Months of FY2024/25
Dec 20, 2024 21:30 HKT/SGT
|
|
|
Hong Kong Vocational Education Service in Joint Construction of the 'Belt and Road' Vocational Education Symposium
Dec 20, 2024 21:20 HKT/SGT
|
|
|
Huatai Securities Achieves MSCI ESG AAA Rating, the Highest Rating among Global Investment Banks
Dec 20, 2024 21:15 HKT/SGT
|
|
|
The finest places to live, work, and thrive in Asia are celebrated at the 19th PropertyGuru Asia Property Awards Grand Final
Dec 20, 2024 21:10 HKT/SGT
|
|
|
From Visionary Talks to Futuristic Robots: VAP Group's Global Blockchain Show Dazzles Dubai
Dec 20, 2024 20:22 HKT/SGT
|
|
|
ASEAN Ceramics & ASEAN Stone 2024 Reaches New Heights with Record-Breaking Visitor Turnout
Dec 20, 2024 20:20 HKT/SGT
|
|
|
|
|
More Press release >> |
|
|
|
