|
|
|
|
|
|
| Single source online panel goes live delivering a complete picture of audiences' online consumption across websites and apps to fuel TV & Internet currencies in the Netherlands |
AMSTERDAM and LONDON, Nov 4, 2016 - (ACN Newswire) - Kantar Media and VINEX, the industry group of Netherlands online publishers, have delivered a new panel for internet audience measurement. The service replaces the previous internet measurement contract operated by GfK.
"The Dutch media industry demands a new standard for measurement of all media consumed on the internet," commented Richard Asquith, Global CEO of Audience Intelligence at Kantar Media. "Our unrivalled experience in designing and operating hybrid measurement services is manifested in this latest milestone. Working in collaboration with comScore we are delighted to have delivered a superior panel which will provide both internet ratings for VINEX and the next phase of SKO's blueprint for Total TV & Video rating by the end of this year."
The panel of 5,000 individuals uses technology from comScore and Kantar Media to measure online behaviour on browsers and apps across all devices (tablets, smartphones and PC's). The panel (Project NOBO[1]) is the result of an alliance formed last year between VINEX and SKO, the TV & Video ratings body in the Netherlands.
The new panel includes all internet traffic and page content from participating publishers. Other sites will be added in early 2017 including Facebook, Google, Netflix and YouTube resulting in a complete view of all audience behaviour online across media.
"Today's announcement heralds a new standard for internet ratings," commented Bas de Vos, Managing Director of NOBO (a.i.) & SKO. "The alliance between these two bodies, realised through the NOBO project, will enable agencies, brands and media owners to manage media investment across TV and internet properties."
The announcement was made during the closing day of the asi TV Symposium, where presentations from industry bodies in Denmark and Norway shared roadmaps for contracts awarded to Kantar Media in recent months to deliver Total TV ratings. These papers followed a presentation from SKO & VINEX outlining the new service.
The new planning currency can be accessed here http://www.vinex.nl/resultaten/archief/ (list of top 50 largest publishers and brands).
About Kantar Media
Kantar Media is a global leader in media intelligence, providing clients with the data they need to make informed decisions on all aspects of media measurement, monitoring and selection. Part of Kantar, the data investment management arm of WPP, Kantar Media provides the most comprehensive and accurate intelligence on media consumption, performance and value. For further information, please visit us at www.kantarmedia.com.
[1] Netherlands Online Bereik Onderzoek (NOBO)
Topic: New Service
Source: Kantar Media
Sectors: Media & Marketing, Broadcast, Film & Sat, Satellite, Advertising
https://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2025 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
|
|
|
|
|
|
|
| |
Latest Press Releases
Chinese Culinary Culture Training Programme: 30 Hong Kong Students Embarked on a Study Tour in Chaoshan 
Aug 8, 2025 20:25 HKT/SGT
|
|
|
From Food Culture to Future Living: Shiology Makes Splash at HK Book Fair
Aug 8, 2025 20:18 HKT/SGT
|
|
|
Graid Technology Announces Global Availability of SupremeRAID(TM) HE (HPC Edition), Wins Best of Show at FMS 2025
Aug 8, 2025 20:06 HKT/SGT
|
|
|
U.S. Polo Assn. Named No. 1 Sports Licensor and Top 25 on License Global' Prestigious 'Top Global Licensors' List
Aug 8, 2025 20:04 HKT/SGT
|
|
|
International Land Alliance Brings Baja to Buyers with Live Zoom Webinar Experience
Aug 8, 2025 18:50 HKT/SGT
|
|
|
Intellifusion Submits an Application to List on the Hong Kong Stock Exchange: A National Breakthrough in AI Inference Chips
Aug 8, 2025 18:36 HKT/SGT
|
|
|
Everest Medicines Announces Full Approval of NEFECON(R) in Taiwan
Aug 8, 2025 18:09 HKT/SGT
|
|
|
WRC 2025: Shoucheng Showcases Full Robotics Value Chain
Aug 8, 2025 16:46 HKT/SGT
|
|
|
Qube Celebrates 20 Years of Business Events Impact with Industry Recognition and Vision for the Future
Aug 8, 2025 15:19 HKT/SGT
|
|
|
Natural Beauty 2025 Interim Profit Surges by 136% to HK$11 Million
Aug 8, 2025 13:26 HKT/SGT
|
|
|
|
|
More Press release >> |
|
|
|
