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HONG KONG, Apr 15, 2010 - (ACN Newswire) - With the high speed of economy growth, the advertising industry in China makes rapid strides, and the innovative use of outdoor advertising media which meets the Government's policy of energy saving and emission reduction becomes a focus in the market. As an investment expert focusing on the dual-use of "Three-New Technologies" in both military and civil markets, China Innovation Investment Limited ("China Innovation", 1217.HK) plans to invest in a completed synergistic industry chain with its investments in "New Energy Resources", "New Light Resources" and "New Materials" to further step into the solar-mobile media platform and form a new media.
Looking back at 2009, the Chinese advertising market kept abreast of GDP growth. According to figures released by the State Administration for Industry and Commerce (SAIC), revenue from the advertisement sector in China increased 7.45% to hit RMB 204.1 billion last year, while compared with 2008's growth rate 9.11%, there is a year on year drop of 1.66 basis points.
Analysys International, a leading advisor about technology, media and telecom (TMT) industries in China, says in its recently released report on China's outdoor LCD advertising market the revenue for this sector reached RMB 5.74 billion, a year-on-year decrease of 12.1%. However, the mobile TV advertising area increased 13% to RMB 1.901 billion, which reveals the potential of mobile media market.
As an investment expert focusing on developing applications and solutions for "Three-New Technologies", China Innovation's past investments mainly center on "New Energy Resources", "New Light Resources" and "New Materials". The Company's ultimate target is to invest in a completed low carbon industry chain with the innovative use of three new industries.
The Company just completed a transaction on Topsun Creation Limited ('Topsun') and Dooda Innovation Limited ('Dooda'), and entered into an Acquisition Agreement with C.G.E. (HK) Co., Limited ("CGE") and United Crown Century Company Limited, ("United Crown Century", formerly named "Moral Glory Limited"). These four companies engage in solar storage battery, LED/LCD backlight and lighting and energy conserving materials respectively, which compose the investment flagship of "New Energy Resources", "New Light Resources" and "New Materials".
Another China Innovation investment - Blue Angel (H.K.) Limited ("Blue Angel", formerly named SNG Hong Kong Limited - will mainly take part in the production part. With the Group's background on solar energy and LED technology, Blue Angel's business would further expand to formulate a solar mobile media platform. The Company's investment strategy is to play all the roles in upper, middle and lower stream through the involvement in "New Energy Resources", "New Light Resources" and "New Materials", and form a synergistic one-stop setting.
The principle of solar mobile media platform actually comprises two elements - solar-electric vehicles and outdoor mobile media. Since the rapid growth economy initiates the demand of advertising, the concept of making use of solar-electric vehicles to deliver the message with LED display on the roadway is thought to a revolution for the industry.
The special new media application not only meets the direction of the Government's energy saving strategy, but can also be executed extensively, such as media release, road show, and live show. Its low cost, high effectiveness, brand-new expression all shape the operation to stand on a vantage point.
Contact:
Carmen Lee
Investor Relationship Department
China Innovation Investment Limited
Email: carmen.lee@1217.com.hk
Tel: +852 2111 9988
Direct: +852 2155 6275
Mobile: +852 6301 6611
Fax: +852 2111 9989
Topic: Production report
Source: China Innovation Investment Limited
Sectors: Alternative Energy
https://www.acnnewswire.com
From the Asia Corporate News Network
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