|Wednesday, 26 May 2010, 10:40 HKT/SGT|
SINGAPORE, May 26, 2010 - (ACN Newswire) - ad:tech Singapore 2010, to be held on 3-4 June at Suntec Convention Centre, will bring together movers and shakers of the global digital marketing industry to share insights into the major digital trends in 2010.
Marketers from all levels and backgrounds can expect intense debates and thought-provoking discussions on wide-ranging topics from Industry veterans and thought leaders including Andrew Pickup, Chief Marketing Officer, Microsoft - APAC, Julian Persaud, Managing Director of Google Southeast Asia, Francesco Lagutaine, Chief Marketing Officer (APAC) for Citigroup, as well as Shawn Warren, VP Marketing, Asia Pacific, Kraft Foods. In addition, delegates can get insights and updates on global best practices, learnings and case studies on how marketers can leverage the digital wave for increased brand awareness and growth.
"As more and more people in the Asia Pacific region spend more time online, Google believes that advertisers need to be where their potential customers are and invest more in digital media," said Julian Persaud, Managing Director of Google Southeast Asia. "ad:tech Singapore 2010 gives us a strong opportunity to connect with advertisers from across the region and convey to them that digital media has indeed gone mainstream."
Bigger and better this year with full support from the Media Development Authority and the Singapore Tourism Board, ad:tech Singapore will see industry icons, veterans and leading brands from all over.
"ad:tech's commitment in bringing the industry together where global best practices can be shared amongst professionals has effectively helped create a successful platform to explore the power of digital and how its transforming the marketing and branding landscape", said Paul Beckley, Vice President, ad:tech Singapore. "With a rapidly-changing media landscape, the only way that the industry can continue to push frontiers in utilising digital media is to keep sharing at the industry level".
As part of the industry exchange to bring greater synergies, the exhibition will see over 30 companies including publishers and media owners taking part. Among them, technologies and solutions from mobile marketing to analytics, e-mail marketing to Search Engine Optimisation will be showcased. In addition, attendees can look forward to more networking opportunities that have been organised in association with Dentsu, Google, Wall Street Journal and the Rubicon Project. These networking parties aim to create opportunities for more meaningful conversations amongst industry practitioners to explore the trends shaping today's market and on the way forward.
More information on the panels and the networking sessions is made available on www.ad-tech.com/singapore.
A view on the keynote sessions:
Day 1: 3rd June 2010
I. The Future of Brands on the Internet
Alex Hunter, Independent Brand Consultant
What is the future for brands online and how can brands turn customers into evangelists? How can small companies use the power of social media to take on the biggest brands in the world...and win? What does loyalty look like in the future? Drawing upon his experience overseeing the digital strategy for some of the biggest brands in the world together with case studies from Digg, Qype and other respected brands, Alex will explore these topics and more by looking at how customers, communities, and brands will intersect and how online behaviours will dictate how companies market their brands in the next few years. Join this keynote and see how lessons learned in European and American markets are translated into actionable marketing insights for Southeast Asia.
II. Digital Marketing in Southeast Asia - Market Observations (Vietnam, Indonesia and Philippines)
Moderator: Megan Clarken, Managing Director APAC, Nielsen Online
Panelists: Nam Ji Hee, VP Digital, SEA&China, MTV Networks Asia
Ken Mandel, Regional VP of Advertising Sales and Marketplace, Yahoo! Asia Pacific
Ruth Stubbs, President Asia Pacific, MediaBrands
Ian Chapman-Banks, GM Consumer Division, Dell APAC
III. Digital Marketing in Southeast Asia - Market Observations (Singapore, Malaysia and Thailand)
Moderator: Megan Clarken, Managing Director APAC, Nielsen Online
Panelists: Julian Persaud, Managing Director, Google Southeast Asia
Helene Blanchette, Go-to-Market Strategy Manager, International Business Group, Fuji Xerox
Varsha Rao, CEO - Singapore, Singtel Digital Media
Sam Chan, General Manager, G2 Direct Interactive Kuala Lumpur
Following unprecedented demand from you, we have scheduled two consecutive panel discussions addressing the changing nature of the economy, enterprise and what that all means for digital media across South East Asia.
Led by Megan Clarken and with opinions from leading regional experts, these two deep-dive sessions will ensure you understand how to position your campaigns, your products and your business to make the most of emerging opportunities across South East Asia in the coming 12 months.
IV. Marketing in the Customer-Participation Era: The Windows 7 Launch Campaign
Andrew Pickup, Chief Marketing Officer, Microsoft - APAC
Over 1 billion users and 8 million beta-testers helped to design, develop and launch Windows 7 - recently described by both Wired and The Wall Street Journal as Microsoft's "best-ever operating system" and voted by BusinessWeek as one of the Top 10 consumer innovations of 2009. In this case-study session, learn from Andrew Pickup, Chief Marketing Officer, Microsoft - APAC, on how listening closely to customers and leveraging the power of social media was at the heart of the launch here in Asia-Pacific.
Day 2: 4th June 2010
V. Setting a goal of truly effective digital marketing. Are we missing the point?
Francesco Lagutaine, Chief Marketing Officer - APAC, CitiGroup
There is an accelerated rush to look at digital channels as the new frontier in marketing. Everyone is experimenting in social media as the latest "must-be-in environment" of marketing communication but the development of the Internet shows that being first is not always an indicator of ultimate success. Through this session, Francesco Lagutaine talks about how taking more time to develop Digital as the glue to how we do business rather than a channel to do business in may pay greater rewards.
VI. Driving Marketing Excellence Through Digital - The Kraft Foods Asia-Pacific Journey
Shawn Warren, VP Marketing, Asia Pacific, Kraft Foods
Oreo, Cadbury, Jacob's, Tang and Kraft Cheese, power brands under the helm of the world's second largest food company, Kraft Foods. Vice President of Marketing for Asia Pacific, Shawn Warren, will discuss the important role digital marketing plays in building power brands across Asia Pacific. Whether as part of an integrated campaign, or as a stand-alone program, digital marketing is increasingly a key component in building marketing excellence at Kraft Foods across Asia-Pacific.
VII. What to Take Away from ad:tech Singapore 2010?
Moderator: Adrian Moss, CEO, Asia Digital Holdings
Panelist: Alex Hunter, Independent Brand Consultant
Panelist: Francesco Lagutaine, Chief Marketing Officer - APAC, CitiGroup
Panelist: Shawn Warren, VP Marketing, Asia Pacific, Kraft Foods
More information on the sessions is made available on www.ad-tech.com/singapore.
Look for ad:tech on the following social media platforms as well:
Key ad:tech 2010 partners:
Media Partners: AdAsia, AdLib, ADOI, Asian e-Marketing, The Asia One Network, Brand Republic Jobs, Campaign, Charlton Media Group, Design TAXI, Digital Business Magazine, Financial Times, Haymarket, Media, iMedia Connection, iTV-Asia, Media Buzz, Bloomberg, Singapore Press Holdings, Singapore Business Review, and Visibility.
Association partners: ADMA, ASME, Ecommerce association of Singapore, HKDMA, IMMAP, Marketing Institute of Singapore, MMA, Shanghai Mobile Monday, Singapore Mobile Monday, SEMPO, SOPA, Vietnam Marcom.
Key exhibitors and Sponsors: Dentsu, Financial Times, Yahoo!, Bloomberg, Google, The Asia One Network, OOm, Singapore Press Holdings, Admax Network, KatalystM, Syndacast, The Rubicon project, and many more.
Facebook Partner: This year and for the first time ad:tech is appointing Blue Grapes as the Facebook solutions partner.
Ad Network partner: Admax Network
Official PR Agency: Bite Communications
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Tel: +65 65130600
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Tel: +65 6323 7377
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From the Asia Corporate News Network
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