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Wednesday, 31 January 2018, 12:00 HKT/SGT
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Source: HKTDC
Hong Kong Design Hits the Runway at New York Fashion Week
Fashion Hong Kong Showroom to Facilitate Business

HONG KONG, Jan 31, 2018 - (ACN Newswire) - Organised by the Hong Kong Trade Development Council (HKTDC), three leading Hong Kong fashion designer labels will take part in New York Fashion Week February 2018, showcasing Hong Kong's fashion creativity to industry elites and style influencers from the United States and around the world.

Apart from the Fashion Hong Kong fashion parade, Hong Kong designer Key Chow will also stage a separate fashion show at New York Fashion Week. The designer will represent Hong Kong at the Asia Fashion Collection (AFC) 17/18, showcasing his latest collection Trashy Boy at the AFC show on 10 February.

The HKTDC will stage a Fashion Hong Kong runway show at New York Fashion Week (at 12pm EST on 9 February). Designer Harrison Wong (Brand: HARRISON WONG), who returns to the show for the third consecutive year, will join Annette Chan (Brand: ANVEGLOSA) and design duo Yi Chan and Lary Cheung (Brand: HEAVEN PLEASE+) to launch their Fall/Winter 2018 collections. An after-show party will be held for the designers to network with industry players.

- Professional B2B Showroom to Facilitate Business

To further promote Hong Kong fashion brands and foster exchange and collaboration between Hong Kong designers and overseas buyers, the HKTDC will launch the Fashion Hong Kong Showroom at Showroom Seven, a professional B2B showroom during New York Fashion Week from 7-20 February. In addition to the three runway designer labels, 13 other budding Hong Kong fashion brands: a o g p, BIG HORN, Ejj Jewellery, FAVEbyKennyLi, FREQUENT FLYER, Heritage ReFashioned, LAByrinth, L'impression du temps, LOOM LOOP, MASE, NICI HARMONIC, niin and SHOKAY, will be showcased. Both Heritage ReFashioned and LOOM LOOP feature eco-fashion, with the former transforming upcycled vintage textile into sustainable fashion clutches; while the latter incorporates Canton silk, a traditional fabric that uses natural dyeing techniques.

- Holistic Promotion Campaign

Fashion Hong Kong has partnered with Klook, a Hong Kong travel start-up, to introduce Hong Kong's unique fashion design to lifestyle travellers worldwide. Fashion Hong Kong will also collaborate with local digital start-up VirtualCyte, to produce the first 360-degree video production on Hong Kong designers at New York Fashion Week. In addition, FashionWeekOnline.com, which is regarded as the insiders' guide to international fashion weeks, has launched a Hong Kong section to promote emerging Hong Kong fashion designers and HKTDC fashion events.

- Designer Key Chow represents Hong Kong at Asia Fashion Collection

Another Hong Kong fashion designer, Key Chow, will participate in New York Fashion Week with Asia Fashion Collection (AFC), an incubation project produced and supported by Vantan and PARCO. As the 17/18 Hong Kong representative, Key Chow will showcase his latest Fall/Winter 2018 collection with AFC on 10 February alongside other promising Asian designers.

Fashion Hong Kong Designers at New York Fashion Week February 2018:

- Annette Chan / Brand: ANVEGLOSA

Designer Profile:
Establishing her leather company in 1987, Annette Chan started out as a retailer and manufacturer. With nearly 30 years' experience in the industry, specialising in leather, Ms Chan created her label ANVESGLOSA in 2017, to use her extensive experience and reflect her definition of fine clothing: high-quality materials, figure-flattering cuts, and exquisite craftsmanship in unfailing styles.

Brand: ANVEGLOSA
ANVEGLOSA is a contemporary women's fashion brand specialising in leatherwear. The brand's inspiration lies in combining practicality and style. Each piece draws attention not through exaggeration, but through quiet charm. The fashionable, elegant and sophisticated clothes strongly reflect the label's character. The brand has attracted high-end retailers from overseas, including Harvey Nichols, Galeries Lafayette Beijing and Lane Crawford.

Fall/Winter 2018 Collection: L'Opera
The collection is a celebration of theatrical art, offering women the chance to explore their creativity. It demonstrates a splendid aesthetic with the delicate application of different material combinations playing on the magic that is the feminine silhouette paired with compelling layers.

- Harrison Wong / Brand: HARRISON WONG

Designer Profile:
Harrison Wong made his fashion industry debut by winning the Hong Kong Young Designers' Contest and the Grand Prix Contest in Japan. Since earning a Master's degree from the London College of Fashion, he has shown his men's collections in New York, Milan, Shanghai, Taipei, Sydney and Hong Kong.

Brand: HARRISON WONG
HARRISON WONG is an original contemporary apparel and accessories brand for fashion lovers. The label specialises in edgy, aggressive designs that also display an understated elegance.

Fall/Winter 2018 Collection: Gradations
For inspiration, Harrison Wong turned to Mark Rothko, the mid-20th century abstract expressionist, whose powerful paintings comprise blurred blocks of vibrant colors with blacks and greys.

- Lary Cheung and Yi Chan / Brand: HEAVEN PLEASE+

Designers Profile:
The design duo both graduated with a fashion design degree from the Hong Kong Polytechnic University. Yi Chan started her career at Marie Claire as a Fashion Editor, while Lary Cheung worked as a menswear designer at British labels, Kent & Curwen and Aquascutum. They founded the brand Heaven Please+ in 2011 and launched their first collection for AW 2012. The designers are devoted to applying their experiences outside the fashion industry, including arts, music and literature, into their design concepts and sketches, attempting to empower fashion with insightful and perceptual values.

Brand: HEAVEN PLEASE+
Independent, Dreamy, Extraordinary. Since their debut AW collection in 2012, Heaven Please+ has been searching for an alternative narrative from the language of design details and silhouettes. The brand has designed several costumes for Hong Kong artists and large-scale events, such as the Ultimate Song Chart Awards Presentation. In 2013, Heaven Please+ opened its first retail location, which was chosen by the LOUIS VUITTON HK City Guide 2015 as one of the recommended fashion stores to visit.

Fall/Winter 2018 Collection: DaCuoLe Vol. I (English: Wrong Number)
Wrong Number is a novel by noted Hong Kong writer Liu Yichang, which is the inspiration behind the label's F/W18 collection, by re-mixing 50's Western style with Hong Kong high-fashion style.

Main Events:
Fashion Hong Kong Runway Show
Time: 12pm on 9 February 2018 (Friday)
Venue: Industria, 775 Washington Street, New York, NY

Fashion Hong Kong Night
Time: 7pm on 9 February 2018 (Friday)
Venue: The Refectory at The High Line Hotel, 180 10th Avenue (at 20th Street), New York 10011

Fashion Hong Kong Showroom
Time: 7-20 February 2018 (By Appointment)
Venue: Showroom Seven, 501 10th Ave, New York, NY
Appointment Requests: fashion_hongkong@hktdc.org

Fashion Hong Kong website: www.fashionhongkong.com
Photo download: http://bit.ly/2EedH8t

Contact:
HKTDC
Communications & Public Affairs Department
Sam Ho
Tel: +852 2584 4569
Email: sam.sy.ho@hktdc.org


Topic: Trade Show or Conference
Source: HKTDC

Sectors: Trade Shows, Fashion & Apparel
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