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Wednesday, 16 June 2010, 16:47 HKT/SGT

Source: Samsung Electronics Co., Ltd.
Samsung Introduces a Powerful Lineup of Smartphones for Every Lifestyle at CommunicAsia 2010

SINGAPORE, June 16, 2010 - (ACN Newswire) - Following the global debut of the Galaxy S, Samsung's acclaimed new smartphone, Samsung is reinforcing its leadership in the market. A compelling lineup of devices based on Android, Windows Mobile, and bada, Samsung's own smartphone platform, will be on display at CommunicAsia 2010 in Singapore from June 15 to June 18. The complete portfolio includes the Wave 2 and Wave 2 Pro bada based smartphones, the Android-powered Galaxy Beam, Galaxy 3 and Galaxy 5, and the Windows Mobile 6.5-based Omnia Pro 4 and Omnia Pro 5.

This powerful and diverse smartphone lineup reinforces Samsung's position as a design-led, forward-thinking company. Driving and fulfilling consumer demand for innovative new technologies and lifestyle experiences, Samsung truly provides a Smartphonefor Every Lifestyle.

"Samsung's total commitment to the 'Democratization of the Smartphone era' makes it possible for us to introduce such a powerful and diverse portfolio of smartphones," said JK Shin, President and Head of the Mobile Communications Business at Samsung Electronics. "We will continue to invest in multiple platforms and offer a wide range of choices and experiences for consumers."

Products and Technologies to be Showcased:

I. Samsung Galaxy S

The Samsung Galaxy S (I9000) introduces a totally new class of smartphone with a wealth of intelligent, immersive and integrated lifestyle experiences.

Featuring Samsung's dazzlingly bright 4-inch Super AMOLED screen and a 1 GHz application processor, the Android-powered Samsung Galaxy S is designed to provide best-in-class services and technologies. It will introduce people to the concept of the "Smart Life" - a smartphone experience that is simple, organize and integrated; one that enriches the lives of users.

The Galaxy S features Samsung's super-fast TouchWiz 3.0 user-interface (UI), giving users instant access to their mobile lives. The Smart Life is further enabled through intuitive, integrative features, including the Swype text input service, the rich augmented reality browser, Layar, and advanced Location Based Service (LBS) capabilities.

A variety of applications available from Android Market(TM) and Samsung Apps will allow users to extend the benefits and excitement of the smartphone experience even more. Users have access to Google(TM) mobile services, such as Google Search(TM), Gmail(TM), and Google Maps(TM).

The Samsung Galaxy S has been extremely well received by retailers and operators around the world; over 100 mobile operators across the globe have selected the Galaxy S as their key smartphone market driver.

The Galaxy S is now available in Singapore and will be gradually expanded to the global market.

II. The Galaxy Series: Galaxy Beam (I8520), Galaxy 3 (I5800), Galaxy 5 (I5500)

Samsung's latest Android lineup includes the Galaxy Beam (I8520), Galaxy 3 (I5800), and Galaxy 5 (I5500). Introduced earlier this year at CES 2010, the Galaxy Beam, an android-powered mobile projector phone, is now launching in Singapore. The Galaxy Beam is the world's first smartphone equipped with a beam projector along with powerful multimedia features such as an 8 megapixel camera, HD video recording &playing, and a 3.7 inch Super AMOLED WVGA display.

The Galaxy 3 (I5800) is the latest android-powered smartphone offered by Samsung, delivering a rich multimedia and social media experience. The Galaxy 5 (I5500) is especially targeted at the youth market, which wants to stay effortlessly connected on-the-move. Mimicking the well-known Corby design, the Samsung Galaxy 5 is the perfect fit for the style-conscious user.

The Galaxy 3 and Galaxy 5 will be available in the European and Asian markets in July and the Galaxy Beam will also launch in July for Singapore customers.

III. The Wave Series: Wave 2 (S5250), Wave 2 Pro (S5330)

The Samsung Wave 2 (S5250) and Wave 2 Pro (S5330), the newest smartphones to be based on the bada platform, are also showcased at CommunicAsia 2010 for the first time. Samsung's unique Social Hub, a phonebook integrated with social networking accounts, and seamless connectivity via wireless networks and Wi-Fi, make the Samsung Wave lineup the perfect smartphones for a highly social lifestyle. Samsung Apps, an integrated application store for Samsung smart phone, is also available on Wave 2 and Wave Pro, featuring a wealth of gaming, social networking, e-book, health and lifestyle applications. Adding Java applications to the list, Samsung Apps will enhance users' mobile experience with a wider variety of contents. In conjunction with the already launched Samsung Wave (S8500), Wave 2 and Wave 2 Pro will lead Samsung's vision of 'smartphone democratization.'

The Samsung Wave 2 (S5250) and Wave 2 Pro (S5330) will be available from August in Russia and the Southeast Asia region. Customers can choose from the colors metallic black, pearl white, and romantic pink.

IV. The OMNIA Family: Omnia Pro 4 (B7350), Omnia Pro 5 (B6520)

For young business professionals, Samsung introduces the Omnia Pro 4 (B7350) and Omnia Pro 5 (B6520), Windows Mobile 6.5-based smartphones. These devices are powerful business tools that bring efficient communications and an integrated social experience to busy work schedules.

The Samsung Omnia Pro 4 will be available from July in Europe, CIS and Southeast Asia whilst the Omnia Pro 5 will be available from August in Southeast Asia, Middle East & Africa, India and Latin America.

V. 4G Solution Demonstrations

Samsung will display its commitment to 4G wireless technology, including Mobile WiMAX and LTE, with various device and networking demonstrations held at CommunicAsia 2010. The technologies exhibited include the 3D live video streaming via LTE network and FMC (Fixed Mobile Convergence) live demonstrations via Mobile WiMAX network.

For further details of product information and hands-on experience, please visit the Samsung Booth 3L3-01 at Hall 3, Singapore Expo.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com. News Source: Samsung Electronics
Web Site: http://www.sec.co.kr

Soojeong Lee 
Samsung Electronics 

Topic: New Product
Source: Samsung Electronics Co., Ltd.

Sectors: Wireless, Apps
From the Asia Corporate News Network

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