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Friday, 27 August 2010, 12:53 HKT/SGT

Source: Spikes Asia
Cannes Lions and Haymarket Extend Partnership to the Asian Marketing Effectiveness Festival

SINGAPORE, Aug 27, 2010 - (ACN Newswire) - The International Advertising Festival, organisers of Cannes Lions and Haymarket Media today announced an in principal agreement to extend the JV, which runs Spikes Asia to include the Asian Marketing Effectiveness Festival (AME).

The existing joint venture, Spikes Asia Advertising Festival, intend to build the AME event into the region's largest forum for marketing effectiveness.

The Asian Marketing Effectiveness Festival will take place on 30-31 March 2011, in Shanghai, a world-class destination with the capacity to grow the event. It will be the region's must attend effectiveness event, attracting senior marketers, heads of media, creative, marketing and digital agencies, brand pioneers, consumer and customer insight professionals, media owners, and journalists from the region and globally.

During the festival, delegates will have opportunities to learn and be inspired by the greatest minds in the field, see showcases of the best in marketing effectiveness and honour the winning work at the AME Awards ceremony.

The awards competition, now in its 9th year, recognises the role of innovative strategy, creativity and first-rate execution to build brands and deliver solid business results. A stellar jury composed of top international and regional industry experts, from both client and agency backgrounds, will award the coveted AME trophy to the best in each category.

The AME Festival will be run by the same management team as Spikes Asia.

Terry Savage, Chairman of Cannes Lions, said: "We are committed to developing another great event in Asia. Building on the existing relationship between Haymarket and Cannes Lions will allow us to deliver the most compelling event in the effectiveness arena."

Tim Waldron, Managing Director of Haymarket Media Asia, said: "The Asian Marketing Effectiveness awards have come to be recognised by agencies and clients as the region's most rigorous effectiveness awards competition. We are delighted now to be working with Cannes Lions to build the event into Asia's largest forum for marketing effectiveness. The decision to work with Cannes Lions in growing the event in the region was an easy one after the success of Spikes Asia."

Phil Thomas, CEO of Cannes Lions, said: "The Asian Marketing Effectiveness Festival already has significant footing in the region and we look forward to growing the festival into a major force."

For more information on Spikes Asia and the Asian Marketing Effectiveness (AME) Festival contact:
Terry Savage, terrys@canneslions.com
Tim Waldron, tim.waldron@haymarketasia.com
Philip Thomas, philipt@canneslions.com

The Asian Marketing Effectiveness (AME) Festival

The Asian Marketing Effectiveness (AME) Festival is Asia Pacific's foremost gathering of marketing, advertising and media industry executives, acclaimed marketing experts and brand pioneers. The Festival is a celebration of the latest thinking in marketing effectiveness and a showcase of some of the very best examples of effective brand building from around the globe. It features a compelling programme of seminars and workshops, live awards judging, multiple networking events, an exhibition and a gala awards presentation. The Asian Marketing Effectiveness Awards, from which the Festival has grown, are now in their 9th year, and honour clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The awards receive over 400 entries each year and are judged by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners of the prestigious Asian Marketing Effectiveness Awards trophies. Asian Marketing Effectiveness Festival, 30-31 March 2011, Shanghai, PRC. www.ame.asia

About the Cannes Lions Festival

The International Advertising Festival - Cannes Lions - is the world's biggest celebration of creativity in communications. As the most prestigious international annual advertising awards, over 24,000 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy honouring the most creative film, print, outdoor, interactive, radio, design, sales promotion & activation, craft and integrated advertising, as well as the best media, direct marketing, PR and Titanium ideas. The Festival is also the only truly global meeting place for advertisers, advertising and communication professionals. 8,000 delegates from 90 countries attend seven days of exhibitions, screenings, as well as over 50 high-profile seminars, 30 workshops and master classes presented by renowned worldwide industry leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communication.

About the Haymarket Media Group

The Haymarket Media Group established in 1957 is the largest privately-owned magazine publisher in the UK, and one of the fastest growing media companies globally. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group's global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers. In Asia from their offices in Hong Kong, Mumbai and Singapore, Haymarket Media Ltd publish market-leading titles Media, Finance Asia, Asian Investor, CEI Asia Pacific and Campaign India. In addition Haymarket organize a number of the region's leading industry awards and conferences relating to the communications and finance sectors. For more information about the Haymarket Media Group see www.haymarket.com.

Amanda Benfell, PR & Press Manager
Tel: +44 20 7728 4040

Topic: Sponsorship of Event
Source: Spikes Asia

Sectors: Broadcast, Film & Sat
From the Asia Corporate News Network

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