English | 简体中文 | 繁體中文 | 한국어 | 日本語
Friday, 3 September 2010, 12:26 HKT/SGT

Source: Spikes Asia
Microsoft Advertising to Sponsor Digital Category at Spikes Asia 2010

SINGAPORE, Sept 3, 2010 - (ACN Newswire) - Microsoft Advertising has teamed up with Spikes Asia, Asia Pacific's leading creative advertising and communications awards, as a key partner of the festival and will be sponsoring the important Digital category.

Delegates attending the event in September will be able to visit the Spikes Asia Digital Lounge, sponsored by Microsoft, to see all the entries submitted in the Digital category as well as having the opportunity to see creative examples of work from the Microsoft network and the variety of products and tools they have on offer for the creative advertising community.

As part of their integration into the content presented at Spikes Asia, Microsoft Advertising will host an engaging workshop session and a seminar that looks at the evolving digital marketing landscape making sense of the current trends, challenges and opportunities.

Commenting on the partnership, Kenneth Andrew, Marketing Director of Microsoft Advertising, said, "Asia Pacific is undergoing a momentous shift as consumers have more control than ever before over where and how they consume media and information, and they expect rich experiences across all the screens in their lives. Advertisers need to cleverly combine creative and technology to cut through today's world of fragmented media and empowered consumers. We are thrilled to be partnering with Spikes Asia to continue to push the boundaries of imagination and consumer experiences by marketers and brands."

Philip Thomas, CEO of Cannes Lions, organisers of Spikes Asia, added, "We are delighted to have the support of such an important and powerful digital brand as Microsoft Advertising. Digital advertising is in constant development and this awards category is crucial to the industry going forward."

The Digital category, judged by a panel of six top industry experts led by Rei Inamoto, Chief Creative Officer of AKQA, USA, honours excellence in online communications, awarding a Grand Prix, Gold, Silver and Bronze Spikes trophies to those entries deemed deserving.

As part of the Spikes Asia festival, delegates can view all the entries, attend a full learning and inspirational programme of seminars and workshops and participate in evening networking opportunities.

For full information on how to register to attend the 2010 Spikes Asia Festival, please go to www.spikes.asia.

Spikes Asia is jointly organised by Haymarket and Cannes Lions.

Amanda Benfell
PR & Press Manager 
Spikes Asia Advertising Festival 
Tel: +44-20-7728 4034
E-mail: amandab@canneslions.com
URL: http://www.spikes.asia

Topic: Trade Show or Conference
Source: Spikes Asia

Sectors: Broadcast, Film & Sat
From the Asia Corporate News Network

Copyright © 2022 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

Spikes Asia Links






Spikes Asia Releated News
Dec 8, 2021 13:03 HKT/SGT
Spikes Asia Announces Full Jury Line-Up for 2022
Oct 28, 2021 13:01 HKT/SGT
Spikes Asia Announces 2022 Jury Presidents
Oct 14, 2021 12:33 HKT/SGT
Spikes Asia Awards 2022 Announces the Integration of the Tangrams Awards and Launch of the Strategy & Effectiveness Spike
Apr 8, 2020 12:13 HKT/SGT
Spikes Asia 2020 Cancelled
Mar 11, 2019 10:00 HKT/SGT
Tangrams awards aligns with Spikes Asia
More news >>
Copyright © 2022 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Cookies Policy | Privacy Policy | Disclaimer | Terms of Use | RSS
US: +1 214 890 4418 | Beijing: +86 400 879 3881 | Hong Kong: +852 8192 4922 | Singapore: +65 6549 7068 | Tokyo: +81 3 6859 8575