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| Thursday, 9 September 2010, 10:36 HKT/SGT | |
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Source: China Trends | |
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HONG KONG, Sept 9, 2010 - (ACN Newswire) - Energy management contract (CEM), the brand new energy-saving concept, is still at the developing stage in China. Although the environmental awareness is gradually accepted by the public, due to the traditional idea, many enterprises are still skeptical about this "zero-invested" management. Locating CEM as a core development, China Trends Holdings Limited ("China Trends" or the "Company", Stock Code: 8171.HK) plans to expand the means of operation, including the acquisition of advertising platform to push forward the growth of CEM business.
The details of CEM policies are gradually released in recent years, reflecting the central government's respect and determination on the industry. However, as a new energy-saving mechanism, the term "Energy management contract (CEM)" still seems a bit strange, due to the rather short entry period, as well as the difficulty in eliminating people's deep-rooted notion in a short time.
To further boost the CEM business, China Trends signed several MOUs earlier to diversify the means of operation, for example the advertising platform, with a view to pushing forward the growth of CEM project. In fact, according to a report conducted by the certified public accountant, PricewaterhouseCoopers, with the digitalized of global media, the entire entertainment and media industry would face enormous changes. Online advertising platform is expected to replace the traditional newspaper in 5 years, to become the second largest advertising media, and China is also expected to surpass Japan in 2015 to become the second largest advertising consumer.
Seeing the huge potential of online advertising platform, the Company announced earlier to acquire the advertisement broadcasting platform with capacity of 10 mil subscribers to diversify the means of CEM business, as well as enjoying the competitive advantage in both advertising platform and CEM. The potential acquisition would make use of internet and 3C as the media and terminal. The platform supports not less than 10 million subscribers to effectively transmit promotional messages to targeted audience.
As the Group is planning to provide energy-saving electronics products and solutions to customers by mean of CEM under BOT model and to promote them in different aspects of the society, apart for the proposed acquisition on the reward redemption and distribution platform earlier, the Group also expects through the possible acquisition on advertisement broadcasting platform, to further extend the business of advertising platform to promote CEM business.
According to the CEM to be made between the Group and the clients, it is a commercial operating model that the Group provides its clients with a set of energy saving services, project financing, engineering construction, and related services. The Group will realize its investment return and profit by gaining the energy saving efficiency realised by the clients' energy saving measures. The energy saving efficiency realized by the clients under CEM will be converted into advertising fee as a gift to the clients, who could then redeem this fee to broadcast its commercial on the internet advertisement broadcasting platform so as to transmit promotional messages to targeted audience. It can enhance the competitiveness and profitability of the Group.
Contact:
Carmen Lee
Investor Relationship Department
China Trends Holdings Limited
Email: carmen.lee@8171.com.hk
Tel: +852 2111 9988
Direct: +852 2155 6275
Mobile: +852 6301 6611
Fax: +852 2111 9989
Topic: Press release summary
Source: China Trends
Sectors: Daily Finance
https://www.acnnewswire.com
From the Asia Corporate News Network
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