SINGAPORE, Nov 17, 2010 - (ACN Newswire) - There is an increasing trend for brands to be on Facebook, YouTube, Twitter and blogs, and most often, they enter without setting the right objectives nor possessing necessary measurement concepts and tools to determine its effectiveness. While many PR professionals today seemed to have gotten themselves acquainted with Social Media, the question remains as to how well are they leveraging on this relatively new communications platform, and are they truly maximising it's potential to achieve their PR objectives? The need to be equipped with current PR measurement skills, particularly social media PR measurement, has become even more pressing in today's digital age.
Agreeing with today's challenge in PR measurement with the advent of social media, Honorary Secretary of Institute of Public Relations Singapore (IPRS), Adrian Heng, mentioned that this space "is a really great place to track brand, product, service, policy sentiment, because opinions expressed in this space, often is still quite honest, for better or worse." Further highlighting that "there is no fixed industry wide accepted standard beyond the out-dated AVE method", and besides not knowing where to start on measurement, "not all companies have the pockets to spend on measurement."
To address these challenges and more, a two-day workshop on "Measuring PR in the Digital Age" will be held in dual locations, Singapore and Hong Kong, on the 29 30 November 2010, and 2 3 December 2010, respectively. The workshop leaders will be covering Social Media evaluation analyses with basic and advanced tools and tips on how PR practitioners can improve their current strategies.
Following the International Association for Measurement and Evaluation of Communication (AMEC)'s announcement of the Barcelona Principles Framework, the workshop agenda echoes and highlights the necessity of social media measurement, recognising the growing importance of quality of media coverage including sentiments, credibility and favourability of opinions.
The workshop leaders from Dow Jones & Co. would be sharing insights and knowledge on how PR practitioners can set the right objectives, evaluate effectiveness of their PR strategies and quantify social media ROI of Blogs, Microblogs and Social Networking sites. Also, cost-effective tools will be covered, together with analyses of the PR measurement industry and how the changes will affect your practices. In addition, considerations, issues and tools pertaining to crisis management will give insights to the effectiveness of crisis response strategy in mitigating negative responses.
IPRS, Public Relations Consultants Association of India (PRCAI), Public Relations Organisation International (PROI) and Public Relations Consultants' Association Malaysia (PRCAM) are the endorsers of this event. MediaBanc is the strategic partner, with Irasia.com and ACN Newswire as media partners.
Workshop Details:
Title: Measuring PR in the Digital Age
Date & Venue: 29 30 November 2010, M Hotel, Singapore
2 3 December 2010, Regal Hongkong Hotel, Hong Kong
Organiser: Pacific Conferences
Full programme can also be found at: http://www.conferences.com.sg/ws-spr11.htm .
Contact:
Ms Tu Kae Yun
DID: +65 6372 2249
HP: +65 8153 6113
Email: kaeyun@conferences.com.sg
Topic: Trade Show or Conference
Source: Pacific Conferences
Sectors: E-commerce
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