SINGAPORE, Feb 10, 2011 - (ACN Newswire) - The digital landscape is the new playing field for brands in Asia trying to carve a niche in the crowded market. As the digital community evolves and consumers get more comfortable with the online space, opportunities abound for brands looking for new avenues to engage their consumers. There is enormous potential which brands should leverage on to create engaging content and brand experiences, and enhance word of mouth for their branding initiatives.
Gaurav Mishra, Director of Digital and Social Media of MSLGROUP Asia, says, "In 2011, visionary brands will realise that social is not only about the new medium, but also about new and more meaningful messages. So, instead of trying to spread inside-out brand-first positioning messages, they will search for an outside-in community-first 'social heartbeat' that connects the brand values with the passions shared by the community members."
Nonetheless, even as brands realise the need to engage their consumers through positive digital brand experiences at the right place and time, there is a need to integrate their digital branding strategies with existing brand experiences to make a truly emotional and memorable connection with their consumers and maximise their long-term brand building initiatives.
"Too many brands still consider digital as a separate channel for brand building and engaging with consumers. In fact, the focus should be on delivering a consistent and seamless brand experience across all media including, if relevant, the physical environment. As digital platforms, and the consumers using them, grow more sophisticated, this becomes ever more important," says Jonathan Cummings, Managing Director of Start Creative Hong Kong.
Mishra and Cummings, among other experts in the industry, will be addressing these issues and more in a conference held in Singapore and Hong Kong in March this year. Some of the key highlights of the conference include the 'socialisation of brands', multi-platform branding, digital and new media as part of internal brand engagement, search engine optimisation for brand building, and measuring the ROI of digital branding campaigns. These will be shared by Craig Harvey, Director for Insights & Planning of Universal McCann, Julie Ng, Manager, Brand Development & Communications of CLP Power Hong Kong, Jacqueline Thng, CEO of Lexis Branding, Oz Aksugur, Worldwide COO of BLUE, Tim Riches, Chief Growth Officer, Asia Pacific of FutureBrand, Bernice Klaassen, Head of Digital and Anne Rayner, Regional Head of Brand and Communications, of TNS among others.
Conference Details:
Title: Branding in a Digital Age Conference
Date & Venue: 21-22 March 2011, Sheraton Towers, Singapore
24-25 March 2011, Regal Hongkong Hotel, Hong Kong
Organiser: Pacific Conferences
Full programme can also be found at: http://www.conferences.com.sg/S1379-cb11-64e-a.pdf
Contact:
Ms Tu Kae Yun
DID: 65 6372 2249
Email: kaeyun@conferences.com.sg
Topic: Press release summary
Source: Pacific Conferences
Sectors: Trade Shows
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