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| Wednesday, 16 February 2011, 11:40 HKT/SGT | |
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| - Rebranding of company will propel future growth - |
SINGAPORE, Feb 16, 2011 - (ACN Newswire) - Singapore Airshow & Events Pte Ltd, the company behind the highly successful Singapore Airshow, will be renamed Experia Events Pte Ltd effective 1st March 2011. The name change, which will be completed by the end of the first quarter of 2011, is in line with the significant expansion of the company's dynamic business activities beyond the Singapore Airshow. It also reflects the company's vision to venture into a diverse range of events in the future. The new business name, Experia, defines the influential, iconic and experiential nature of the events organised by the company.
 | | Singapore Airshow & Events |
Mr Jimmy Lau, Managing Director of Experia Events explained: "We are pleased to launch the new name Experia as we are committed to enhance our capabilities to provide more innovation and better quality to the variety of events that we organise. Our focus remains unchanged; we provide a fruitful, meaningful and enjoyable experience for participants of our events. Our existing and future clients and partners can continue to look to us as a reliable player that creates and delivers events that influence and contribute to the greater interest of businesses and strategic development of key industries."
Under the new Experia brand name, the tag-line "events that influence" emphasises the company's promise to be at the helm of high profile events that foster development and thought leadership in areas of strategic interest.
In addition to organising Singapore Airshow, Asia's largest aerospace and defence event and IMDEX Asia, Asia Pacific's only dedicated international maritime defence show, Experia also organises other iconic exhibitions. Its portfolio of other events includes organising Singapore International Water Week for PUB and ScreenSingapore for Media Development Authority (MDA).
The company will continue to operate in its current structure and the name change will not affect the management or any of the existing operations.
Contact:
Marilyn Ho
Director, Communications
Experia Events Pte Ltd
Tel: +65 65428660 ext 140
Email: marilynho@experiaevents.com
Lin Mei Jun
Marketing Communications Manager
Experia Events Pte Ltd
Tel: +65 65428660 ext 142
Email: meijunlin@experiaevents.com
Topic: General Announcement
Sectors: Trade Shows
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From the Asia Corporate News Network
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