SINGAPORE, Feb 21, 2011 - (ACN Newswire) - As the digital world makes headway into the lives of the average consumer, so are brands realising that change needs to be incorporated into their branding strategies to remain effective. Increasingly, brands need to leverage on the multiple opportunities that the digital world offers to make an emotional and memorable connection with their consumers. Integrating digital branding strategies with existing activities is now the key to engage consumers and provide positive brand experiences to maximise their long-term brand building initiatives.
"Too many brands still consider digital as a separate channel for brand building and engaging with consumers. In fact, the focus should be on delivering a consistent and seamless brand experience across all media including, if relevant, the physical environment. As digital platforms, and the consumers using them, grow more sophisticated, this becomes ever more important," says Jonathan Cummings, Managing Director of Start Creative Hong Kong.
Furthermore, as the digital community evolves, so are consumers becoming more open to sharing content. Opportunities abound for brands who are able to create engaging content and brand experiences that consumers feel eager to talk about online. Increasingly, digital channels can serve not only as a platform for a brand experience, but also as an amplifier for each interaction between the brand and the consumer. There is enormous potential which brands should leverage on to enhance word of mouth for their branding initiatives.
Gaurav Mishra, Director of Digital and Social Media of MSLGROUP Asia, shares, "In 2011, visionary brands will realise that social is not only about the new medium, but also about new and more meaningful messages. So, instead of trying to spread inside-out brand-first positioning messages, they will search for an outside-in community-first 'social heartbeat' that connects the brand values with the passions shared by the community members."
Cummings and Mishra, among other experts in the industry, will be addressing these issues and more in a conference held in Singapore and Hong Kong in March this year. Some of the key highlights of the conference include the 'socialisation of brands', multi-platform branding, digital and new media as part of internal brand engagement, search engine optimisation for brand building, and measuring the ROI of digital branding campaigns. These will be shared by Craig Harvey, Director for Insights & Planning of Universal McCann, Julie Ng, Manager, Brand Development & Communications of CLP Power Hong Kong, Jacqueline Thng, CEO of Lexis Branding, Oz Aksugur, Worldwide COO of BLUE, Tim Riches, Chief Growth Officer, Asia Pacific of FutureBrand, Bernice Klaassen, Head of Digital and Anne Rayner, Regional Head of Brand and Communications, of TNS among others.
Conference Details:
Title: Branding in a Digital Age Conference
Date & Venue: 21 - 22 March 2011, Sheraton Towers, Singapore
24 - 25 March 2011, Regal Hongkong Hotel, Hong Kong
Organiser: Pacific Conferences
Full programme can also be found at: http://www.conferences.com.sg/s1379-cb11-64e-a.pdf
Contact:
Ms Tu Kae Yun
DID: 65 6372 2249
Email: kaeyun@conferences.com.sg
Topic: Press release summary
Source: Pacific Conferences
Sectors: Trade Shows
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