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Tuesday, 15 March 2011, 18:30 HKT/SGT
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Source: Kingsoft Corporation Limited
Kingsoft Further Expands Asian Territory; JX 3 Enters Korean Market

HONG KONG, Mar 15, 2011 - (ACN Newswire) - Kingsoft Corporation Limited ("Kingsoft" or the "Company"; SEHK stock code: 03888), a leading developer, distributor and service provider of application and entertainment software in China, announced that it has signed a cooperation agreement with IMI Korea ("IMI"), one of the largest online game item platforms in South Korea, granting it the agency right of operating JX Online 3 ("JX 3") in South Korea.

JX 3 is the final title under the JX series trilogy with the features of traditional Chinese martial arts. It has successfully entered into the Malaysian market since October, 2009. Leveraging the strong brand recognition and the Chinese martial arts concept, JX series has already successfully expanded into markets of Taiwan, Vietnam and Malaysia and elsewhere since 2004. With multiple editions in different countries, JX series has contributed greatly to the Company's outstanding performance.

IMI's main businesses involve online game item intermediaries, online game operations, sales and trading of Internet content and products, etc. Since 2007, IMI has been the market leader in South Korea in sales and market share. IMI plans to adopt billing model for JX 3, allocate a professional operations team and launch a series of marketing activities to attract more South Korean players.

Mr Pak Kwan Kau, Chairman and Chief Executive Officer of Kingsoft, said, "We have successfully launched a series of popular online games in overseas markets, including JX series and the First Myth series, etc. Online games with the theme of traditional Chinese martial arts have been well received by players in Southeast Asia. With the fine quality of JX 3 and the leading position of IMI in the Korean market, we are confident that JX 3 will offer Korean players a whole new martial arts game experience. In the future, Kingsoft will continue to expand its overseas business by reinforcing collaboration with local market leaders and actively developing potential overseas markets to further deepen market penetration of our products overseas."

Contact:
Kingsoft Corporation Limited

Ms. Michelle Feng Harnett 
Tel: +86 10 82325515
Email: ir@kingsoft.com

Ms. Claire Lee
Tel: +86 10 82334488 - 5850
Email: limiao@kingsoft.com





Topic: New market for product
Source: Kingsoft Corporation Limited

Sectors: IT Individual, eSports, Gaming
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