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Thursday, 16 June 2011, 11:30 HKT/SGT

Source: BroadcastAsia
Creative Content Production Conference 2011: Increased Opportunities for Asian Content with New Media and Creative Editing
Conference 2011 returns with focus on internationalising Asian content and pushing the boundaries of traditional delivery platforms

SINGAPORE, June 16, 2011 - (ACN Newswire) - The progression of digital and 3D technologies offer producers the opportunity to create enhanced digital content and greater access to a variety of delivery options. With Asian content gaining popularity in the international arena and the proliferation of new media platforms, the Creative Content Production Conference will engage delegates in discussions on scripting and storyboarding, as well as creative editing and production.

The Creative Content Production Conference, to be held from 22 to 23 June, will feature an expanded line-up of conference sessions, followed by a full-day post-production workshop on 24 June. Various industry luminaries will share their knowledge and best practices in production, distribution and delivery across films, TV dramas, animation series, documentaries, Internet and mobile content.

"The word 'film' has evolved in its definition to be more than just a delivery medium. Filmmaking encompasses content creation in its widest form of storytelling, entertainment, and engaging the audience. As the global market is expanding, creative producers should be nurtured to tap all opportunities, and they must also learn how to develop the potential of content for markets beyond Asia if they are to be truly successful internationally," said Juan Foo, Executive Producer, Shooting Gallery Asia Pte Ltd.

Big Screen Day - A Focus on Film

The first day of the conference will feature representatives from companies such as October Pictures and Digital Magic, US 3D@Home Consortium, Sony and Sinema Media Pte Ltd as well as officials from Seoul Film Commission and Cannes Critics' Week discussing all aspects of production, including scripting and storyboarding.

"Asian companies are increasingly pushing the boundaries of digital cinema production and delivering content that appeals to an international audience. Industry platforms such as BroadcastAsia2011 are significant opportunities for sharing knowledge and advancing the future of the industry," said Mike Wiluan of Infinite Frameworks, who will present a case study on 'Visual Effects for Content Creation and Production'.

The agenda for Big Screen Day includes a panel discussion titled, 'Pushing Film to the Asian and International Markets', where attendees will learn about film tie-ups with new media platforms, how to secure financing and distribution rights, and how to present the right research portfolio to distributors.

With 3D content and entertainment going mainstream, there will also be sessions devoted to best practices involved in leveraging stereoscopic 3D imaging for compelling storytelling, and the impact of technology on entertainment content and other commercial applications in Asia and beyond.

Small Screen Day - A Focus on TV and Other Media

Demonstrating how international success for Asian companies is not confined to the Big Screen, speakers on the second day of the Creative Content Production Conference will see representatives from Les Copaque Production Sdn Bhd, GMA Network, Shooting Gallery Asia Pte Ltd, Off The Fence Productions, TOUCHSKY, and The Moving Visuals Co. discuss opportunities and challenges for content providers in a scenario where content distribution between TV and the Internet converges.

Attendees at the Small Screen Day will have the opportunity to meet the makers behind successful Asian TV dramas and series such as King of Baking: Kim Tak Gu from Korea (recipient of the Presidential 2010 Korea Content Award) and The Upin & Ipin Story from Malaysia, and analyse the factors that have led to the international appeal of such shows despite language barriers.

Panellists will debate the future of branded entertainment in Asia, define its objectives, examine methods of measuring its value, and address the problem of returns to advertisers and other stakeholders. They will also share their wide-ranging experience in producing Asian films for a global audience, and give insights into their approaches to financing, budgeting, distribution, promotion and other challenges.

"Creative content production and consumption in the digital space have developed tremendously in recent years and it is critical for industry stakeholders to hone their skills in immersive storytelling. The conference addresses the international aspirations of Asian film and television professionals, providing them the ideal platform for knowledge sharing. Given the enthusiasm shown by industry experts during last year's event, we are excited about the possibilities of how their wealth of experience will unravel at the Creative Content Production Conference this year," said Lindy Wee, Director of PR and Conferences from show organiser Singapore Exhibition Services (SES).

For the full Creative Content Production Conference programme and speakers, please visit www.broadcast-asia.com/creative-content-production-conference.

BroadcastAsia2011 Creative Content Production Conference and Workshop:

Date:         22 - 24 June 2011
Venue:        Suntec Singapore, Level 3
Admission:    Registered business and trade professionals only 
Registration: www.broadcast-asia.com/conference-fees-registration

BroadcastAsia2011 Exhibition:

Date:         21 - 24 June 2011
Venue:        Suntec Singapore, Levels 3 & 4
Hours:        21 - 23 June: 10.30 a.m. to 6:00 p.m.
              24 June: 10.30 a.m. to 4:00 p.m.
Admission:    Business and trade professionals only 
Registration: www.broadcast-asia.com

About Singapore Exhibition Services Pte Ltd

Set up in 1976, Singapore Exhibition Services (SES) has established itself as one of the most innovative and respected exhibition and conference organisers in Asia. A pioneer in the Singapore exhibition industry, SES events have served as important platforms for companies aiming to forge new business contacts in Asia. With a portfolio of international tradeshows already serving the Communications, Engineering, Machinery and Lifestyle industries, SES continues to develop new events to meet market needs. SES events consistently attract a high level of overseas participation with foreign exhibitors accounting for almost 80% of the show floor. SES is a member of Allworld Exhibitions Alliance, a global network with over 50 offices worldwide. For more information, please visit www.sesallworld.com.

Media Enquiries:

Elaine Sng
Senior PR Executive
Singapore Exhibition Services
Tel: +65 6233 6636
Email: es@sesallworld.com

Rebecca Wong / Shelina Mahtani
Account Manager / Account Executive
MSL Singapore
Tel: +65 6327 0267 / +65 6327 0285
Email: rebecca.wong@mslgroup.com / shelina.mahtani@mslgroup.com

Topic: Trade Show or Conference
Source: BroadcastAsia

Sectors: Trade Shows, Film & Video, Media & Marketing, IT Individual, Consumer Electronics, Broadcast, Film & Sat
From the Asia Corporate News Network

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