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Monday, 27 June 2011, 14:30 HKT/SGT

Source: Food&HotelVietnam
Stronger International Presence at Food&HotelVietnam2011
Vietnam's leading food & hospitality trade show returns in September 2011

SINGAPORE, June 27, 2011 - (ACN Newswire) - Vietnam's leading biennial international food and hospitality trade show, Food&HotelVietnam, will return from 28 - 30 September 2011. Organised by Singapore Exhibition Services (SES) and Vietnam partner VCCI Exhibition Service, the event will see over 360 exhibiting companies from 30 countries and regions gather at the Saigon Exhibition & Convention Center (SECC) to showcase the latest products and services from the food and hospitality industry.

In its sixth edition, Food&HotelVietnam2011 will be back with a bigger international presence. With nine group pavilions in its 2009 edition, Food&HotelVietnam2011 will feature 15 pavilions, hailing from Belgium, Brazil, Chile, France, Germany, Korea (7), Singapore and U.S.A, with new pavilion from Poland.

With just one pavilion in 2009, Korea will boast a total of seven pavilions at Food&HotelVietnam2011. As the global economy heads back on track, Vietnam and Korea plan to boost two-way trade to $20 billion by the year 2015. While these plans are in place, Korea's food industry has looked towards business expansion beyond native borders, with foreign markets emerging as key growth engines for food companies.

Food&HotelVietnam2011 serves as an invaluable platform for Korean companies to gain visibility in the local market, showcase their products to Vietnamese trade visitors and network with potential business partners. With a larger presence than in 2009, visitors can expect to see a wider range of exhibits and harness trade opportunities over the three days.

Another notable international group that has returned to Food&HotelVietnam2011 with a bigger pavilion is the U.S. Department of Agriculture (USDA) organized pavilion from U.S.A. This pavilion promises to present an even more impressive showcase solely dedicated to meet the sourcing needs of the Vietnamese food and hospitality industry.

"Vietnam has recovered tremendously from the global financial crisis. The country's hotels had one of the best years last year on record with the number of domestic and foreign tourists reaching a new high. Leading international hoteliers have also made plans to significantly increase the number of rooms by 2012 while international supermarket brands are looking to making inroads into the Vietnamese market due to consumer demands," said Ms. Ting Siew Mui, Project Director for Food&HotelVietnam from SES.

"We have consistently been committed to ensuring that Food&HotelVietnam stays relevant, constantly developing to meet the growing needs of Vietnam's food and hospitality industry. The depth of coverage the exhibition and its associated events will bring this year to local visitors is testament to this commitment."

Exciting competitions to add buzz to the showfloor

The Vietnam Barista Competition will be back for its second edition at Food&HotelVietnam2011. With the success of its inaugural competition in 2009, the Vietnam Barista Competition continues to be the premiere platform for local baristas to showcase their expertise and creativity and fight for the title of Vietnam's top barista. Organised by SES and Kerry Ingredients, the competition will take place in front of a 'live' audience, where competitors have to create an espresso, cappuccino with latte art and blended signature coffee beverage, which will be judged by a panel of international experts.

Organised by the Saigon Professional Chefs Guild, the Vietnam Culinary Challenge has been recognised by Vietnam's culinary community as an important arena for chefs to demonstrate their culinary skills and techniques. Now in its fourth edition, the challenge promises an exhilarating show for competitors and spectators alike.

Highlights at Food&HotelVietnam2011

-- 8,880 square meters of exhibits at the Saigon Exhibition & Convention Center compared to 7,030 square meters in 2009. (26 per cent increase)

-- Over 360 exhibitors from 30 countries and regions, compared to 333 exhibitors in 2009.

-- Featuring industry leaders returning with bigger exhibition space and testifying to the importance of Food&HotelVietnam to the food and hospitality industry. These include Annam Fine Food Company, Duc Minh Trading & Services, Q Industries, Ocean Glass, Sunshine Equipment, and many more.

Food&HotelVietnam2011 at a glance

Date: 28 - 30 September 2011 (Wednesday - Friday)
Venue: Saigon Exhibition & Convention Center (SECC)
Hours: 0900hrs - 1700hrs
Admission: Business and trade professionals only

Carmen Chan
Senior PR Executive
Singapore Exhibition Services
Tel: +65 6233 6637
Email: car@sesallworld.com

Topic: Trade Show or Conference
Source: Food&HotelVietnam

Sectors: Retail & eCommerce, Daily News
From the Asia Corporate News Network

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