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| Social media will lead brands in the pursuit of effective brand engagement in this digitally driven world |
SINGAPORE, July 7, 2011 - (ACN Newswire) - In this progressively digitalised environment, there exists an enormous opportunity for brands to utilise new avenues of consumer engagement that were never available before. Social media platforms provide brands with a welcomed avenue to have conversations with consumers and listen to what they have to say.
However, as Charlie Pownall, Lead Digital Strategist for Burson-Marsteller, points out, "Many organizations across Asia continue to view social media as a free lunch - a quick and easy way of increasing reach and generating buzz. Yet it takes time to build relationships with online influencers and create successful online communities, and it requires teams with the requisite skills to initiate, drive and respond to conversations in today's open and networked communications culture."
Even as brands realise the need to engage consumers at as many touch points as possible, there is still a need to stay ahead of the rapidly shifting marketing and communications landscape by integrating social media into organic strategies to reach out to B2B and B2C audiences. That said, coming up with a fully integrated strategy for ongoing brand engagement efforts is not as easy as it sounds.
Helene Blanchette, Go-to-Market Strategic Director, 1to1 Direct Marketing and TransPromo for Fuji Xerox shares, "There are several issues facing corporations wanting IMC as a main strategy. In my opinion, the top three would be the silo approach of service providers who help select the media mix and shape the strategy, lack of existing integration in the backbone infrastructure to support and build an intelligent interaction with the clients [and] a tendency to do a product-focus approach rather than a customer-centric approach for most campaigns."
Pownall and Blanchette, among other experts in the industry, will be addressing these issues and more at the 2-day conference on "Integrated Marcoms & Social Media" held in Hong Kong, 25 26 July 2011 and in Singapore, 28 29 July 2011. Key conference highlights include understanding how to capitalise on the power of online socialisation and how changing dynamics in consumer behaviour, interactive channels and cultures shape brand communications in the region.
The conference, chaired by Gaurav Mishra, Director of Digital and Social Media of MSLGroup Asia, will also showcase how leading brands including Prudential Corporation Asia, John Hardy, Burson-Marsteller, TBWA, Mindshare and Fuji Xerox reach social media maturity, build an integrated brand solution with partnership marketing, harness technology for integrated interactions and develop social media objectives, organisations strategies and plan for global and local implementations.
Delegates can also expect to learn crucial points to create personal brand experiences on integrated digital channels to enhance brand engagement and drive brand and commercial success. Above all, they will understand how to prepare a roadmap plan with integrated joint touch points and how to evaluate the ROMI.
Conference Details
Title Integrated Marcoms & Social Media
Date & Venue: 25-26 July 2011, Regal HongKong Hotel, Hong Kong
28-29 July 2011, Sheraton Towers, Singapore
Organiser: Pacific Conferences
Full programme can also be found at: www.conferences.com.sg/conf-imc8.htm
Contact:
Ms Leah Katigbak
DID: +65 6372 2216
Email: leah@conferences.com.sg
Topic: Press release summary
Source: Pacific Conferences
Sectors: Trade Shows
https://www.acnnewswire.com
From the Asia Corporate News Network
Copyright © 2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.
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