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Monday, 23 May 2011, 19:59 HKT/SGT
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Source: ScreenSingapore
ScreenSingapore Appoints StarHub As Official Entertainment Network
- ScreenSingapore Channel on StarHub TV
- New 'StarHub People's Choice Award' category for ScreenSingapore Asian Short Film Awards

SINGAPORE, May 23, 2011 - (ACN Newswire) - The organisers of ScreenSingapore today announced the appointment of StarHub as Official Entertainment Network of ScreenSingapore. StarHub, Singapore's fully integrated info-communication and entertainment company, will offer viewers in Singapore a dedicated ScreenSingapore Channel on its TV platform.

ScreenSingapore Channel will be made available free to all StarHub TV customers on channel 101 from 7pm on 1 June, till midnight on 19 June 2011.

Ms Iris Wee, StarHub's Vice President of Home Solutions and Content, said, "We are proud to be the Official Entertainment Network and are excited to be part of this inaugural and prestigious event. We look forward to enhancing the event with the ScreenSingapore channel that pays tribute to the art of film-making and dedication to quality entertainment. We also hope that our movie-loving StarHub TV customers and partners will feel the pulse and excitement of this event through the broadcast of the channel, and through the opportunities to participate in and experience the series of exclusive preview screenings that we have planned for them."

Jimmy Lau, Managing Director of Experia Events, said, "We welcome StarHub onboard ScreenSingapore's stable of partners. We look forward to leveraging on synergies to extend the reach of the event to more viewers in Singapore, particularly through StarHub's comprehensive showcase of the event highlights."

ScreenSingapore Channel will air snippets of the film event's World Intellectual Property Organization (WIPO) Masterclass and 'In Conversation' series, which will share insights from key leaders of the motion picture industry on film production and distribution.

Viewers will also be able to catch reports of the Red-Carpet action during ScreenSingapore's nightly Red-Carpet Gala Premieres - by-invitation-only screenings of the latest films with star cast in attendance.

Additionally, StarHub will broadcast a behind-the-scenes look at the latest summer releases, featuring interviews of the film cast and directors. These films include Hollywood titles such as the comedy drama 'Larry Crowne' starring Tom Hanks and Julia Roberts, the latest sci-fi thriller, 'Super 8' directed by J.J. Abrams and produced by Steven Spielberg, and the family comedy 'Mr. Popper's Penguins' starring Jim Carrey.

For film festival fans, StarHub will broadcast interviews of the talent behind the 2011 Tribeca Film Festival Competition modern family comedy 'Jesus Henry Christ', directed by Dennis Lee and starring Michael Sheen, Toni Collette and Jason Spevack.

A tribute to Bollywood will see superstar Shah Rukh Khan present a sneak preview of his upcoming science-fiction superhero film, Ra.One, directed by Anubhav Sinha.

Asian titles include the latest Hong Kong martial arts comedy 'Treasure Inn' helmed by actors Nick Cheung and Huang Yi, and the Warner Bros' live adaptation of Ai Yazawa's popular manga - 'Paradise Kiss'.

ScreenSingapore telecast schedules are available at www.starhub.com/beentertained.

New 'StarHub People's Choice Award' category for ScreenSingapore Asian Short Film Awards

The Awards celebrates the art and craft of short film story-telling by film-makers from the Asia Pacific region. A jury composed of a panel of professionals from the film industry will be led by three-time Academy Award winning director, Oliver Stone to select the winning short film.

StarHub will sponsor a new category for the Awards - the 'StarHub People's Choice Award', whereby the film-maker of the most popular local short film voted by viewers in Singapore will receive a SGD$5000 cash prize. Viewers who participate in the voting will also stand to win attractive prizes. They may cast a vote for their favourite film by tuning in to ScreenSingapore Channel from 1 to 19 June 2011, and by pressing the GREEN button on their remote control to access StarHub's enhanced TV to view any of the shortlisted films and vote.

For information on StarHub's ScreenSingapore channel and the Asian Short Film Awards, visit www.starhub.com/screensingapore.


About ScreenSingapore

ScreenSingapore, an international cinema event from 5-12 June 2011, will see Hollywood premieres in Asia and showcase Asian content to the world. In addition, the weeklong event will be lined with a trade show, conferences and master classes. ScreenSingapore is a key marketing platform for the global film and entertainment communities to tap the vast potential in the fast-growing markets of Asia. ScreenSingapore is hosted by the Media Development Authority of Singapore, with support from the Singapore Tourism Board and the Economic Development Board. It is organised by Experia Events Pte Ltd. For more information, visit www.screensingapore.com.sg.

About StarHub

StarHub is Singapore's fully-integrated info-communication company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. StarHub operates Singapore's fastest two-way HSPA+ mobile network that delivers up to 21Mbps for downlink to complement its nation-wide GSM network, and an island-wide HFC network that delivers multi-channel cable TV services (including High Definition Television and on-demand services) as well as ultra-high speed residential broadband services. StarHub also operates an extensive fixed business network that provides a wide range of data, voice and wholesale services. Over Singapore's fibre-based Next Generation Nationwide Broadband Network, StarHub offers a broad range of home and business broadband plans along with a host of advanced media-rich value-added services.

Launched in 2000, StarHub has become one of Singapore's most innovative info-communications providers, and the pioneer in 'hubbing' - the ability to deliver unique integrated and converged services to all its customers. StarHub, listed on the main board of the Singapore Exchange since October 2004, is a component stock of the Straits Times Index and the MCSI Singapore Free Index.

About Media Development Authority of Singapore (MDA)

The Media Development Authority of Singapore (www.mda.gov.sg) promotes the growth of globally competitive film, television, radio, publishing, music, games, animation and interactive digital media industries. It also regulates the media sector to safeguard the interests of consumers, and promotes a connected society.

About Experia Events Pte Ltd.

Experia Events (www.experiaevents.com) specialises in organising and managing exhibitions and conferences of strategic interest, fostering industry development and thought leadership. It has built a strong portfolio in aerospace and defence with the highly successful Singapore Airshow, Asia's largest aerospace and defence exhibition and one of the top three in the world, and IMDEX Asia, the leading international maritime defence exhibition in Asia. Its expertise and track record also extends to the government and lifestyle sector, through key events such as the Singapore International Water Week, World Cities Summit and ScreenSingapore. Formerly known as Singapore Airshow and Events Pte Ltd (SAe), Experia Events aims to diversify its range of strategic events globally.

Some of the statements in this news release constitute "forward-looking statements" that do not directly or exclusively relate to historical facts. These forward-looking statements reflect our intentions, plans, expectations, assumptions and beliefs about future events and are subject to risks, uncertainties and other factors, many of which are outside our control. Important factors that could cause actual results to differ materially from the expectations expressed or implied in the forward-looking statements include known and unknown risks. Because actual results could differ materially from our intentions, plans, expectations, assumptions and beliefs about the future, you are urged to view all forward-looking statements contained in this news release with caution.

Contact:
Sophia Ho
CommunicationsDNA
Associate Manager
T: +65 6327 7165
sophia.ho@commsdna.com

Vernia Lim
CommunicationsDNA
Associate
T: +65 6327 7166
vernia.lim@commsdna.com


Topic: Trade Show or Conference
Source: ScreenSingapore

Sectors: Film & Video, Daily Finance, Broadcast, Film & Sat
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