SINGAPORE, July 26, 2011 - (ACN Newswire) - With dataplans and mobile gadgets readily available, social media has quickly caught up with the millions in Indonesia, making it the world's 2nd and 3rd largest market for Facebook and Twitter respectively. This burgeoning trend provided brands with a window of opportunities, including an enticing alternative to reach out and connect with their target audiences.
The increased recognition by brands on this new and exciting communication platform has led to a sudden spike in Facebook fanpages and corporate Twitter accounts being created in the market. However, brands are not able to move beyond these creations, and remain unsuccessful in really connecting with their customers online. What they lack, is a comprehensive social media strategy, well conceived for the long run.
Echoing this challenge, Ari Fadyl, Online Marketing Manager, Indonesia, Nokia, says, "Many companies jump into the social media bandwagon without proper planning, it's like driving a sports car without a driver's license. While other companies have started their social media engines, [they] don't know how to monetise it, or if it's possible at all."
Content that encourages two-way conversations to keep customers engaged, and interests piqued, is crucial to establish greater connection with brands' target audiences. Emphasising the need for this, Aryeh Sternberg, Technical Advisor, GroupM - Interaction, Indonesia says, "No one can argue that social media is booming in Indonesia, and brands need to be part of it. What is missing is the strategy to engage in the right places, in the right ways, with the right audiences."
To address these issues, a 1-day workshop and 1-day conference on "Social Media Marketing" in Indonesia, on the 22 - 23 September 2011. Attendees of this event will be able to pick up tips and frameworks on how they should be approaching social media, get a deeper understanding of the market demands and tools available and obtain insights on challenges they are poised with. Also, aside from adoption and integration issues, speakers at this conference will also share methods to measure social media ROI, monitor relevant online chatter, as well as, share crisis management and communication tips on how to respond online. The holistic structure of the conference aims to cover as many aspects and challenges Indonesian marketers face, with case study illustrations and hands-on exercises to better internalise lessons shared.
The first of its kind in Indonesia, this conference will include case studies and insights from and of B2B and B2C brands like Nokia, Intel, Microsoft, Johnson & Johnson Vision Care, and more. The workshop leader facilitating the 1-day workshop will be Nikolaus Ong, Digital Strategist, Asia Pacific, MRM Worldwide (McCann Worldgroup). Other speakers comprise of digital experts like Aryeh Sternberg, Technical Advisor, GroupM Interaction - Indonesia, and Charles Hogan, Director, Burson-Marsteller Indonesia.
Conference Details:
Title: Social Media Marketing in Indonesia Conference & Workshop
Date & Venue: 22-23 September 2011, Jakarta, Indoensia
Organiser: Pacific Conferences
Full programme can also be found at:
http://www.conferences.com.sg/I5201-SMMI-02C-L.pdf
Contact:
Ms Leah Katigbak
DID: +65 6372 2216
Email: leah@conferences.com.sg
Topic: Press release summary
Source: Pacific Conferences
Sectors: Trade Shows
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