English | 简体中文 | 繁體中文 | 한국어 | 日本語
Thursday, 8 September 2011, 07:00 HKT/SGT
Share:
    

Source: Spikes Asia
Samsonite Honored with Spikes Asia Advertiser of the Year Award 2011
Ramesh Tainwala, President of Samsonite Asia-Pacific & Middle East, to Accept the Award

SINGAPORE, Sept 8, 2011 - (ACN Newswire) - The Spikes Asia Advertiser of the Year honours a brand that has set itself apart through the quality of its campaigns with consistently high creative communications whilst encouraging and nurturing innovative marketing techniques produced by their agencies across the Asia Pacific region.

This year, Spikes Asia is proud to present the award to Samsonite, the 100-year-old global travel luggage brand and the largest in retail sales value.

Samsonite International is engaged in the design, marketing and sale of travel, business and casual luggage as well as travel accessories. Their core brand, Samsonite(R), is one of the most well-known travel luggage brands in the world and has been central to the growth and success of the business since it was first introduced in 1941. Over the last century, they have developed and widely commercialised numerous innovations in luggage, establishing key industry trends and adapting to evolving consumer needs.

Their market-leading position is a result of their strong international brand presence, robust investment in advertising, product innovation, scalable distribution and sourcing ability, and high-quality products.

Throughout the decades, Samsonite has promoted its hard-side luggage by emphasising its durability with taglines such as "Strong Enough to Stand On" and "Tough Luggage for a Tough World". In recent years, as part of their overall brand strategy, they have turned to more localised marketing across multi-platforms. Their advertising has helped to increase not only their growth and market share but also to continue refreshing people's perception of their world-class brand.

"This year, the Samsonite 'Heaven and Hell' ad won five Cannes Lions, including the Cannes Lions Press Grand Prix. Created by JWT Shanghai, the work has not only put the spotlight on the great creative work coming out of Asia but has also highlighted Samsonite's willingness to embrace creativity and push the boundaries in their product communications for the Asian market," says Terry Savage, Chairman of Cannes Lions, who with Haymarket, organise Spikes Asia. "We are proud to honour Samsonite at Spikes Asia 2011, and look forward to seeing more inspirational and award winning communications from the brand."

"On behalf of Samsonite Asia, we are honoured to be presented with this recognition by Spikes Asia. Key agency relationships are vital for growing Samsonite's brand awareness and image in Asia as we strive to increase our footprint in the region's top growth markets. This acknowledgement is truly the result of the passion and commitment we and our agency partners have for creating innovative and effective advertising that builds our brand and resonates with our consumers," said Ramesh Tainwala, President of Samsonite Asia-Pacific and Middle East.

Ramesh Tainwala, will be presented with the Spikes 2011 Advertiser of the Year award on 20 September at the Esplanade Theatre, venue for the awards show.

Founded in 1910, Samsonite International S.A. sells its products under two brand names - Samsonite, its core brand, and American Tourister(R). Samsonite is one of the most well-known travel luggage brands in the world, and in 2010, Samsonite's products were sold in more than 37,000 points of sale in over 100 countries through a variety of wholesale and retail distribution channels.

Contact:
Amanda Benfell, 
PR & Press Manager
Spikes Asia Advertising Festival 
amandab@canneslions.com 
Tel: +44 20 7728 4040
www.spikes.asia



Topic: Awards
Source: Spikes Asia

Sectors: Broadcast, Film & Sat
https://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

 
Spikes Asia Links

http://www.spikes.asia

https://www.facebook.com/SpikesAsia

https://twitter.com/spikesasia

https://www.youtube.com/user/SpikesAsia

https://www.linkedin.com/groups/4012532/profile

Spikes Asia Related News
Dec 5, 2024 09:00 HKT/SGT
Spikes Asia announces its 2025 Juries
Mar 14, 2024 22:20 HKT/SGT
Spikes Asia announces 2024 winners including the Special Awards and Young Spikes Competition winners
Jan 12, 2024 11:00 HKT/SGT
Spikes Asia announces first speakers for its 38th edition; Diageo, Haleon, L'Oreal and McDonald's are confirmed
Dec 7, 2023 09:00 HKT/SGT
Spikes Asia announces its 2024 Jury line-up
Oct 26, 2023 09:07 HKT/SGT
Spikes Asia 2024 opens for Awards submissions, including new Gaming Spikes and closes the Mobile Spikes
More news >>
Copyright © 2024 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Cookies Policy | Privacy Policy | Disclaimer | Terms of Use | RSS
US: +1 214 890 4418 | China: +86 181 2376 3721 | Hong Kong: +852 8192 4922 | Singapore: +65 6549 7068 | Tokyo: +81 3 6859 8575