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Wednesday, 28 September 2011, 20:30 HKT/SGT
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Source: Singapore Exhibition Services (SES)
Sixth Edition of Food&HotelVietnam2011 Opens Today
Vietnam's leading food and hospitality trade event returns with record number of pavilions

HO CHI MINH CITY, VIETNAM, Sept 28, 2011 - (ACN Newswire) - Occupying 8,880 square metres at the Saigon Exhibition and Convention Center (SECC), Vietnam's leading biennial food and hospitality trade event, Food&HotelVietnam2011, returns today with a record number of 15 international group pavilions. These include Australia, Belgium, France, Germany, Korea (8), Singapore, U.S.A, and a new pavilion from Poland.

Organised by Singapore Exhibition Services (SES) and local Vietnam partner VCCI Exhibition Service, the three-day trade event unveils its sixth edition with 373 exhibitors, of which 74 per cent hailing from overseas, from 30 countries and regions. They have chosen Food&HotelVietnam2011 as the premier event to showcase their latest products and services to the Vietnamese market, and cultivate important partnerships that can help their businesses advance to greater heights. The event also serves as the leading platform for buyers to gain direct access and source through a comprehensive range of quality products and services available from these international exhibitors.

The international event plays a significant part in shaping Vietnam's food and hospitality industry as the country sees positive growth in these areas. The food and drink industry has been attracting key players who are looking to expand their presence and invest in Vietnam while the tourism industry has also seen a boom with visitor arrivals expecting to reach 7.2 million by 2015. According to Vietnam's General Statistics Office, the country saw 3.43 million foreign tourists in the first seven months of this year, a 17.3 per cent increase from the same period last year. The rise in number of visitors has caused a boom in the hotels segment with increased hotel occupancy rates, and various international hotel chains launching new properties in 2011 and 2012.

Mr. Stephen Tan, Chief Executive of show organiser SES said, "With the tourist numbers and hotel properties increasing in Vietnam, international visitors' expectations are also gradually growing, for example foreign tourists will require a variety of new cuisines that can cater to their tastes and palates. Food&HotelVietnam aims to cater to those needs by providing a platform for restaurants, chefs, hotels and businesses to network, gather the latest industry information, and forge new business opportunities."

"Food&HotelVietnam has been constantly developing to serve the growing needs of Vietnam's food and hospitality industry. This year's show is testament to that objective, as we've seen a 26 per cent increase in exhibition area and a 12 per cent increase in the number of exhibitors from our previous edition in 2009. This means visitors will be treated to an even wider array of top quality products and services from all over the world."

Since its first edition in 2004, Food&HotelVietnam has garnered strong support from the industry and key government authorities. This year's edition supporters include Vietnam's Ministry of Trade and Industry; Vietnam's Ministry of Culture, Sports & Tourism; Vietnam Chamber of Commerce and Industry; The People's Committee of Ho Chi Minh City; Vietnam National Administration of Tourism; Vietnam Hotel Association; Ho Chi Minh Tourism Association; Ho Chi Minh City Hotel Association, and the Saigon Professional Chefs' Guild.

Exciting highlights at Food&HotelVietnam2011

Food&HotelVietnam2011 will be filled with many exciting activities that will boost awareness and enhance the standards of Vietnam's coffee, culinary and wine communities.

Vietnam Barista Competition 2011 - 2nd Edition

After a successful launch in 2009, the Vietnam Barista Competition (VBC) returns this year for a second edition, and will see the best of Vietnamese baristas battle for the title of the country's champion. A highly recognised platform for Vietnam's top baristas, VBC adheres to the standards of the most prestigious international barista competitions. This year's head judge, Justin Metcalf, is a World Barista Judge(TM) and one of Australia's most recognised coffee and cafe consultants. His presence at VBC will allow competitors to learn from a top industry veteran, thus boosting the standards of the local barista profession. The competition promises an exciting showcase over three days with the winner representing Vietnam at the Asia Barista Championship in April 2012.
Date & Venue: 28 - 30 September, SECC Exhibition Hall A

Vietnam Culinary Challenge 2011 - 4th Edition

The Vietnam Culinary Challenge is regarded by the local culinary community as one of the most important arenas for chefs to compete, promote and present their skills and techniques. This year's competition will include team and individual challenges that will test their expertise to highest of standards, in team and individual categories, in front of a live audience. New to this year's edition is the Dream Team Challenge, whereby a team of one chef and two non-management service staff will be judged on a total dining and F&B experience, including criteria such as creativity of their theme, table setting, greeting of guests, beverage service, and preparation and taste of their menu - all at one table in a cafe setting. The individual classes include Vietnamese Cuisine Challenge; Vietnamese Cuisine Display; Chinese Cuisine Challenge; Five classes of Hot Cooking (Poultry, US Beef & US Potato, Australian Lamb, Fish/Seafood and Pasta); Plated Food Display; Plated Desserts; Dress the Cake; Fruit and Vegetable Carving and Bread Showpiece.
Date & Venue: 28 - 30 September, SECC Exhibition Hall A

Vietnam's Best Sommelier Competition 2011 - 1st Edition

Held for the very first time at Food&HotelVietnam2011 is the Vietnam's Best Sommelier Competition. The competition is organised by the France Ministry of Agriculture, and Sopexa - the official marketing and promotions arm for French food and wine. The competition will also include a seminar for contestants in the morning, with the finals being held in the afternoon. Lucaris is the exclusive wine glass sponsor for this event, and is supported by Alsace Wines, the European Union, the Saigon Bartender & Sommelier Guild, and the Saigontourist Hospitality College.
Date & Venue: 28 September, Meeting Room 2, SECC
Welcome to the World of Bordeaux Wines Seminar

A complimentary seminar to introduce Bordeaux wines will be conducted by Mr. Roderic Proniewski, a passionate wine lover who shares his knowledge by conducting frequent wine talks and seminars, and participates in renowned wine events in the region. He is also a consultant for numerous importers, distributors, hotels and restaurants in Southeast Asia. The seminar is brought about by the region of Bordeaux and the European Union, with Lucaris as wine glass sponsors.
Date & Venue: 29 September, 2pm - 5pm, Meeting Room 2, SECC

Ice Carving Demonstration

Ice carving demonstrations will be held over the three days of the show. Spectators will get to see Mr. John Yong, Chief Kitchen Artist at the Crown Plaza Mutiara Hotel Kuala Lumpur, carving works of art on ice, amongst others. Mr. Yong has taken part in competitions such as the International Ice Carving Competition in Harbin, China and the Japan Sapporo Snow Contest.
Date & Venue: 28 - 30 September 11am and 28 - 29 September 2.30pm, Stand No. AG1-01

Food&HotelVietnam2011 Conference

A complimentary conference will be held alongside Food&HotelVietnam2011 over two morning sessions. Organised by VINALAB, the conference offers insightful topics related to Vietnam's food and hospitality industry presented by highly regarded industry professionals.
Date & Venue: 29 - 30 September, 9am - 11.30am, Meeting Room 3, SECC

Contact:
Carmen Chan
Senior PR Executive
Singapore Exhibition Services
Tel: +65 6233 6637
Fax: +65 6272 2962
Email: car@sesallworld.com


Topic: Trade Show or Conference
Source: Singapore Exhibition Services (SES)

Sectors: Retail & eCommerce, Daily Finance
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