English | 简体中文 | 繁體中文 | 한국어 | 日本語
Thursday, 29 September 2011, 09:15 HKT/SGT
Share:
    

Source: Pacific Conferences
Are PR Practitioners Losing Their Foothold in the Ever Changing Media Landscape?
Today's digital age presents as much opportunities as challenges for PR practitioners

SINGAPORE, Sept 29, 2011 - (ACN Newswire) - The democratisation of the media landscape has resulted in millions of people utilising social media platforms as bridges of communications and crucial stages for frequent exchange of information.

Bogged down by insurmountable tasks and challenges, practitioners are struggling to find a way to engage with stakeholders effectively choosing the appropriate social media tool to maximise target audience outreach have taken precedence.

In this age highly dominated by digital media like Facebook, Twitter, LinkedIn and the like, it is increaingly crucial to understand the value of employee empowerment by providing them with a "voice" on social media platforms. Concurrently, creating a set of rules and guidelines governing their professional behaviour online.

Jeremy Woolf, Vice President, Global Social Media and Digital Lead, Text 100 correctly points out: "Social media is no longer a 'bolt on' it must be a core part of not just communications but business strategy, regardless of your business function. While many Singapore companies have started to embrace social media channels such as Facebook and twitter, the challenge now is how to use these channels to create communities around their bands. They need to evolve from broadcasting to creating environments in which people want to share and interact with them."

No longer are communications run on a one-way track consumers can now utilise different outlets online to voice their displeasures. Besides having to monitor the real-time, viral online space, there is constant pressure on practitioners to navigate an immediate response should a crisis break out.

Charlie Pownall, Managing Director, Lead Digital Strategist, Burson-Marstellar explains: "The management of corporate reputation is facing unprecedented challenges, and as firms are finding to their cost, their reputation lives online in the minds of their customers just as much as through advertising or chats around the water cooler. Little concerns companies in Asia more than the prospect of a crisis that starts or escalates online. Yet most organizations are ill-equipped to deal with an issue that escalates quickly online or respond to a crisis in real-time across multiple channels."

To ensure successful stakeholder engagement, a carefully crafted and holistic communication strategy is needed much more than before. Practitioners need to leverage on the right social media tool for optimum engagement. CEOs need to be aware that building strong internal communications is fundamental to successful external communications.

To address these emerging issues, a 2-day conference on "PR in the Digital Age" will be held on 14 15 November in Hong Kong and 17 18 November in Singapore, during which attendees can gain insights and hear from communication experts on how the new dynamics of corporate communications help shape media success. Attendees will get an opportunity to hear from experienced practitioners across industries as they share valuable tips for enhanced communication techniques. PR practitioners can pick up useful tips and skills to better equip themselves to take on new challenges in the highly digitalised social sphere; discover the crux to managing issues online and generate creative content to successfully capture media attention.

This year's conference brings in insights from companies like PepsiCo, Marina Bay Sands, NUS and more. Experts sharing include Jennifer James, Corporate Affairs Director Asia Pacific Region of PepsiCo, Timothy Hou, Senior Manager for Communications of Marina Bay Sands, Stuart Pallister, Corporate Communications Director of NUS Business School, Andrew Thomas, Regional Director of Ogilvy PR, Lars Voedisch, Executive Director of Hill & Knowlton and many others.

Conference Details:

Title:         PR in the Digital Age
Date & Venue:  14-15 November 2011, Sheraton Towers, Singapore
               17-18 Noevmber 2011, Regal HongKong Hotel, Hong Kong
Organiser:     Pacific Conferences

Full programme can also be found at: http://conferences.com.sg/s1390-spr13-47j-a.pdf

Contact:
Ms Tu Kae Yun
Tel : +65 6372 2249
Email: kaeyun@conferences.com.sg


Topic: Press release summary
Source: Pacific Conferences

Sectors: Trade Shows
https://www.acnnewswire.com
From the Asia Corporate News Network


Copyright © 2024 ACN Newswire. All rights reserved. A division of Asia Corporate News Network.

 

Pacific Conferences Related News
Mar 19, 2014 16:45 HKT/SGT
Pacific Conferences Addresses the Risk of Social Media for Corporate Reputation
Mar 17, 2014 10:20 HKT/SGT
Pacific Conferences Presents 2-Day Conference on Content Marketing & Strategies
Mar 17, 2014 10:10 HKT/SGT
Pacific Conferences Tackles Intricacies behind High-return Marketing Events & Sponsorships
Mar 11, 2014 11:15 HKT/SGT
Engaging the Digital Generation Aged 18-35: Leading Brands Address Key Challenges
Mar 5, 2014 10:00 HKT/SGT
Pacific Conferences Gathers Experts to Address Pressing Issues in Engaging the 18-35 Segment
More news >>
Copyright © 2024 ACN Newswire - Asia Corporate News Network
Home | About us | Services | Partners | Events | Login | Contact us | Cookies Policy | Privacy Policy | Disclaimer | Terms of Use | RSS
US: +1 214 890 4418 | China: +86 181 2376 3721 | Hong Kong: +852 8192 4922 | Singapore: +65 6549 7068 | Tokyo: +81 3 6859 8575