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| Creates competitive advantage by easing network congestion and reducing dropped calls |
HONG KONG, Oct 24, 2011 - (ACN Newswire) - Leader in optimising communications over the internet, One Horizon Group, announced today that its wholly-owned subsidiary Horizon Globex is unveiling Horizon Call, a smartphone app for the most bandwidth-efficient mobile VoIP at ITU Telecom World.
The rise in mobile data traffic resulting from the rapid adoption of smartphones, mobile and video apps has placed tremendous pressure on operators' networks, causing a noticeable increase in dropped calls.
Based on the company's SmartPacket(TM) technology, Horizon enables mobile VoIP from only 2kbps compared to around 8kbps from other services. It is fully compatible with digital telecommunications standards and is capable of interconnecting any phone system over IP - over mobile, fixed and satellite networks.
The Horizon Call app operates over EDGE, 3G, 4G/LTE, WiFi and WiMax networks and is initially available for the iPhone. Horizon uses wireless bandwidth much more efficiently than other mobile VoIP apps, particularly in the way it handles silence. Other VoIP services send the same amount of data in both directions regardless of whether someone is speaking or not. Horizon detects silence and uses significantly less data. In addition, the app offers the unique feature of allowing users to select from three different levels of call quality for optimal balance between quality and consumed bandwidth.
Other VoIP apps are also a potential threat to mobile operators' call revenues. The Horizon model is to partner with mobile operators to allow them to take the Horizon Call app to market, decide strategically how to position it within their portfolio, how to commercialise it, to customise it with their own branding and to control call routing to retain PSTN revenues.
"Our Horizon Call app couldn't come at a better time to help mobile operators address the explosive growth in mobile data traffic," said Mark White, CEO, One Horizon Group. "And our model presents them with an option to compete against other mobile VoIP apps, while also helping to reduce call dropping and ultimately churn."
Horizon Globex will be unveiling the Horizon Call app at ITU Telecom World in Geneva, from 24-27 October, in the Smart Work Pavilion, stand 4270.03.
Contact:
One Horizon Group Plc
Yin Jew
Tel: +1 480 510 1409
Email: yin.jew@onehorizongroup.com
Strategic Financial Relations Limited
Veron Ng / Keris Leung / Roby Lau
Tel: +852 2864 4831 /2864 4863 / 2114 4950
Email: vernon.ng@sprg.com.hk / keris.leung@sprg.com.hk / roby.lau@sprg.com.hk
Fax: +852 2527 1196
Topic: New Product
Source: One Horizon Group Plc
Sectors: Wireless, Apps
https://www.acnnewswire.com
From the Asia Corporate News Network
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