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Thursday, 27 October 2011, 18:03 HKT/SGT

Source: Festival of Media Asia Pacific
The Festival of Media Asia to Focus on Regional Brand Stories, Talent and Innovation
Sessions track Asia's place in the rapidly-changing global media and marketing landscape

SINGAPORE, Oct 27, 2011 - (ACN Newswire) - The Festival of Media, the world's first festival of media creativity and innovation, today announced the themes that will be tackled at The Festival of Media Asia to be held at the Marina Bay Sands Expo and Convention Center in Singapore. Spread over two days, there will be eight breakout sessions led by some of the most recognised brands in the world.

The opening session will see themes such as the new realities of global businesses and changing consumer behaviour, and offer a glimpse into how Asia's business landscape will look in the very near future. The session will close with a discussion on the best strategies for brands to future-proof their businesses. Speakers include representatives from Virgin Galactic, HSBC Global Banking & Markets, Universal McCann and BBC World News.

The second session will be led by some of China and Asia's leading companies, providing insight into globally competitive Asian brand stories and their role in the rebalancing of the global economy. Marketers from Asian-born luxury hotel brands Banyan Tree Hotels & Resorts, Mandarin-Oriental Hotel Group and Taj Hotels Resorts & Palaces will share how they are managing their global growth without losing sight of their origins and core Asian values.

Digital brands coming out of China such as Youku, Baidu and Tencent will also offer insight into the ongoing digital revolution in China and how they are helping brands connect with Chinese customers through online video, social media and gaming.

This session will be followed by a discussion stream on the communications challenges and media opportunities for regional brands. Delegates will hear from marketers from Intel and Levi Strauss & Co on media and marketing ideas that have emerged from Asia to create a global impact.

"We are bringing together the most influential marketers, media owners and media agency networks to talk about the many changes in the Asian brand communications landscape," says Charlie Crowe, Founder of The Festival and CEO of C Squared.

Session four will see human resource executives from Google, McDonald's and Wunderman/Y&R discuss how Asia's advertising and media industry can respond to the talent crisis in the region. The experts will focus on one area of the talent debate each, including recruitment, development and retention.

Day two of The Festival of Media Asia will see an opening address from Facebook that will provide insight into the company's global leadership strategy. This will be followed by session five, which focuses on understanding the changing communications landscape and consumer behaviours in the region.

Sessions six and seven will provide an exciting look into the cross-media branding success of Yahoo!, the future of mainstream media, and a discussion led by Google, BMW and Next Media Animation on the social revolution in marketing.

The final session looks at the most important communications innovations of the past year, chosen by the chief executives of the agencies that helped create them. In what has now become one of the most illuminating and enjoyable parts of The Festival of Media agenda, delegates will be treated to a quick-fire series of case studies from across the region.

Since its inception five years ago, The Festival of Media has doubled in size and established itself on the media industry's calendar. The Festival of Media Asia is jointly organised by C Squared and Lighthouse Independent Media.

About C Squared

C Squared is a business publishing and information company that serves the global media and marketing industry. Since the launch of its first international industry publication - Cream - in 2005, C Squared has grown twelve-fold and, though still headquartered in London, over half the Group's turnover now comes from outside the UK. Across C Squared‟s portfolio of market-leading magazines, websites and conferences, it has readers, subscribers, visitors and clients from over 50 countries and produces successful events on every continent - from New York to New Delhi; from Valencia to Vilnius and from Amsterdam to Accra. www.csquared.cc

About Lighthouse Independent Media

Lighthouse Independent Media is the publisher of Marketing magazine, the highest circulating, widest reaching, most read and longest running publication for advertising and marketing professionals in Asia Pacific. With magazines, websites, e-news bulletins, event services and a print readership of more than 100,000, Marketing is trusted across Asia Pacific for its innovation, editorial integrity and accuracy. Launched in Singapore in 2002, the publication now operates in three key markets across Asia Pacific; Singapore, Hong Kong, and Malaysia. With localised content and event formats designed for a regionally connected audience, Marketing magazine is the authority on advertising, marketing and media intelligence in Asia Pacific, reaching more advertising and marketing professionals in the region than any other competitor publication. www.marketing-interactive.com

Donna Garcia / Shruti Soni
Rice Communications for The Festival of Media Asia
Tel: +65 6221 8045
Email: donna.garcia@ricecomms.com / shruti.soni@ricecomms.com

Topic: Trade Show or Conference
Source: Festival of Media Asia Pacific

Sectors: Daily Finance, Broadcast, Film & Sat
From the Asia Corporate News Network

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