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Wednesday, 16 November 2011, 15:36 HKT/SGT

Source: Festival of Media Asia Pacific
Digital Campaigns Shine at Festival of Media Asia 2011 Awards
Ikon Communications, UM and Coca-Cola Receive Top Awards in Singapore

SINGAPORE, Nov 16, 2011 - (ACN Newswire) - The Festival of Media Asia, the acclaimed first festival of media creativity and innovation, today announced the winners of the annual awards. Held at a gala event at the Ritz Carlton Hotel in Singapore last night, the awards were given across three top categories and 12 open categories. The Festival of Media Asia Awards drew an overwhelming response - 410 entries from 16 countries, which were cut down to a shortlist of 81 from which the winners of the open categories were selected.

The top awards at the event went to Ikon Communications, UM and Coca-Cola for Agency of the Year, Network of the Year, and Advertiser of the Year, respectively.

The rigorous selection process was completed under the guidance of Rahul Welde, Chairman of the Jury, The Festival of Media Asia 2011 and Vice President - Media (Asia, Africa, Middle East, Turkey & Russia), Unilever.

Says Welde, "There were a number of outstanding cases which just stood out as sure wins, and there were some close calls in a number of categories which stimulated very engaging discussions. The jury was unanimous that the submissions for the inaugural Festival of Media Asia Awards were excellent. It's great to see this calibre of creativity, execution and effectiveness in our region, and kudos to the brands and agencies who are have turned out some splendid work - quite a few risking and trying something new."

Welde continues, "It was particularly heartening that the campaigns were very sophisticated, but still managed to get the basics right. The stand-out aspect was that these came from a broad cross-section of advertisers, agencies and channels. The jury faced a difficult selection process, having to pick out the very best from a field of outstanding submissions."

The judges' panel includes leading industry voices from brands and agencies like ZenithOptimedia, Havas Media International, Carlsberg, Cheil Worldwide, Aegis Media APAC, Mindshare, Lintas Media, Hilton, and others.

"The sheer number and quality of submissions speaks volumes for the creativity and innovation emerging from Asia in recent times," said Charlie Crowe, Festival Founder and CEO of C Squared. "This is the right time to recognise and celebrate the achievements of the industry in this region."

Open categories and winners of The Festival of Media Asia 2011 Awards

Best Communications Strategy
Break up for National Australian Bank
- ZenithOptimedia (Australia)

Highly Commended
Mars Play Challenge for Mars
- Starcom Melbourne (Australia)

Best Contribution to a Campaign by a Media Owner
11 Degrees New Media Film Project for Chevrolet Cruz
- Youku.com (China)

Highly Commended
Invite Mr Wright for Canon
- Discovery Networks Asia Pacific (Singapore)

Best Entertainment Platform
Coke Studio for Coca-Cola
- Lodestar UM (India)

Best Event/Experiential Campaign
Highly Commended
Marry Me Microsoft for Microsoft
- UM (Australia)

Best In-Store Activation
Burst of Freshness for Comfort
- Mindshare Vietnam (Vietnam)

Best Targeted Campaign
Whiskas Pledge for Whiskas
- Starcom Melbourne (Australia)

Best Use of Content
Johnnie Walker Yulu for Johnnie Walker Black Label
- BBH Asia Pacific (Singapore)

Best Use of Digital Landscape
Property Guide iPhone Application for The Commonwealth Bank of Australia
- Ikon Communications (Australia)

Highly Commended
Polident Bridges the Generation Gap for Polident
- MediaCom China (China)

Best Use of Emerging Technology
Property Guide iPhone Application for The Commonwealth Bank of Australia
- Ikon Communications (Australia)

Highly Commended
Woolworths iPhone and Android Application for Woolworths
- Tigerspike (Australia)

Creative Use of Media
Interactive TV for Coca-Cola
- UM (Hong Kong)

The Effectiveness Award
Australia Kinect for Xbox Kinect
- UM (Australia)

The Public Service Award
Harnessing People Power to Let People Know That Speed Kills for 
The Transport Accident Commission
- Naked Communications (Australia)
The Festival of Media Asia 2011 ran in Singapore from November 13-15, 2011. The dates for 2012 will be announced in the coming months.

About C Squared

C Squared is a business publishing and information company that serves the global media and marketing industry. Since the launch of its first international industry publication Cream in 2005, C Squared has grown twelve-fold and, though still headquartered in London, over half the Groups turnover now comes from outside the UK. Across C Squareds portfolio of market-leading magazines, websites and conferences, it has readers, subscribers, visitors and clients from over 50 countries and produces successful events on every continent from New York to New Delhi; from Valencia to Vilnius and from Amsterdam to Accra. www.csquared.cc

About Lighthouse Independent Media

Lighthouse Independent Media is the publisher of Marketing magazine, the highest circulating, widest reaching, most read and longest running publication for advertising and marketing professionals in Asia Pacific. With magazines, websites, e-news bulletins, event services and a print readership of more than 100,000, Marketing is trusted across Asia Pacific for its innovation, editorial integrity and accuracy. Launched in Singapore in 2002, the publication now operates in three key markets across Asia Pacific; Singapore, Hong Kong, and Malaysia. With localised content and event formats designed for a regionally connected audience, Marketing magazine is the authority on advertising, marketing and media intelligence in Asia Pacific, reaching more advertising and marketing professionals in the region than any other competitor publication. www.marketing-interactive.com

Donna Garcia / Shruti Soni
Rice Communications for The Festival of Media Asia
Tel: +65 6221 8045
Email: donna.garcia@ricecomms.com / shruti.soni@ricecomms.com

Topic: Press release summary
Source: Festival of Media Asia Pacific

Sectors: Trade Shows, Broadcast, Film & Sat
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