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Philadelphia, PA, London UK, Dec 1, 2011 - (ACN Newswire) - Relying on a traditional meeting model isn't enough for professional organizations to maximize the valuable content from their meetings and leverage continued opportunities for attendee collaboration.
Lasting Impressions: Best Practices for Maximizing Meeting Content, a new white paper from Thomson Reuters, outlines five ways that professional societies and associations can make the most of their meeting content and open new revenue streams by making content available online. In today's interconnected world, it is more important than ever to expand the reach of content in order to satisfy the needs of members and enrich the meeting experience.
"Meetings and conferences are a valuable part of the membership experience for organizations and members alike," said Keith MacGregor, executive vice president at Thomson Reuters. "Organizations that stick to the traditional model of engaging with attendees only before and during an event are missing out on a key opportunity to provide a truly meaningful experience for their members while realizing new sources of revenue for themselves."
Best practices for professional societies and associations to make the most of their meeting content include:
- Think outside the text: create a multimedia archive of meeting materials on your website.
- Make sure the meeting archive portion of your website is easy to use and search.
- Decide how much of your dynamic content is free to members and how much should be pay-per-view.
- Promote your hosted meeting content to members.
- Use social networks to nurture the connections members make at meetings.
More details about how organizations can put these tips into action are available in the white paper, which is free to download at http://scholarone.com/about/industry_insights/ .
The research community is becoming increasingly global and it is essential for organizations to demonstrate their value and save costs while increasing their profile amongst members and potential members across the globe. Lasting Impressions: Best Practices for Maximizing Meeting Content is the first white paper from Thomson Reuters for professional meeting planners.
For more information about ScholarOne products and services, please visit: http://scholarone.com .
About Thomson Reuters
Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, healthcare and science and media markets, powered by the world's most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs more than 55,000 people and operates in over 100 countries. For more information, go to www.thomsonreuters.com .
CONTACT
Alyssa Velekei
Thomson Reuters
+1-215-823-1894
alyssa.velekei@thomsonreuters.com
This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients.
The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Thomson Reuters Corporation via Thomson Reuters ONE
Copyright (c) Thomson Reuters 2011. All rights reserved.
Topic: Press release summary
Source: Thomson Reuters
https://www.acnnewswire.com
From the Asia Corporate News Network
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