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Monday, 5 December 2011, 14:12 HKT/SGT

Source: Singapore Exhibition Services (SES)
Singapore Exhibition Services will Bring Back Five Specialised Trade Shows for Asia's Hearty Food and Hospitality Industry

SINGAPORE, Dec 5, 2011 - (ACN Newswire) - Five specialised trade shows - FoodAsia, Bakery&Pastry, HotelAsia, HospitalityStyleAsia and HospitalityTechnology - each distinctively tailored to provide industry professionals with direct access to latest products, services and technological solutions, are gearing up to present an even stronger line-up of exhibitors from 17 to 20 April 2012 at the Singapore Expo.

An unparalleled blend of breadth and depth

With an expansion of its exhibition area to an impressive 85,000 square metres spanning across nine halls, the five specialised shows are undoubtedly the largest and most comprehensive instalment yet. More than 2,600 exhibitors from 65 countries/regions and 46 international group pavilions will be gathered at one convenient location to receive over 54,000 government, business and trade attendees hailing from over 90 countries/regions. These industry professionals are congregating to establish new alliances with the relevant business community and key decision makers in the food and hospitality trade.

Each show is meticulously designed to meet specific demands of the different business segments in the foodservice and hospitality industry in Asia. The five specialised shows together are firmly entrenched in the industry as the must-attend event amongst professionals and international buyers to acquire intelligence on the latest industry trends and issues.

"More countries in Asia are liberalising their markets to facilitate foreign trade, marking an urgent need for the foodservice, hospitality and travel industries to enhance their product offerings and productivity to meet growing demands arising from changing consumer habits. With a remarkable contingent of top quality industry players coming from across the globe, it is evident that the five specialised shows together will present a timely and all-inclusive trading platform for international sellers and buyers," affirms Ms. Ting Siew Mui, Project Director of Lifestyle Events from show organiser, Singapore Exhibition Services (SES).

Specialised shows for diverse industry segments:


FoodAsia2012, featuring a large international mix of food and drinks ranging from raw ingredients to ready-to-eat products, provides trade professionals in the F&B industry a diverse platform for their sourcing needs. With Asia remaining as one of the main markets with great potential for further growth, opportunities abound for businesses.


Returning to Singapore Expo for its 18th presentation, HotelAsia2012 provides a comprehensive showcase of equipment and supplies. Visitors will be able to source from international exhibitors' innovative products and services to enhance their operations and expand their business.


HospitalityStyleAsia2012 has grown in tandem with the thriving food and hospitality industry, resulting in a greater appreciation for luxurious and modern products catered for the industry in the Asian market. For those seeking new and unique concept, HospitalityStyleAsia2012 will feature the latest designs and styles on glassware and crystals, cutlery and crockery, tableware and accessories, kitchen accessories and much more, all for the hospitality and foodservice industry.


Built to empower the future of modern living, HospitalityTechnology2012 brings state-of-the-art technologies to help businesses benefit from newest innovations coupled with high efficiency. The tech-savvy hoteliers and restaurateurs are adapting these tools to streamline their operations, as well as to enhance their customer's experience with new digital services such as digital concierge or digital valet services. The participation of leading IT companies with a focus in Asia's hospitality industry is a testament of the show's aim of being the centre of new technology showcases, where buyers converge to network and peruse the finest from the global marketplace.


The increase in disposable income and change in diet are driving up the demand for high-quality bakery and pastry products in the region. With the boom in the bakery and pastry sector across Asia, Bakery&Pastry2012 will showcase ingredients, equipment and supplies to better target the intricate demands of the Asian palette.

These five aforementioned industry shows will be held at the 18th edition of FHA (Food&HotelAsia) to present a true, well-rounded food and hospitality experience where sellers get to connect with potential buyers from various industry sectors. With a focus on promoting the Asian food and hospitality industry, FHA has grown tremendously along with the industry as the premier trade event synonymous with the food and hospitality industry in Asia and beyond, offering trade partners greater possibilities to grow partnerships and open up new sales channels for their products.

"FHA2012 has and will continue to serve as a key platform for members of the Singapore Association of Food Equipment Manufacturers and Supplies (SAFEMS)," says Mr. CK Cheong, chairman of SAFEMS. "This epic industry event will feature international trade players showcasing their latest products and services all in one convenient location, providing fertile grounds for commercial growth and partnerships, and fulfilling another important aim of SAFEMS. Previous FHA shows have provided our SAFEMS members with unrivalled exposure, enabling us to gain a strong foothold and presence in the regional market."

Thought leadership

While business partnerships and opportunities are being explored in the exhibition halls, the conference arena will be filled with delegates and speakers eager to share their knowledge on latest industry trends and developments.

These conferences, including CEO Insights, Hospitality Operations & Design Conference, Hospitality Technology Conference Food Safety & Supply Forum; Consumer Trends & Food Technologies Forum, and Wholesome Bakery Masterclass; will bring together industry's big wigs and award-winning project luminaries to share valuable market insights on growth opportunities and challenges in Asia, solutions and new insights on hospitality and restaurant operations and designs, technology milestones in the hospitality and restaurant industries, food safety culture development and cold chain management consumer trends and food technology innovations, as well as developments in healthy baking. Industry-led speakers include visionary leaders Friedrich G Mahler, President of NESTLE PROFESSIONAL Asia, Oceania and Africa; and Robert McIntosh, Executive Director of CBRE Hotels, Asia Pacific; renowned chef Dan Segall, Executive Chef of KU DE TA Singapore amongst others.

World-class competitions

Adding on to the vibrant marketplace would be a series of competitions where culinary chefs, pastry masters and baristas vie for the title of Asia's best. World-class competing events, including the FHA2012 Culinary Challenge - Asia's renowned platform for established and emerging culinary talents to gain worldwide recognition; FHA2012 Imperial Challenge - held once every four years to reveal highest levels of Chinese banqueting techniques and artistry; the third edition of Asia Barista Championship - a premier stage which seeks to boost baristas as a professional career and cultivate Asian appreciation of specialty coffee; and the Asian Pastry Cup - the official pre-selection platform to the World Pastry Cup held in Lyon, France.

Judged by influential connoisseurs in the industry, these highly accredited competitions also serve as an avenue for professionals to gain knowledge, learn new skills and promote their talent to the industry.

"FHA is undoubtedly a hallmark tradeshow for the hospitality industry. Its comprehensive coverage, which includes specialised events and industry conferences, not only offers an excellent platform for networking but it is also the place to be for the latest hospitality technology and design. Furthermore, FHA continues to excite its visitors with a host of world-class competitions whereby participants can showcase their skills and creativity to a wide audience. As such, the FHA is definitely a show that hoteliers look forward to with great enthusiasm," says Ms. Margaret Heng, Executive Director of Singapore Hotel Association.

Gillian Loo
Singapore Exhibition Services
D: +65-62336637
F: +65-62332962
E: gillian@sesallworld.com
W: www.sesallworld.com

Topic: Press release summary
Source: Singapore Exhibition Services (SES)

Sectors: Trade Shows, Cloud & Enterprise, Food & Beverage
From the Asia Corporate News Network

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