|Move to Earlier Date Well-Received by Local Vietnamese Business Communities|
SINGAPORE, Jan 21, 2012 - (ACN Newswire) - Food&HotelVietnam (FHV), the biennial premier trade show dedicated to the foodservice and hospitality industry in Vietnam, will be brought forward by five months in a strategic and long-term move to match the buying cycles of the Vietnamese market. Organised by Allworld member, Singapore Exhibition Services Pte Ltd (SES) and local co-organiser, VCCI Exhibition Service (VCCI), the next edition of FHV will now be held from 24 to 26 April 2013, at the same venue, Saigon Exhibition & Convention Center (SECC) at District 7 in Ho Chi Minh City.
With the annual year-end festive season, the peak period for Vietnam's foodservice and hospitality industry usually lasts from September to March. As such, there is a notable increase in the buying of equipment, as well as food and drink supplies between the month of April and September. Moving FHV forward allows exhibitors to meet with buyers during the important purchasing period, as well as the growth of the exhibition, conferences, associated seminars, workshops and competitions.
"SES is always striving to bring our events to a higher level by listening to, and incorporating feedback, from our exhibitors and visitors. With the fast-moving nature of Vietnam's foodservice and hospitality industry, we have to constantly evolve to keep up with the times. By moving the dates from September to April, the local foodservice and hospitality communities will be able to peruse the wide range of products and services that will be displayed across the exhibition show floor, and make purchasing decisions that can add benefit to their business over a longer period of time," says Ms. Ting Siew Mui, Project Director of Lifestyle Events, SES.
This move has been well-received by the major participants in the Vietnamese foodservice and hospitality industry, who have confirmed that they will attend the show before making any major purchasing decisions. An additional benefit is that it moves FHV into an easier month for exhibitors, given the fact that September is highly congested with food and hospitality shows both in Asia and around the world.
"September to March is always the most hectic period for the hospitality and foodservice industry, especially in Asia where we have the Lunar New Year just weeks after Christmas and the New Year. As such, it's great to hear that FHV2013 is moving forward from September to April as it allows the industry more time to purchase equipment and food and drink supplies," Mr. Norbert Ehrbar, Vice President of Saigon Professional Chefs' Guild affirms.
"The change in date not only fits the buying patterns in Vietnam, it also fits in with the Asian markets as well. This is also important with the mooncake production that starts in July, so preparations have to be made before that. With this date change, and missing the high season month of September, it actually means that I can have a bigger team attending the show," says Chef Vincent Tan, Executive Chef at Equatorial Hotel, Vietnam.
Following the success of its previous edition in 2011, FHV2013 will see the return of industry acclaimed competitions such as the 3rd edition of Vietnam Barista Competition and the 5th Vietnam Culinary Challenge.
Date: 24 - 26 April 2013
Venue: Saigon Exhibition & Convention Center (SECC)
HoChiMinh City, Vietnam
Opening: 0900hrs - 1700hrs
Admission: Business and trade professionals only
Food&HotelVietnam, Vietnam's premier food and hospitality sourcing and networking trade event, features at least 70% of overseas exhibitors in all its editions. Since its first edition in 2004, the event is now in its sixth showing, and will bring industry professionals in Vietnam high quality equipment, services and solutions currently available in the global marketplace. Food&HotelVietnam is organised by Singapore Exhibition Services Pte Ltd (SES) and co-organised by VCCI Exhibition Service Co Ltd.
About Singapore Exhibition Services Pte Ltd
Set up in 1976, Singapore Exhibition Services (SES) has established itself as one of the most innovative and respected exhibition and conference organisers in Asia. A pioneer in the Singapore exhibition industry, SES events have served as important platforms for companies aiming to forge new business contacts in Asia. With a portfolio of international tradeshows already serving the Communications, Engineering, Machinery and Lifestyle industries, SES continues to develop new events to meet market needs. SES events consistently attract a high level of overseas participation with foreign exhibitors accounting for almost 80% of the show floor. SES is a member of Allworld Exhibitions, a global network with over 50 offices worldwide. For more information, please visit www.sesallworld.com.
Singapore Exhibition Services
Tel: +65 6233 6637
Topic: Trade Show or Conference
Sectors: Daily Finance, Daily News
From the Asia Corporate News Network
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