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SINGAPORE, Mar 19, 2012 - (ACN Newswire) - marcus evans presented the Brand Couture conference that took place from the 19th - 21st of March 2012 in Grand Copthorne Waterfront Hotel, Singapore. Brand Couture focused on delivering the latest cutting-edge innovations, offering winning insights to the customer psyche, and changing the way marketing is looked at by the entire organisation.
The three days agenda included a choice of two streams over two days and a third day workshop: Customer Engagement. The streams for the first two days of conference were Consumer Insights & Branding and New Age Media & Advertising.
The third day workshop focused on enlightening participants on the latest in customer engagement through marketing, loyalty and retention practices, via online and offline channels. Through a mix of case study presentations, exercises and group discussions, this workshop equipped participants with the skills and tools to create experiences that allow companies to build deeper, more meaningful and sustainable interactions and drive greater customer engagement with their brands.
Speakers at the Brand Couture event were:
- Vivek Kumar Director of National Trades Union Congress (NTUC), Singapore and Chairman, Asia Pacific Advisory Board of Global Chief Marketing Officer Council, US
- Samir Singh Global Brand VP of Unilever, Singapore
- Chang Park Head of Marketing of Effectiveness Practice, Asia Pacific, Middle East & Africa Nielsen
- Mark Liversidge Chief Marketing Officer of CSL, Hong Kong
- Katie Dreke Global Head of Digital Strategy & Planning of adidas, Netherlands
- Damien Cummings Online & Social Media Director - Consumer & SMB of Dell Global, Singapore
- Eva Barrett Global Head of Marketing Communications Health & Wellness of Philips Consumer Lifestyle, Netherlands
- Jamie Reigle Director of Corporate Development of Manchester United Football Club, UK
- Albern Murty Chief Marketing Officer of DiGi Telecommunications, Malaysia
- Joe Nguyen Vice President, Southeast Asia & India of comScore, Singapore
- Sophia Ng Assistant Chief Executive, Marketing Group of Singapore Tourism Board
This event featured Platinum Sponsor Nielsen and Gold Sponsor comScore.
This conference was Held In Your Singapore and proudly supported by the Asian eMarketing, Brandchannel, Chartered Institute of Marketing, e-Marketer, Experiential Marketing Forum, Global Retail Newsletter, Interactive Advertising Bureau Southeast Asia; Singapore Chapter, Loyalty Magazine, Marketing Association of ANZ, Marketing Institute of Singapore, MediaBUZZ, Point of Purchase Advertising International, Retail in Asia, Sales and Marketing Institute International, Society for New Communications Research, Superbrands and Visibility Magazine.
For more information, please visit www.brandcouture-lse.com
Contact:
Ms. Esther Wong
Senior Marketing Executive
marcus evans
T: +603 2723 6736
E: EstherW@marcusevanskl.com
Topic: Trade Show or Conference
Source: Marcus Evans group
Sectors: Trade Shows
https://www.acnnewswire.com
From the Asia Corporate News Network
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