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| Steven Liew, Chief Government Relations Officer, eBay Inc. Asia Pacific region, and a speaker at the marcus evans IP Law Asia Summit 2012, on forming mutually beneficial relationships with government officials. |
London, Apr 20, 2012 - (ACN Newswire) - For Intellectual Property (IP) Counsel to do their jobs well, they need to know what the law is as well as what it could be, says Steven Liew, Chief Government Relations Officer, eBay Inc. Asia Pacific. They can only achieve this by working with lawmakers and government officials in crafting laws and policies, he adds.
A speaker at the upcoming marcus evans IP Law Asia Summit 2012, in Singapore, 20 - 22 May, Liew examines the ideal IP Counsel and lawmaker relationship, and the mutual benefits that can arise from it.
- How does having a good relationship with government officials deliver better results?
IP laws constantly change and develop, while in certain jurisdictions they are nascent. IP Counsel need to know what the law is but also what it could be. They should establish good relations with the officials in the countries they operate in, as well as the country of their company's headquarters. They need to have an extensive network across different countries, in order to influence how laws and policies are crafted.
Although the government and lawmakers define how laws and policies are developed, IP Counsel can influence the direction that laws and policies take.
- What is the desired relationship with government bodies and how can it be achieved?
The desired relationship is one that is mutually beneficial. From my years of engaging with governments in different countries, I can say that those drafting the laws and policies are also looking for our input, guidance and advice. Not just input that is advantageous to our company, but advice that would help drive legal developments in the right direction. That is the desired outcome.
- What should IP Counsel be cautious of?
Counsel are tempted to set goals on the number of cases to handle or damages to receive from courts against infringers. These are great metrics, but also a very easy way to miss the wood for the trees. What would a target of increasing numbers by ten per cent every year help them achieve? Would that mean they are doing a good job? There are many other questions that must be asked, in terms of strategy and goal setting, so they should not go into the planning process with just numbers in mind.
- How can IP Counsel maximise the potential value of their organisation's intellectual assets?
There are two aspects. One is to have a good inventory of all IP assets and sit down with the business team to figure out how to exploit them. Many mobile phone manufacturers have done very well in building their IP portfolio and cross licensing with other manufacturers, which has pushed the boundaries of what capabilities our phones will have in the future. Counsel must find what IP they can grab and exploit to maximise profits.
The other important part of this is to go on the offensive and enforce rights very vigorously. Just filing copyrights and trademarks is not enough. It is more important to know how to enforce those rights.
About the IP Law Asia Summit 2012
This unique forum will take place at the Marina Bay Sands, Bayfront Avenue, Singapore, 20 - 22 May 2012. Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The Summit includes presentations on IP protection, strategies to maximise IP monetisation and IP outsourcing.
For more information please send an email to info@marcusevanscy.com or visit the event website at www.iplawasia-summit.com/StevenLiewInterview
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Source: marcus evans Summits
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