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Thursday, 17 May 2012, 21:45 HKT/SGT

Source: Spikes Asia
Spikes Asia 2012 Now Open for Entries
Two New Award Categories: Branded Content & Entertainment and Creative Effectiveness - New Spikes Palm Award

SINGAPORE, May 17, 2012 - (ACN Newswire) - Spikes Asia, the regional Asia Pacific Awards and Festival for creative excellence in advertising and communications, is now open for entries.

This year, Spikes Asia introduces two new award categories, Branded Content & Entertainment and Creative Effectiveness, bringing the total number of categories at the Festival to sixteen. The dedicated juries, led by global experts, will convene in Singapore in September to judge the entries and award the much sought-after Spikes trophies.

The new Branded Content & Entertainment category will honour creative marketing messages that engage consumers via relevant content platforms rather than traditional advertising methods, while Creative Effectiveness will reward creativity which has shown a measurable and proven impact on a client's business - creativity that affects consumer behaviour, brand equity, sales, and where identifiable, profit.

The new Spikes Palm Award will be presented to the most awarded Production Company in the Film and Film Craft sections. The award will be calculated on a points basis, with different values attributed to each award and shortlist place: 10 points for the Grand Prix, 7 points for a Gold Spikes Asia Award, 5 points for a Silver, 3 points for a Bronze and 1 point for a shortlist entry.

"Asia Pacific is both an exciting and growth region. The addition of the Branded Content & Entertainment and Creative Effectiveness categories is not only important for the continued development of Spikes Asia, but also recognises the importance of combining marketing and entertainment as well as the value of creativity in effective communications," comments Myriam Coupard, Festival Director of Spikes Asia.

Attendees of Spikes Asia 2012 will be given the unmissable opportunity to view all of the entries on dedicated interactive kiosks with the shortlisted work also exhibited during the Festival. The winners will be announced and presented with their trophies at the highly regarded Awards Ceremony which will bring to a close the Festival on 18 September 2012.

For further information on categories and how to submit entries into Spikes Asia 2012, please go to http://www.spikes.asia/enter_the_awards/categories_and_rules.cfm.

Key 2012 Dates

Delegate Registration: Open
Entries: Open
Entries Deadline: 20 July 2012
Delegate Early Bird Registration Ends: 1 August 2012
Festival Dates: 16-18 September 2012

Amanda Benfell, PR & Press Manager
Spikes Asia Advertising Festival 
Tel: +44 20 7728 4040

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Topic: Trade Show or Conference
Source: Spikes Asia

Sectors: Broadcast, Film & Sat
From the Asia Corporate News Network

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