内地将迎「十一黄金周」家庭消费成旅游市场主流

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2018年9月29日 10時02分

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香港, 2018年9月29日 - (亚太商讯) - 内地「十一黄金周」将至，国内即将踏入长线出游的全年最高峰，从近两年旅游总收入资料分析，山东省旅游产业最为活跃。国家旅游局调查资料显示，2016年山东省以人民币449.8亿元的旅游总收入，居「十一黄金周」全国各省区市旅游收入榜首。 2017年山东省以人民币559.6亿元蝉联榜首位置。

海上嘉年华致力带动假日家庭消费。

青岛海上嘉年华亲子互动T-恤彩绘活动。

嘉年华国际旗舰项目海上嘉年华。

此外，在「十一黄金周」旅游消费行业旺季来临之际，家庭出游已成为旅游消费市场的中流砥柱。根据中国旅游研究院、携程旅游、中新经纬研究院联合发布了《2017国庆旅游趋势报告：谁在支撑全球最大规模旅游黄金周》指出，黄金周出游的旅客以家庭为单位占比最高，约占42%。

因此，山东省家庭旅游景点十分受国内市场青睐，如青岛海上嘉年华、刘公岛、极地世界等。其中青岛海上嘉年华是嘉年华国际的旗舰项目，以营造家庭假日旅游的商业生态圈为发展战略，度假区设施均以满足家庭休闲玩乐为主题。当孩子在乐高教育中心学习、主题公园玩耍时，父母及长辈可以在嘉年华澳乐购、河畔主题餐厅街及酒店等场所购物、用餐和休息，使家庭中的每位成员都能享受海上嘉年华度假区设施，拥有美好假期。

为迎合家庭消费市场，青岛海上嘉年华还在小长假期间还精心设计了多项亲子优惠活动，如主题公园中开展「画出你心中的祖国」 T-恤彩绘大放送活动等，让家长和小朋友在游玩中互动。

青岛海上嘉年华无论从商业战略、设施布局还是项目活动设置都十分吻合黄金周消费主力需求，在家庭经济为主流的市场环境中拥有显著的优势。

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