內地將迎「十一黃金周」家庭消費成旅遊市場主流

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2018年9月29日 10時00分

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香港, 2018年9月29日 - (亞太商訊) - 內地「十一黃金周」將至，國內即將踏入長線出遊的全年最高峰，從近兩年旅遊總收入資料分析，山東省旅遊產業最為活躍。國家旅遊局調查資料顯示，2016年山東省以人民幣449.8億元的旅遊總收入，居「十一黃金周」全國各省區市旅遊收入榜首。2017年山東省以人民幣559.6億元蟬聯榜首位置。

海上嘉年華致力帶動假日家庭消費。

青島海上嘉年華親子互動T-恤彩繪活動。

嘉年華國際旗艦項目海上嘉年華。

此外，在「十一黃金周」旅遊消費行業旺季來臨之際，家庭出遊已成為旅遊消費市場的中流砥柱。根據中國旅遊研究院、攜程旅遊、中新經緯研究院聯合發佈了《2017國慶旅遊趨勢報告：誰在支撐全球最大規模旅遊黃金周》指出，黃金周出遊的旅客以家庭為單位占比最高，約占42%。

因此，山東省家庭旅遊景點十分受國內市場青睞，如青島海上嘉年華、劉公島、極地世界等。其中青島海上嘉年華是嘉年華國際的旗艦項目，以營造家庭假日旅遊的商業生態圈為發展戰略，度假區設施均以滿足家庭休閒玩樂為主題。當孩子在樂高教育中心學習、主題公園玩耍時，父母及長輩可以在嘉年華澳樂購、河畔主題餐廳街及酒店等場所購物、用餐和休息，使家庭中的每位成員都能享受海上嘉年華度假區設施，擁有美好假期。

為迎合家庭消費市場，青島海上嘉年華還在小長假期間還精心設計了多項親子優惠活動，如主題公園中開展「畫出你心中的祖國」 T-恤彩繪大放送活動等，讓家長和小朋友在遊玩中互動。

青島海上嘉年華無論從商業戰略、設施佈局還是項目活動設置都十分吻合黃金周消費主力需求，在家庭經濟為主流的市場環境中擁有顯著的優勢。

話題 Press release summary 部門 Daily Finance, Daily News
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