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| Monday, November 1, 2010 |
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PR Measurement Has Changed: Going Beyond AVEs to Evaluate PR Effectiveness in Today's Social Media Age |
| A two-day workshop on "Measuring PR in the Digital Age" will be held in dual locations, Singapore and Hong Kong, on the 29 30 November 2010, and 2 3 December 2010, respectively. more info >> |
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| Tuesday, October 19, 2010 |
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Changing the Metrics of PR Measurement |
| While Social Media provided them with many opportunities and boasted positive returns, difficulties in quantifying its ROI and ensuring management buy-in remain predominant amongst PR practitioners. more info >> |
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| Wednesday, August 4, 2010 |
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Going the Social Way: Making Dollars & Sense out of Social Media Marketing; Workshops in Singapore 6-7, H.K. 9-10 September |
| Brought about by the digital revolution, marketers' top two questions to new media experts would be: How can we effectively leverage on Social Media, and how do we accurately measure its ROI? more info >> |
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| Thursday, July 29, 2010 |
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PR's Biggest Fear: Crisis Communications with Traditional & Social Media; Workshops to be Held in Singapore and Hong Kong |
| Crisis remains PR practitioners' greatest fear particularly since the spread of news is accelerated through social media. Workshops in Singapore and Hong Kong will tackle this issue directly. more info >> |
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| Monday, June 21, 2010 |
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Social Media in Media Relations: Companies Still Struggling to Adapt |
| Despite the seemingly widespread adoption of social media in corporations today, companies are still wrapping their minds around its use in the less-mentioned realm of media relations. more info >> |
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| Wednesday, June 2, 2010 |
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'Social' Side of Media Relations: Have Companies Adapted their Media Relations Strategies? |
| Beyond the oft-mentioned benefits of social media and the rapid development of tools that offer assistance in companies' social media quests, little has been said about the effective use of social media in media relations. more info >> |
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| Wednesday, May 19, 2010 |
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'Social' Side of Media Relations; Have Companies Adapted Their Media Relations Strategies? |
| Beyond the oft-mentioned benefits of social media and the rapid development of tools that offer assistance in companies' social media quests, little has been said about the effective use of social media in media relations. more info >> |
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"Public Relations in Vietnam" 2-Day Conference to be Held 27-28 May in Ho Chi Minh City |
| WTO-participation has opened the floodgates for globalisation in Vietnam. Relaxed regulations have attracted a huge amount of foreign investment, facilitating a stark rise in competition. more info >> |
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| Wednesday, April 14, 2010 |
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'Search Engine Marketing with Social Media' 2-Day Practical Workshops in Singapore Apr 26-27 and Hong Kong Apr 29-30 |
| The advent of search engines has revolutionised the way customers research and decide their purchases - they now search not only for a product but also for comments and experiences. more info >> |
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| Thursday, February 18, 2010 |
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"Social Media and PR": Maximise Engagement with an Integrated PR Approach |
| Social media has become THE place to obtain latest news, buzz and hottest trends across almost all industries. Despite its importance, offline media continues to shrink, while new media burgeons, presenting new opportunities waiting to be tapped on. more info >> |
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