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| Press Releases |
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| Thursday, September 29, 2011 |
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Are PR Practitioners Losing Their Foothold in the Ever Changing Media Landscape? |
| The democratisation of the media landscape has resulted in millions of people utilising social media platforms as bridges of communications and crucial stages for frequent exchange of information. more info >> |
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| Tuesday, August 16, 2011 |
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Too Much Post-rationalising in PR |
| Key workshop highlights include the do's and don'ts for measurement planning, best techniques for comparative measurement of media relations and social media activities, measuring reputation repair as well as how to integrate PR measurement with marketing, advertising and sales efforts. more info >> |
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| Wednesday, August 3, 2011 |
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AVEs Becoming More Obsolete in Measuring Digital PR |
| Digital media is occupying a larger portion of the existing PR mix, as brands eagerly integrate digital PR strategies with their offline initiatives to establish a relationship with customers. more info >> |
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| Tuesday, July 26, 2011 |
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Pacific Conferences Introducing First Event on Social Media in Jakarta |
| With dataplans and mobile gadgets readily available, social media has quickly caught up with the millions in Indonesia, making it the world's 2nd and 3rd largest market for Facebook and Twitter respectively. more info >> |
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| Tuesday, July 19, 2011 |
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Today's Digitalised PR Landscape Needs New Metrics to Gauge Its Effectiveness |
| The PR landscape has become a lot more complex with the new social channels available to brands wanting to establish a relationship with customers. more info >> |
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| Thursday, July 14, 2011 |
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Pacific Conferences Introducing First Event on Social Media in Jakarta |
| As the world's 2nd and 3rd largest market for Facebook and Twitter respectively, this burgeoning participation on social media platforms has prompted marketers in Indonesia to adopt the space. Unfortunately, many still lack the understanding of the media and the ways to leverage it, thereby missing greater results they could have reaped. more info >> |
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| Thursday, July 7, 2011 |
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Social Media Infused IMC Strategies Becoming Increasingly Important in the Long Run |
| In this progressively digitalised environment, there exists an enormous opportunity for brands to utilise new avenues of consumer engagement that were never available before. Social media platforms provide brands with a welcomed avenue to have conversations with consumers and listen to what they have to say. more info >> |
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| Thursday, June 30, 2011 |
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Shifts in Today's Digital Age Shape IMC Strategies |
| As consumers become more and more adept in consuming information irrespective of channels, brands need to do more than just utilise social media to connect with customers on multiple touch points. more info >> |
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| Wednesday, June 15, 2011 |
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Long-term IMC Strategies with Strong Social Media Elements are Increasingly Important |
| In the progressively digitalised environment, brands are eager to jump onto the social media bandwagon to add and synchronise multiple touch points with their existing plate of marketing communications tools. more info >> |
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| Thursday, May 12, 2011 |
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Pacific Conferences Infuses "Digital" into its Media Relations Conference |
| The media and communications industry has embraced social media, and PR practitioners in many organisations are similarly jumping on the bandwagon, creating Facebook profiles and Twitter handles for their companies. more info >> |
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