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| Tuesday, February 6, 2018 |
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Redefining Purpose - WARC Toolkit 2018 |
| Even after a backlash against the use of social causes in brand advertising in 2017, plenty of brands will pursue purpose strategies this year. However, the challenge will be recognising when and how purpose can drive sales as well as social good. more info >> |
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| Wednesday, January 31, 2018 |
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WARC Media Awards 2017 - Effective Use of Tech winners announced |
| A global campaign from German mobile operator Deutsche Telekom has won the Grand Prix in the Effective Use of Tech category of the WARC Media Awards, honouring communications planning which has made a positive impact on business results. more info >> |
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UK advertising spend sees new record high in 2017 with growth predicted to continue through 2018 |
| UK advertising spend in Q3 2017 rose 3.5% year-on-year to reach GBP 5.4bn - the 17th consecutive quarter of market growth, according to Advertising Association/WARC Expenditure Report data published today. The latest data underpin preliminary figures which show 2017 spending grew to GBP 22.1bn - representing the eighth consecutive year of market growth. more info >> |
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| Monday, January 29, 2018 |
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Voice is branding's new frontier - WARC Toolkit 2018 |
| Voice-enabled technology, from smart speakers to virtual assistants, is opening an entirely new interface through which brands and consumers will engage and communicate in 2018, according to WARC, the global marketing intelligence service, following a survey with more than 600 marketing and advertising professionals around the world for its Toolkit 2018 report. more info >> |
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| Wednesday, January 24, 2018 |
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WARC Media Awards 2017 - Best Use of Data winners announced |
| Campaigns for brands including telecommunications provider du, fast food chain McDonald's, London's Mytaxi app, US restaurant Noodles & Company and Australian cough medicine Prospan, are among the winners of the Best Use of Data category of WARC's global Media Awards 2017, recognising communications planning which has made a positive impact on business results. more info >> |
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| Tuesday, January 23, 2018 |
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Global adspend growth to accelerate to +4.7% in 2018, reaching a total of US$572bn |
| WARC, the international marketing intelligence service, has released its latest monthly Global Ad Trends report digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. more info >> |
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| Monday, January 22, 2018 |
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The CX battleground - WARC Toolkit 2018 |
| Lying at the intersection of conventional marketing and tech, customer experience (CX) will be a key focus for many brands in 2018, finds WARC, the global marketing intelligence service, following a survey with more than 600 marketing and advertising professionals around the world for its Toolkit 2018 report. more info >> |
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| Wednesday, January 17, 2018 |
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WARC Media Awards 2017 - Effective Use of Partnerships & Sponsorships winners announced |
| Campaigns for brands including BiP - Turkcell's messaging and content app, chocolate brand M&M's(R), supermarket chain Sainsbury's, powdered drink brand Tang and pre-mixed/ready-to-drink Vodka Cruiser are amongst the winners of the Effective Use of Partnerships & Sponsorships category of the global WARC Media Awards 2017, recognising communications planning which has made a positive impact on business results. more info >> |
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| Monday, January 15, 2018 |
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Taking control of customer data - WARC Toolkit 2018 |
| Managing data more effectively is a key priority for brands in 2018, according to WARC, the global marketing intelligence service, following a survey with 600 plus marketing and advertising professionals around the world for its Toolkit 2018 report. more info >> |
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| Wednesday, January 10, 2018 |
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WARC Media Awards 2017 - Effective Channel Integration winners announced |
| Eleven campaigns for brands including Ariel, Channel 4, Extra Gum, Fanta, Ford, and Gillette, are winners of the Effective Channel Integration category of the global WARC Media Awards 2017, recognising communications planning which has made a positive impact on business results. more info >> |
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