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Friday, November 10, 2023 |
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Nearly three-quarters (70%) of marketers plan to unlock the potential of Generative AI in their marketing |
Socio-political polarization, the potential of generative AI, masculinity in crisis, "sportswashing", and community-based sustainability are five key trends that have reached an inflection point and will shape global marketing strategies in 2024, as revealed in WARC's Marketer's Toolkit 2024 released today. more info >> |
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Friday, October 13, 2023 |
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WARC Digital Commerce introduces Category Insights series with new Beauty & Personal Care report |
The $430bn global beauty market is at the vanguard of innovation in e-commerce. From experimenting with video content to addressing consumer concerns about wellness, sustainability and diversity, brands are becoming skilled at selling personalized products in a virtual world. more info >> |
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Wednesday, October 4, 2023 |
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WARC expands global strategy and effectiveness awards with five new regional competitions |
Changes are being introduced to the WARC Awards for Effectiveness 2024, in association with LIONS, making the awards bigger than ever before. more info >> |
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Tuesday, October 3, 2023 |
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WARC releases The Future of Strategy 2023, a worldwide survey-led report with insights from almost 1,000 marketing strategists |
As tough economic conditions continue to squeeze client budgets, levels of optimism are lower as client bravery wanes. more info >> |
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Tuesday, June 21, 2022 |
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WARC Digital Commerce powered by Ascential is launched to help brand marketers uncover the secrets of how to win in ecommerce |
WARC, the global authority on marketing effectiveness, has today launched WARC Digital Commerce (www.warc.com/about-digital-commerce), a unique one-stop destination bringing together analysis, best practices and insights for brand marketers and ecommerce leaders to build digital platform marketing strategies and plan for success. more info >> |
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Friday, May 27, 2022 |
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New WARC Awards for Effectiveness, North America Edition, in association with LIONS, are launched |
WARC, the global authority on marketing effectiveness, has today launched the WARC Awards for Effectiveness, North America Edition (www.warc.com/awards/effectiveness/north-america). Delivered in association with LIONS (www.canneslions.com/enter/awards), using world-class expertise in award management and judging, this new competition will shine a light on marketing greatness in the region. more info >> |
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Tuesday, March 29, 2022 |
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Consumer spend on quick-service restaurants in the US to reach $296bn in 2022 as QSR brands navigate inflation, digital and disintermediation |
The US quick-service restaurant (QSR) category, which adapted at speed during COVID-19, is at the intersection of every current marketing trend and concern, and is well-placed to lead the way on how other category brands can tackle new marketing trends effectively. more info >> |
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Wednesday, March 16, 2022 |
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WARC Rankings 2022: Media 100 revealed - the world's most awarded campaigns and companies for media excellence |
WARC Rankings - Media 100, the ultimate independent global benchmark for media excellence, is now released featuring the most awarded campaigns and companies in the world. more info >> |
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WARC Rankings 2022: Creative 100 revealed - the world's most awarded campaigns and companies for creativity |
WARC Rankings - Creative 100, the ultimate independent global benchmark for marketing celebrating creative excellence, is now released featuring the most awarded campaigns and companies in the world. more info >> |
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Monday, November 22, 2021 |
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WARC and YouTube release "Brand-building at the speed of culture: The role of online video in Asia" |
Online video is where culture is being cross-pollinated between brands, creators, fans and viewers. Every minute, 300 hours of content are uploaded on YouTube. One billion hours of content are watched on the platform every day and watch time has grown by 60% in the past year. At a time of unprecedented change, online video has emerged as an opportunity for brands to stay in tune and contribute regularly to interpret and recreate culture. more info >> |
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Latest Press Releases |
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K-pop Boy Band, xikers, K-beauty NACIFIC Body & Hair Ambassador
Mar 19, 2024 17:30: JST
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K-pop Boy Band, xikers, K-beauty NACIFIC Body & Hair Ambassador
Mar 19, 2024 16:30 HKT/SGT
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Mitsubishi Corporation and 7 large international companies join forces to sponsor the creation of a global e-NG coalition
Mar 19, 2024 16:40 JST
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Mazda: Permanent Pride of Hiroshima Exhibition Opens April 27
Mar 19, 2024 16:02 JST
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三菱商事、e-メタンの国際的アライアンス 「e-NG Coalition」 の設立について
Mar 19, 2024 12:30: JST
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TMF Collaborates with the Okinawa Prefectural Police Headquarters to Develop Accident Prevention Approaches Integrating Police Accident Data with Vehicle Data
Mar 19, 2024 12:49 JST
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Hitachi Vantara Announces Collaboration with NVIDIA to Create New Portfolio of Industrial AI Solutions
Mar 19, 2024 12:35 JST
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Discover BLUETTI AC240 All-Weather Power Solution: Power Beyond Limits, Rain or Shine
Mar 19, 2024 11:00 HKT/SGT
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田中控股株式會社總公司搬遷 遷至創業地點茅場町的新總公司大樓
Mar 19, 2024 11:00 HKT/SGT
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田中控股株式会社总公司搬迁 迁至创业之地茅场町的新总公司大楼
Mar 19, 2024 11:00 HKT/SGT
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SAP與NVIDIA攜手加速推動全球企業應用生成式AI
Mar 19, 2024 10:54 HKT/SGT
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SAP and NVIDIA to Accelerate Generative AI Adoption Across Enterprise Applications Powering Global Industries
Mar 19, 2024 10:53 HKT/SGT
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富士通、採用計画について
Mar 19, 2024 10:30: JST
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TANAKA 홀딩스, 본사를 창업지 카야바초 새로운 본사 빌딩으로 이전
Mar 19, 2024 10:00 HKT/SGT
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Fujitsu Limited announces recruitment plans
Mar 19, 2024 10:34 JST
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More News >> |
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