|
Press Releases |
|
 |
|
Thursday, January 31, 2019 |
|
WARC launches 'WARC for Media Owners' |
WARC, the global authority on advertising and media effectiveness, has today launched WARC for Media Owners, a new site experience specially designed to help marketers make the most of their media. more info >> |
|
Monday, January 28, 2019 |
|
Gunn Report becomes WARC Rankings as major changes are introduced |
Gunn Report, the global index of creative, effective and media excellence in advertising, and a sub-brand of WARC, is being re-branded and major changes are being introduced to ensure the continued independent status of its creative, effectiveness and media rankings, following WARC's acquisition by global information company, Ascential. more info >> |
|
UK advertising delivers 21st consecutive quarter of growth in strongest Q3 since 2015 |
UK adspend rose 5.1% year-on-year to reach GBP5.6bn in Q3 2018, marking the 21st consecutive quarter of market growth and the industry's strongest third quarter of the year since 2015. This record investment highlighted in today's Advertising Association/WARC Expenditure Report underpins the preliminary estimate for 2018 adspend of GBP23.5bn - meaning the industry will have grown +6.0% year-on-year. more info >> |
|
Thursday, January 24, 2019 |
|
Mobile adspend is set to top TV across key markets this year |
Data from WARC's 12 key markets -- Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK, US -- which between them account for three-quarters of global adspend, and 91.1% of all mobile adspend ($125.6bn), show that mobile is currently the second-largest ad medium, and will overtake TV this year if current growth rates are maintained. more info >> |
|
Wednesday, January 23, 2019 |
|
In-housing debate intensifies as creative and media models evolve -- WARC Marketer's Toolkit 2019 |
The trend toward in-housing will continue but at a global level looks less significant than recent US data has suggested, finds WARC, the global authority providing the latest evidence, expertise and guidance to make marketers more effective. more info >> |
|
Tuesday, January 22, 2019 |
|
WARC Media Awards 2018: Effective Use of Tech winners announced |
A campaign by Energy BBDO for American non-profit organisation, the National Safety Council, has won the Grand Prix and the Early Adopter Award in the Effective Use of Tech category of the 2018 WARC Media Awards. more info >> |
|
Tuesday, January 15, 2019 |
|
WARC Media Awards 2018: Effective Channel Integration winners announced |
EasyJet in the United Kingdom, Gillette in Israel, Harley-Davidson in Canada, Heinz Beanz in Australia and Maybelline in China are among the 12 winning brands of the Effective Channel Integration category, WARC Media Awards 2018. more info >> |
|
Thursday, January 10, 2019 |
|
WARC Media Awards 2018: Best Use of Data winners announced |
Campaigns with large geographical diversity and for a wide range of brands, including IHOP, KFC, Lifebuoy, Toyota, UNIQLO, and Virgin Trains, are among the winners of the Best Use of Data category of WARC's global Media Awards 2018, recognising communications planning which has made a positive impact on business results. more info >> |
|
Tuesday, December 18, 2018 |
|
Erosion of linear TV viewing stalls adspend growth, as addressable TV sees slow take-up |
Linear TV, inclusive of real time and catch up viewing, remains by far the top medium for global display advertising spend, attracting over $140bn ad investment in 2018 - more than double mobile internet in second place on $58bn. more info >> |
|
Wednesday, December 12, 2018 |
|
WARC launches Marketer's Toolkit 2019 |
WARC, the global authority on advertising and media effectiveness, has today released Marketer's Toolkit 2019, an annual report outlining the priorities of, and challenges facing, brands in the year ahead - as well as guidance on how to meet them. more info >> |
|
|
|
|
|
|
|
|
Latest Press Releases |
|
Maximizing Offshore ROI: Unlocking Financial Success in Global Expansion
Feb 16, 2025 19:30 HKT/SGT
|
|
|
Giftify Deploys Enterprise AI Solutions Driving Operational Excellence and Innovation
Feb 16, 2025 18:58 HKT/SGT
|
|
|
Encouraging results expands Kincora Copper and AngloGold Ashanti's First Drilling Program
Feb 14, 2025 23:09 HKT/SGT
|
|
|
B.Duck成功挑戰吉尼斯世界紀錄:83.972M最大的充氣式小黃鴨
Feb 14, 2025 21:20 HKT/SGT
|
|
|
China Medical System (867.HK) is Included in the S&P Global Sustainability Yearbook 2025
Feb 14, 2025 21:00: JST
|
|
|
B.Duck成功挑战吉尼斯世界纪录:83.972M最大的充气式小黄鸭
Feb 14, 2025 20:44 HKT/SGT
|
|
|
China Medical System (867.HK) is Included in the S&P Global Sustainability Yearbook 2025
Feb 14, 2025 20:00 HKT/SGT
|
|
|
Mazda to Strengthen Production and Sales Systems in Thailand
Feb 14, 2025 17:04 JST
|
|
|
Toyota Develops New Fuel Cell System
Feb 14, 2025 15:27 JST
|
|
|
トヨタ、「新型燃料電池システム」を開発
Feb 14, 2025 13:30: JST
|
|
|
康哲藥業(867.HK)入選標普全球《可持續發展年鑒2025》
Feb 14, 2025 12:26 HKT/SGT
|
|
|
康哲药业(867.HK)入选标普全球《可持续发展年鉴2025》
Feb 14, 2025 12:11 HKT/SGT
|
|
|
Development of Prediction Model for Brain Amyloid-Beta Accumulation for Early Screening of Alzheimer's Disease
Feb 14, 2025 12:09 JST
|
|
|
アリックスパートナーズ、 「ディスラプション・インデックス2025年版」を発表
Feb 14, 2025 10:00: JST
|
|
|
Graid Technology Announces SupremeRAID SE Support for the NVIDIA GeForce RTX 5000 Series, Expanding High-Performance RAID for Workstations
Feb 14, 2025 00:00 HKT/SGT
|
|
|
|
More News >> |
|
|
|
|
|