|
| Thursday, January 31, 2019 |
|
|
WARC launches 'WARC for Media Owners' |
| WARC, the global authority on advertising and media effectiveness, has today launched WARC for Media Owners, a new site experience specially designed to help marketers make the most of their media. more info >> |
|
| Monday, January 28, 2019 |
|
|
Gunn Report becomes WARC Rankings as major changes are introduced |
| Gunn Report, the global index of creative, effective and media excellence in advertising, and a sub-brand of WARC, is being re-branded and major changes are being introduced to ensure the continued independent status of its creative, effectiveness and media rankings, following WARC's acquisition by global information company, Ascential. more info >> |
|
|
UK advertising delivers 21st consecutive quarter of growth in strongest Q3 since 2015 |
| UK adspend rose 5.1% year-on-year to reach GBP5.6bn in Q3 2018, marking the 21st consecutive quarter of market growth and the industry's strongest third quarter of the year since 2015. This record investment highlighted in today's Advertising Association/WARC Expenditure Report underpins the preliminary estimate for 2018 adspend of GBP23.5bn - meaning the industry will have grown +6.0% year-on-year. more info >> |
|
| Thursday, January 24, 2019 |
|
|
Mobile adspend is set to top TV across key markets this year |
| Data from WARC's 12 key markets -- Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK, US -- which between them account for three-quarters of global adspend, and 91.1% of all mobile adspend ($125.6bn), show that mobile is currently the second-largest ad medium, and will overtake TV this year if current growth rates are maintained. more info >> |
|
| Wednesday, January 23, 2019 |
|
|
In-housing debate intensifies as creative and media models evolve -- WARC Marketer's Toolkit 2019 |
| The trend toward in-housing will continue but at a global level looks less significant than recent US data has suggested, finds WARC, the global authority providing the latest evidence, expertise and guidance to make marketers more effective. more info >> |
|
| Tuesday, January 22, 2019 |
|
|
WARC Media Awards 2018: Effective Use of Tech winners announced |
| A campaign by Energy BBDO for American non-profit organisation, the National Safety Council, has won the Grand Prix and the Early Adopter Award in the Effective Use of Tech category of the 2018 WARC Media Awards. more info >> |
|
| Tuesday, January 15, 2019 |
|
|
WARC Media Awards 2018: Effective Channel Integration winners announced |
| EasyJet in the United Kingdom, Gillette in Israel, Harley-Davidson in Canada, Heinz Beanz in Australia and Maybelline in China are among the 12 winning brands of the Effective Channel Integration category, WARC Media Awards 2018. more info >> |
|
| Thursday, January 10, 2019 |
|
|
WARC Media Awards 2018: Best Use of Data winners announced |
| Campaigns with large geographical diversity and for a wide range of brands, including IHOP, KFC, Lifebuoy, Toyota, UNIQLO, and Virgin Trains, are among the winners of the Best Use of Data category of WARC's global Media Awards 2018, recognising communications planning which has made a positive impact on business results. more info >> |
|
| Tuesday, December 18, 2018 |
|
|
Erosion of linear TV viewing stalls adspend growth, as addressable TV sees slow take-up |
| Linear TV, inclusive of real time and catch up viewing, remains by far the top medium for global display advertising spend, attracting over $140bn ad investment in 2018 - more than double mobile internet in second place on $58bn. more info >> |
|
| Wednesday, December 12, 2018 |
|
|
WARC launches Marketer's Toolkit 2019 |
| WARC, the global authority on advertising and media effectiveness, has today released Marketer's Toolkit 2019, an annual report outlining the priorities of, and challenges facing, brands in the year ahead - as well as guidance on how to meet them. more info >> |
|
|
|
|
