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| Press Releases |
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| Tuesday, April 30, 2019 |
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2018 UK advertising spend hits £23.6bn following nine years of growth |
| UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982. This record investment is highlighted in today's Advertising Association/WARC Expenditure Report, which is the only one to collect advertising spend data from across the entire media landscape. more info >> |
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| Thursday, April 25, 2019 |
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Podcast ad market could reach $1.6bn by 2022 as Spotify moves to take lion's share |
| WARC, the international marketing intelligence service, has found that podcasts could account for 4.5% of global audio advertising spend in 2022, or $1.6bn. more info >> |
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| Tuesday, April 23, 2019 |
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North America's best campaigns and companies across creativity, effectiveness and media excellence - WARC Rankings 2019 |
| WARC has today released the results of North America's 'Best of the Best', a report showcasing US and Canada's top campaigns and best all-round performing agencies and brands across creativity, effectiveness and media excellence based on the results of this year's WARC Rankings. more info >> |
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Asia's best campaigns and companies across creativity, effectiveness and media excellence - WARC Rankings 2019 |
| WARC has today released the results of Asia's 'Best of the Best', a report showcasing the region's top campaigns and best all-round performing Asian agencies and brands across creativity, effectiveness and media excellence based on the results of this year's WARC Rankings. more info >> |
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| Saturday, April 6, 2019 |
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The Good Report celebrating the best campaigns for social responsibility 2018 |
| The Good Report is a unique ranking of the world's best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues. more info >> |
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| Thursday, April 4, 2019 |
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WARC Prize for Asian Strategy 2019 now launched. First judges named |
| WARC, the international authority on advertising and media effectiveness, has launched its WARC Prize for Asian Strategy 2019, a search for the best strategic ideas from Asia's marketing industry. more info >> |
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| Thursday, March 21, 2019 |
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Google and Facebook to Make $176bn from Advertising This Year, Pushing Their Share of Internet Marketing to over 60% |
| WARC, the international marketing intelligence service, has found that of the $590.4 billion spent on advertising worldwide last year, $144.6 billion (24.5%) went to the Google and Facebook 'Duopoly', which equates to almost one in four dollars. more info >> |
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| Wednesday, March 13, 2019 |
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WARC reveals trends and themes for effective media strategies |
| WARC, the global authority on advertising and media effectiveness, has today released its 2019 Media Strategy Report, highlighting key trends and themes for an effective media strategy. The insights are drawn from the winners of the global WARC Media Awards, recognising communications planning which has made a positive impact on business results. more info >> |
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| Monday, March 11, 2019 |
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WARC Media 100 revealed - The world's best campaigns and companies for creativity and innovation in media |
| WARC has today released the results of the WARC Media 100, an independent annual ranking of the world's most awarded campaigns and companies for creativity and innovation in media. more info >> |
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| Wednesday, February 27, 2019 |
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Awards shows revealed for WARC's Effective 100 and Media 100 rankings |
| The WARC Rankings, successor to the Gunn Report, bring together three global indexes of excellence in advertising by identifying the most awarded and applauded ideas in the world and the companies behind them: WARC Creative 100, WARC Effective 100 and WARC Media 100. more info >> |
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