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| Press Releases |
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| Wednesday, January 25, 2017 |
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The rise of 'dark social' and chat apps to impact marketers - Warc Toolkit 2017 |
| The rise of 'dark social' - online conversations that are not trackable by marketers - will have a growing impact on brands' social strategy in 2017, according to Warc, the global marketing intelligence service. more info >> |
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| Thursday, January 19, 2017 |
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Video is turning social platforms into broadcast media - Warc Toolkit 2017 |
| Social video, which involves the dissemination of content in audio-visual format across social media platforms and applications, is experiencing massive growth as a content marketing format, and is expected to continue in 2017. Video is transforming social media marketing and turning social platforms into broadcast media, according to Warc, the global marketing intelligence service. more info >> |
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| Wednesday, January 18, 2017 |
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Warc reveals effective Asian marketing trends for 2017 |
| Warc, the global marketing intelligence service, has today released its Asian Strategy Report 2017, an analysis of the region's most effective marketing trends based on insights from the 2016 Warc Prize for Asian Strategy. more info >> |
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| Friday, January 13, 2017 |
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CMO Dana Anderson talks of Mondelez's 'fearless' line on change ahead of chairing Warc's Prize for Innovation |
| One of the world's most eminent marketers, Dana Anderson, Senior Vice President and Chief Marketing Officer of Mondelez International, says innovation at the global snack foods giant encompasses everything from working methods to products and requires marketers to "think ahead in a fearless manner". more info >> |
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| Wednesday, January 11, 2017 |
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Warc Toolkit 2017: Virtual Reality and Augmented Reality offer Extensive Marketing Benefits for Brands |
| Developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017, according to Warc, the global marketing intelligence service. more info >> |
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| Tuesday, November 29, 2016 |
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Warc's "Seriously Social 2016" - Trends in Effective Global Social Strategy |
| Warc, the global marketing intelligence service, has today released the results of an analysis of the most effective use of social media in marketing, to establish global trends and best practice in 2016. more info >> |
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| Thursday, November 10, 2016 |
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Dana Anderson to chair Warc Innovation Awards 2017 |
| Warc's Innovation Awards 2017, recognising innovative thinking that delivers tangible results, will be chaired by Dana Anderson, Senior Vice President and Chief Marketing Officer of global snacks company Mondelez International. more info >> |
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| Thursday, November 3, 2016 |
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Warc Prize for Asian Strategy Winners 2016 Announced |
| Warc, the global online service offering advertising best practice, evidence and insights from the world's leading brands, is pleased to announce the winners of the 2016 Warc Prize for Asian Strategy. more info >> |
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Global Advertising Spend Growth to Slow Next Year |
| The latest Consensus Ad Forecast from Warc, the marketing intelligence service, indicates that global advertising spend will rise by 4.5% during 2016 as a whole, before the growth rate slows to 4.2% in 2017. more info >> |
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