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| Press Releases |
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| Wednesday, July 25, 2018 |
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WARC unveils The Future of Strategy Report 2018 |
| WARC, the global authority on advertising and media effectiveness, has today released the results of its recent worldwide survey of senior strategists, highlighting their challenges and the impact the strategic function is having on the ever-changing marketing landscape. more info >> |
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| Thursday, July 5, 2018 |
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WARC Prize for MENA Strategy 2018 Shortlist announced |
| Campaigns from Coca-Cola, Emirates NBD, Monoprix, Nissan and Saudi Telecom Company are among the 20 papers shortlisted for the 2018 WARC Prize for MENA Strategy. more info >> |
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| Wednesday, June 13, 2018 |
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WARC Awards 2018 - Effective Content Strategy winners announced. |
| FP7/Cairo, part of McCann Worldgroup, has won the WARC Awards' Grand Prix in the Effective Content Strategy category, rewarding branded content strategies that can demonstrate a business outcome, for its Coca-Cola campaign 'Hijacking the African Cup'. more info >> |
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| Thursday, May 31, 2018 |
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WARC's Global Ad Trends - A focus on search advertising |
| Search advertising is the focus of the latest monthly Global Ad Trends report by WARC, the international authority on advertising and media effectiveness, digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. more info >> |
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| Wednesday, May 30, 2018 |
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WARC Awards 2018 - Effective Use of Brand Purpose winners announced |
| A campaign by AMV BBDO for Libresse/Bodyform has won the Grand Prix in the Effective Use of Brand Purpose category of the 2018 WARC Awards, a global search for next-generation marketing effectiveness. more info >> |
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| Wednesday, May 16, 2018 |
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More judges announced for WARC Prize for Asian Strategy 2018 |
| The final judges for the WARC Prize for Asian Strategy, a search for the best strategic ideas from Asia's marketing industry, are named with senior figures from BBDO, Dentsu, Geometry Global, Google and Maybank included in the line-up. more info >> |
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| Tuesday, May 1, 2018 |
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WARC Awards 2018 - Effective Content Strategy shortlist announced |
| Campaigns for Cineplex Entertainment, Coca-Cola, Rexona, Visa and Whiskas are among the 21 campaigns that have been shortlisted for the WARC Awards' Effective Content Strategy category - a search for branded content strategies that can demonstrate a business outcome. more info >> |
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| Monday, April 30, 2018 |
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Radio ad investment stable, but the rise of digital audio presents a new frontier |
| Radio and digital audio advertising is the focus of WARC's latest monthly Global Ad Trends report, digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. more info >> |
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| Thursday, April 26, 2018 |
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2017 sees biggest UK adspend on record at GBP22.2bn |
| UK advertising expenditure grew 4.6% to reach GBP22.2bn in 2017, the eighth consecutive year of market growth, according to the Advertising Association/WARC Expenditure Report - the UK's definitive advertising statistics - released today. more info >> |
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| Tuesday, April 24, 2018 |
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WARC Awards 2018 - Effective Social Strategy shortlist announced |
| Campaigns for BT Sport, JetBlue, KFC, Snickers, M&M's, Pampers and PlayStation are among the 20 campaigns that have been shortlisted for the WARC Awards' Effective Social category - a search for marketing initiatives that link social strategy to business success. more info >> |
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