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| Press Releases |
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| Tuesday, January 26, 2021 |
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Marketing in a polarized nation: Providing trust, truth and sanctuary creates a pathway for US brands |
| As the United States welcomed a new president, there remains concern among citizens and brands about the country's deep polarization. WARC's first Spotlight US series, "Marketing in a polarized nation," explores how brands can chart a path forward. more info >> |
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| Tuesday, January 12, 2021 |
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WARC Effectiveness Awards 2021, in association with LIONS, are launched |
| WARC, the global authority on marketing effectiveness, has today launched The WARC Effectiveness Awards in association with LIONS, a new worldwide competition showcasing the best marketing campaigns that deliver business results. more info >> |
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| Tuesday, October 13, 2020 |
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WARC releases Guide to Brand activism in the Black Lives Matter era |
| The Black Lives Matter movement has galvanized consumers and employees, demanding brands to identify and double-down on how they respond to racial injustice. Brands now look to move forward effectively in a way that provides empathy, earnestness and empowerment in their engagement with Black communities. more info >> |
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| Wednesday, June 17, 2020 |
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WARC Awards 2020 - Effective Social Strategy winners announced |
| Campaigns for KFC in Malaysia, Amazon Prime Reading in China, Burger King in the US, El Tiempo in Colombia, German Rail in Germany, SKODA in France and WWF in the UK, are among the winners of the Effective Social Strategy category of the WARC Awards, a global search for next-generation marketing effectiveness. more info >> |
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| Wednesday, June 10, 2020 |
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WARC Awards 2020 - Effective Content Strategy winners announced |
| Campaigns for DB Export in New Zealand, Century 21 in the US, Mastercard in India, McDonald's in China and Al Tayer Motors in the UAE, are among the winners of the Effective Content Strategy category of the WARC Awards, a global search for next-generation marketing effectiveness. more info >> |
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| Thursday, June 4, 2020 |
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WARC Awards 2020 - Effective Use of Brand Purpose winners announced |
| Campaigns for global brands including Airbnb, Cadbury Dairy Milk, Finish, Harpic and L'Oreal, as well as local brands such as Hungarian Telekom, Maxis in Malaysia and The Times of India, are among the winners in the Effective Use of Brand Purpose category of the WARC Awards, a global search for next-generation marketing effectiveness. more info >> |
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| Monday, January 13, 2020 |
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2020 the year marketers re-invest in their brands |
| Marketers are re-assessing their spending plans for 2020 with a renewed focus on brand-building with long-term impact over performance marketing with short-term payoffs. more info >> |
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| Wednesday, December 18, 2019 |
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Privacy and brand safety, the social slowdown and the potential of gaming and podcasts were top of the agenda for advertisers in 2019 |
| Privacy and brand safety in a programmatic world, a slowdown in social media growth and the advertising potential provided by gaming and podcasts are the three main themes from 2019, finds WARC, the international marketing intelligence service. The findings were drawn from a unique analysis of readership across all of this year's Global Advertising Trends reports. more info >> |
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| Wednesday, December 11, 2019 |
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WARC Media Awards 2019 - Effective Use of Partnerships & Sponsorships shortlist announced |
| Campaigns for Axe in Argentina, Interac in Canada and US, 5 Gum in China, Pepsi Max in Australia and SKODA in the United Kingdom are among the 21 shortlisted case studies in the Effective Use of Partnerships & Sponsorships category of this year's WARC Media Awards. more info >> |
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| Tuesday, December 10, 2019 |
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WARC identifies successful content strategy trends for effective marketing |
| WARC, the global authority on advertising and media effectiveness, has today released the Effective Content Strategy Report, outlining key trends and lessons in branded content strategies for advertisers, agencies and media owners, following an analysis of some of the world's most effective campaigns. more info >> |
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