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| Press Releases |
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| Thursday, October 17, 2019 |
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WARC releases 'Asia's Anatomy of Effectiveness' a report on the five key lessons to deliver effective advertising in Asia |
| WARC, the global authority on advertising and media effectiveness, has today released Asia's Anatomy of Effectiveness, a report aimed at advertising agencies, marketers and media owners alike, highlighting five key priorities for brands seeking to improve their impact in Asia. more info >> |
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| Wednesday, October 16, 2019 |
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WARC uncovers current social strategy trends for effective marketing |
| WARC, the global authority on advertising and media effectiveness, has today released the Effective Social Strategy Report 2019, outlining key social marketing trends following an analysis of some of the world's most effective campaigns. more info >> |
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Global Martech market hits $121.5bn |
| The global marketing technology market is now valued at an estimated $121.5 billion, representing a year-on-year increase of 22%, finds international accountancy and business advisory firm BDO, and WARC, the worldwide authority on advertising and media effectiveness. This and other key findings are included in their 'Martech: 2020 and beyond' report, published today. more info >> |
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| Wednesday, August 14, 2019 |
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WARC reveals innovation trends for effective marketing |
| WARC, the global authority on advertising and media effectiveness, has today released the Effective Innovation Report 2019, highlighting key themes from some of the world's most original marketing thinking. more info >> |
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| Wednesday, May 29, 2019 |
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The WARC Awards 2019 - Effective Social Strategy winners announced |
| Campaigns for Burger King, M&M's, Singapore Tourism Board, Starbucks and Vans are among the winners of the Effective Social Strategy category of the WARC Awards, a global search for next-generation marketing effectiveness. more info >> |
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| Tuesday, May 28, 2019 |
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Internet ad formats set to account for over half of global media spend by 2020 |
| WARC, the international marketing intelligence service, has found that internet ad formats are set to account for 47.7% - or $298.1bn - of all media spend worldwide (across 96 markets) this year, and will account for over half for the first time next year, if the current trajectory maintains. more info >> |
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| Thursday, May 23, 2019 |
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WARC Media Awards 2019 open for entries |
| WARC, the international authority on advertising and media effectiveness, is today launching the 2019 WARC Media Awards, a comprehensive global awards scheme rewarding communications planning which has made a positive impact on business results. more info >> |
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| Wednesday, May 8, 2019 |
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The world's best campaigns and companies by sector -- WARC Rankings 2019 |
| WARC has today released a 'Best of the Best' ranking of campaigns, agencies and brands showcasing the best all-round performances in the automotive, drinks, financial services, FMCG, food and retail sectors. more info >> |
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| Wednesday, May 1, 2019 |
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The WARC Awards 2019 - shortlists announced |
| WARC, the global authority on advertising and media effectiveness, has released all the shortlists of the WARC Awards 2019, an international case-study competition seeking next-generation marketing effectiveness. more info >> |
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WARC Effective 100 - Lessons from the global effectiveness rankings |
| The need for innovation in media strategies to drive attention, the importance of brands to be instantly recognisable and blending brand and performance marketing are three main themes to long-term marketing effectiveness finds WARC, following its analysis of the Effective 100, an annual ranking of campaigns based on their performance in effectiveness competitions from around the world. more info >> |
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| Latest Press Releases |
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