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| Press Releases |
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| Friday, August 24, 2018 |
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Rise of mobile drives advertisers to invest $30bn in online video despite ongoing risks |
| Advertisers are expected to spend a combined $30bn on online video advertising this year, most of which will be paid to social media platforms despite the continuing risks of negative adjacency and ad fraud. The rise of mobile usage is driving video consumption (particularly on mobile-optimised social platforms), which in turn is driving up advertiser investment in video. more info >> |
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| Thursday, August 9, 2018 |
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WARC Media Awards 2018 - Final juries named |
| WARC, the global authority on advertising and media effectiveness, has named the final three judging panels for its Media Awards 2018, an international awards scheme that rewards communications planning which has made a positive impact on business results. more info >> |
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| Wednesday, August 1, 2018 |
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WARC reveals insights from the Cannes Lions Creative Effectiveness campaigns 2018 |
| WARC, the global authority on advertising and media effectiveness, has released the results of its analysis of the 169 campaigns entered into the Cannes Creative Effectiveness Lions this year. more info >> |
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| Tuesday, July 31, 2018 |
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Growth twice rate of GDP, Full Year 2018 forecast revised up to 4.8% |
| UK advertising spend in Q1 2018 rose 5.9% year-on-year to reach GBP5.7bn - the 19th consecutive quarter of market growth, according to Advertising Association/WARC Expenditure Report data published today. The figure is 1.3 percentage points (pp) ahead of forecast. more info >> |
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| Wednesday, July 25, 2018 |
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WARC unveils The Future of Strategy Report 2018 |
| WARC, the global authority on advertising and media effectiveness, has today released the results of its recent worldwide survey of senior strategists, highlighting their challenges and the impact the strategic function is having on the ever-changing marketing landscape. more info >> |
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| Thursday, July 5, 2018 |
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WARC Prize for MENA Strategy 2018 Shortlist announced |
| Campaigns from Coca-Cola, Emirates NBD, Monoprix, Nissan and Saudi Telecom Company are among the 20 papers shortlisted for the 2018 WARC Prize for MENA Strategy. more info >> |
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| Wednesday, June 13, 2018 |
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WARC Awards 2018 - Effective Content Strategy winners announced. |
| FP7/Cairo, part of McCann Worldgroup, has won the WARC Awards' Grand Prix in the Effective Content Strategy category, rewarding branded content strategies that can demonstrate a business outcome, for its Coca-Cola campaign 'Hijacking the African Cup'. more info >> |
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| Thursday, May 31, 2018 |
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WARC's Global Ad Trends - A focus on search advertising |
| Search advertising is the focus of the latest monthly Global Ad Trends report by WARC, the international authority on advertising and media effectiveness, digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. more info >> |
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| Wednesday, May 30, 2018 |
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WARC Awards 2018 - Effective Use of Brand Purpose winners announced |
| A campaign by AMV BBDO for Libresse/Bodyform has won the Grand Prix in the Effective Use of Brand Purpose category of the 2018 WARC Awards, a global search for next-generation marketing effectiveness. more info >> |
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| Wednesday, May 16, 2018 |
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More judges announced for WARC Prize for Asian Strategy 2018 |
| The final judges for the WARC Prize for Asian Strategy, a search for the best strategic ideas from Asia's marketing industry, are named with senior figures from BBDO, Dentsu, Geometry Global, Google and Maybank included in the line-up. more info >> |
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