|
| Press Releases |
|
 |
|
| Monday, November 22, 2021 |
|
|
WARC and YouTube release "Brand-building at the speed of culture: The role of online video in Asia" |
| Online video is where culture is being cross-pollinated between brands, creators, fans and viewers. Every minute, 300 hours of content are uploaded on YouTube. One billion hours of content are watched on the platform every day and watch time has grown by 60% in the past year. At a time of unprecedented change, online video has emerged as an opportunity for brands to stay in tune and contribute regularly to interpret and recreate culture. more info >> |
|
| Tuesday, October 19, 2021 |
|
|
WARC, TikTok and Publicis Groupe release "From Discovery to Purchase: The Role of Community Commerce" a new study revealing the potential of creator-driven marketing for brand growth |
| WARC, in partnership with TikTok (www.tiktok.com) and Publicis Groupe (www.publicisgroupe.com/fr/splash), have today released a new study exploring the role social communities play in influencing purchase decisions, outlining the huge potential for brands to engage with audiences and increase unplanned purchases by narrowing the funnel between product discovery and purchase. more info >> |
|
| Monday, February 1, 2021 |
|
|
WARC launches Prize for MENA Strategy 2021 |
| WARC, the global authority on marketing effectiveness, has today launched the 2021 WARC Prize for MENA Strategy, a search for the best strategic thinking from the region's marketing industry that has driven results. more info >> |
|
| Friday, January 29, 2021 |
|
|
Following an almost full year of dramatic decline, the global marketing industry ended 2020 in growth |
| WARC has today released an annual review of its Global Marketing Index (GMI) over the 12 months of 2020. WARC's GMI provides a unique monthly indicator of the state of the global marketing industry, by tracking and analysing current conditions among 1000+ marketers, including marketing budgets, trading conditions and staffing levels. This is accompanied by key WARC global advertising spend data. more info >> |
|
| Tuesday, January 26, 2021 |
|
|
UK Advertising spend to recover faster than key international markets in 2021 |
| The latest Advertising Association/WARC Expenditure Report expects the UK's ad market to grow by 15.2% this year, an upgrade of 0.8 percentage points from the last forecast in October 2020. The preliminary estimate for growth in 2020 now stands at -7.9% with adspend of GBP 23.17bn - a marked improvement (+6.6 percentage points) since the last outlook owing mostly to brighter prospects for online platforms. more info >> |
|
|
Marketing in a polarized nation: Providing trust, truth and sanctuary creates a pathway for US brands |
| As the United States welcomed a new president, there remains concern among citizens and brands about the country's deep polarization. WARC's first Spotlight US series, "Marketing in a polarized nation," explores how brands can chart a path forward. more info >> |
|
| Tuesday, January 12, 2021 |
|
|
WARC Effectiveness Awards 2021, in association with LIONS, are launched |
| WARC, the global authority on marketing effectiveness, has today launched The WARC Effectiveness Awards in association with LIONS, a new worldwide competition showcasing the best marketing campaigns that deliver business results. more info >> |
|
| Tuesday, October 13, 2020 |
|
|
WARC releases Guide to Brand activism in the Black Lives Matter era |
| The Black Lives Matter movement has galvanized consumers and employees, demanding brands to identify and double-down on how they respond to racial injustice. Brands now look to move forward effectively in a way that provides empathy, earnestness and empowerment in their engagement with Black communities. more info >> |
|
| Wednesday, June 17, 2020 |
|
|
WARC Awards 2020 - Effective Social Strategy winners announced |
| Campaigns for KFC in Malaysia, Amazon Prime Reading in China, Burger King in the US, El Tiempo in Colombia, German Rail in Germany, SKODA in France and WWF in the UK, are among the winners of the Effective Social Strategy category of the WARC Awards, a global search for next-generation marketing effectiveness. more info >> |
|
| Wednesday, June 10, 2020 |
|
|
WARC Awards 2020 - Effective Content Strategy winners announced |
| Campaigns for DB Export in New Zealand, Century 21 in the US, Mastercard in India, McDonald's in China and Al Tayer Motors in the UAE, are among the winners of the Effective Content Strategy category of the WARC Awards, a global search for next-generation marketing effectiveness. more info >> |
|
|
|
|
|
|
|
|
|
| Latest Press Releases |
|
Labnovation's COVID-19 ART Test Kit, Imported by Clearbridge, is One of the Only Two COVID-19 ART Test Kits in the Philippines Approved by the FDA of the Philippines for Self-Testing
Jan 26, 2022 21:45: JST
|
|
|
Labnovation's COVID-19 ART Test Kit, Imported by Clearbridge, is One of the Only Two COVID-19 ART Test Kits in the Philippines Approved by the FDA of the Philippines for Self-Testing
Jan 26, 2022 20:45 HKT/SGT
|
|
|
IQeon Announces Its Expansion from a Gaming Project into a Fintech Project
Jan 26, 2022 20:00: JST
|
|
|
IQeon Announces Its Expansion from a Gaming Project into a Fintech Project
Jan 26, 2022 19:00 HKT/SGT
|
|
|
Genetec Delivers Its Best Quarter to Date
Jan 26, 2022 16:00 HKT/SGT
|
|
|
Cargill is taking a lead in herd nutrition in the largest farm of Don Agro
Jan 26, 2022 16:00 HKT/SGT
|
|
|
Toyota Announces Adjustments to Domestic Production in January and in February, as of January 26
Jan 26, 2022 16:35 JST
|
|
|
DOCOMO to Participate Virtually in MWC Barcelona 2022
Jan 26, 2022 16:01 JST
|
|
|
“AI+制造第一股”年前来港！李开复的创新奇智释放长期投资潜力
Jan 26, 2022 14:36 HKT/SGT
|
|
|
「AI+製造第一股」年前來港！李開複的創新奇智釋放長期投資潛力
Jan 26, 2022 14:35 HKT/SGT
|
|
|
三菱パワーヨーロッパ、スウェーデンの首都ストックホルム市にクリーンな電力と地域暖房を供給へ
Jan 26, 2022 14:30: JST
|
|
|
ソニー、セルアイソレーションシステム『CGX10』発売
Jan 26, 2022 12:00: JST
|
|
|
日立、AI・シミュレーション技術を活用し、乗客需要や混雑度合いの分析結果を提供する「人流予測情報提供サービス」を販売開始
Jan 26, 2022 12:00: JST
|
|
|
三菱電機、「共創型 リサーチアソシエイト採用制度」を新設
Jan 26, 2022 11:00: JST
|
|
|
TOYOTA、1月および2月の国内工場の稼働について（1/25時点）
Jan 26, 2022 10:00: JST
|
|
|
|
|
More News >> |
|
|
|
|
|
