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| Press Releases |
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| Tuesday, June 21, 2022 |
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WARC Digital Commerce powered by Ascential is launched to help brand marketers uncover the secrets of how to win in ecommerce |
| WARC, the global authority on marketing effectiveness, has today launched WARC Digital Commerce (www.warc.com/about-digital-commerce), a unique one-stop destination bringing together analysis, best practices and insights for brand marketers and ecommerce leaders to build digital platform marketing strategies and plan for success. more info >> |
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| Friday, May 27, 2022 |
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New WARC Awards for Effectiveness, North America Edition, in association with LIONS, are launched |
| WARC, the global authority on marketing effectiveness, has today launched the WARC Awards for Effectiveness, North America Edition (www.warc.com/awards/effectiveness/north-america). Delivered in association with LIONS (www.canneslions.com/enter/awards), using world-class expertise in award management and judging, this new competition will shine a light on marketing greatness in the region. more info >> |
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| Tuesday, March 29, 2022 |
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Consumer spend on quick-service restaurants in the US to reach $296bn in 2022 as QSR brands navigate inflation, digital and disintermediation |
| The US quick-service restaurant (QSR) category, which adapted at speed during COVID-19, is at the intersection of every current marketing trend and concern, and is well-placed to lead the way on how other category brands can tackle new marketing trends effectively. more info >> |
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| Wednesday, March 16, 2022 |
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WARC Rankings 2022: Media 100 revealed - the world's most awarded campaigns and companies for media excellence |
| WARC Rankings - Media 100, the ultimate independent global benchmark for media excellence, is now released featuring the most awarded campaigns and companies in the world. more info >> |
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WARC Rankings 2022: Creative 100 revealed - the world's most awarded campaigns and companies for creativity |
| WARC Rankings - Creative 100, the ultimate independent global benchmark for marketing celebrating creative excellence, is now released featuring the most awarded campaigns and companies in the world. more info >> |
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| Monday, November 22, 2021 |
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WARC and YouTube release "Brand-building at the speed of culture: The role of online video in Asia" |
| Online video is where culture is being cross-pollinated between brands, creators, fans and viewers. Every minute, 300 hours of content are uploaded on YouTube. One billion hours of content are watched on the platform every day and watch time has grown by 60% in the past year. At a time of unprecedented change, online video has emerged as an opportunity for brands to stay in tune and contribute regularly to interpret and recreate culture. more info >> |
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| Tuesday, October 19, 2021 |
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WARC, TikTok and Publicis Groupe release "From Discovery to Purchase: The Role of Community Commerce" a new study revealing the potential of creator-driven marketing for brand growth |
| WARC, in partnership with TikTok (www.tiktok.com) and Publicis Groupe (www.publicisgroupe.com/fr/splash), have today released a new study exploring the role social communities play in influencing purchase decisions, outlining the huge potential for brands to engage with audiences and increase unplanned purchases by narrowing the funnel between product discovery and purchase. more info >> |
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| Monday, February 1, 2021 |
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WARC launches Prize for MENA Strategy 2021 |
| WARC, the global authority on marketing effectiveness, has today launched the 2021 WARC Prize for MENA Strategy, a search for the best strategic thinking from the region's marketing industry that has driven results. more info >> |
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| Friday, January 29, 2021 |
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Following an almost full year of dramatic decline, the global marketing industry ended 2020 in growth |
| WARC has today released an annual review of its Global Marketing Index (GMI) over the 12 months of 2020. WARC's GMI provides a unique monthly indicator of the state of the global marketing industry, by tracking and analysing current conditions among 1000+ marketers, including marketing budgets, trading conditions and staffing levels. This is accompanied by key WARC global advertising spend data. more info >> |
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| Tuesday, January 26, 2021 |
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UK Advertising spend to recover faster than key international markets in 2021 |
| The latest Advertising Association/WARC Expenditure Report expects the UK's ad market to grow by 15.2% this year, an upgrade of 0.8 percentage points from the last forecast in October 2020. The preliminary estimate for growth in 2020 now stands at -7.9% with adspend of GBP 23.17bn - a marked improvement (+6.6 percentage points) since the last outlook owing mostly to brighter prospects for online platforms. more info >> |
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| Latest Press Releases |
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アリックスパートナーズ、「2022年版グローバル自動車業界アウトルック」を発表
Jul 1, 2022 12:30: JST
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アリックスパートナーズ、「2022年版グローバル自動車業界アウトルック」を発表
Jul 1, 2022 12:30: JST
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Hondaを「見て、遊んで、体感」できるイベント「Enjoy Honda 2022」を開催
Jul 1, 2022 11:30: JST
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The Bazaars Project launches peer-to-peer marketplace app to Exchange goods, vehicles or property for crypto
Jun 30, 2022 23:00 HKT/SGT
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Galaxy Survivor, a New 3D NFT Game, Aims to Foster the Next Blockchain Gaming Generation
Jun 30, 2022 20:00: JST
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Galaxy Survivor, a New 3D NFT Game, Aims to Foster the Next Blockchain Gaming Generation
Jun 30, 2022 20:00 HKT/SGT
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IBI Group公布二零二二财年全年业绩 面对市场挑战展现强韧抗逆力
Jun 30, 2022 19:23 HKT/SGT
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IBI Group公佈二零二二財年全年業績 面對市場挑戰展現強韌抗逆力
Jun 30, 2022 19:22 HKT/SGT
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IBI Group Announces FY2022 Annual Results, Steadfast Resilience Albeit Market Challenges
Jun 30, 2022 19:21 HKT/SGT
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三菱造船、ヘリコプター搭載型巡視船「あさなぎ」の進水を下関で実施
Jun 30, 2022 17:40: JST
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MC and Maruha Nichiro Agree to Establish New Joint Venture in Salmon (land-based)
Jun 30, 2022 18:23 JST
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World Blockchain Summit (WBS) Returns to Singapore with an In-Person Event
Jun 30, 2022 17:17: JST
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DOCOMO and CyberAgent to Establish New Advertising Company: Prism Partner Inc.
Jun 30, 2022 18:04 JST
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三菱重工エンジニアリング、広島市のバイオマス発電所向け、商用初の小型CO2回収装置が稼働開始
Jun 30, 2022 17:00: JST
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World Blockchain Summit (WBS) Returns to Singapore with an In-Person Event
Jun 30, 2022 16:17 HKT/SGT
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More News >> |
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